As you’ve probably heard, the U.S. is experiencing significant supply chain disruptions. A drumbeat of coverage has pointed out this recurring challenge since the beginning of the pandemic, though the explanations for them have morphed over time. Now, the inability to get products where they need to go is blamed on bottlenecks at ocean ports…
“Home is where the heart is,” the old saying goes, and that’s never been more true than now. After a lengthy quarantine due to the ongoing Covid-19 crisis, many consumers have spent more time in their own homes than ever before. IKEA’s new campaign, “Every Home Should Be a Haven,” is leaning into the sense…
Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original…
Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…
For special event supplies retailer Party City, Christmas comes early every year. That’s because its biggest holiday is Halloween, and shoppers are typically eager to stock up on spooky skeletons, polyester spiderwebs, plastic creepy crawlies, candy and, of course, costumes. With just a few days remaining until the Great Pumpkin visits neighborhoods, shoppers are making…
Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines…
If there is a company that symbolizes the rising and falling fortunes of U.S. apparel retail over the last few decades, it is Gap. The chain arguably reached its cultural apex during the 1990s, with supermodels donning the brand on the cover of Vogue magazine’s 100th anniversary edition in 1992 and actor Sharon Stone sporting…
For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA) have worked toward creating a more humane world for animals. But until recently, efforts to convince consumers, businesses and governments to ban the production and sale of fur largely fell on deaf ears. The pandemic,…
When October rolls around, millions of Americans take comfort in the familiar harbingers of fall: The leaves turn colors, the sun sets earlier, Starbucks pours pumpkin spice lattes–and a six-block line forms outside the nearest Spirit Halloween. Odds are, in fact, that you’ve stood in that line yourself. Not only do 65% of adults now…
Most shoppers likely associate Chico’s with baby boomers and Generation X, given the company’s marketing frequently features immaculately groomed models over the age of 30. But you may be surprised to learn the apparel retailer has been steadily gaining a following among millennials and Gen Z. In fact, the average age of its shoppers has…
If your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned–you’re not alone. There’s excitement in the air for the holiday season, according to a survey of social shopping analytics service Bazaarvoice’s…
With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever. The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this…
Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go’s maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars. The deal will see 300 new Pok?Stops created Oct. 22, allowing Trainers (players of the game) to schedule raid battles…
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data. The Kroger Private Marketplace will allow agencies and brands to apply Kroger data to programmatic campaigns. And there’s a lot of data to be had–the retailer serves 60 million U.S. households each year. Meanwhile, agencies…
The world’s business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world’s most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others. Perhaps more than ever before, the world…
Who’s ready for another holiday season in a pandemic? Most Americans, it seems. That’s according to Adobe Analytics, which released its latest Digital Economy Index Wednesday morning. The report projects online sales will hit $207 billion in the U.S. during the 2021 holiday season, a 10% year-over-year increase. “That is smaller than in the past…
Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. The latest brand to…
Best Buy is acquiring U.K. startup Current Health, which specializes in remote patient monitoring and telehealth, as it pushes further into the digital healthcare space. The electronics retailer said the two companies agreed to a deal that’s set to close by the end of the fiscal year with undisclosed financial terms. The move marks an…
Tiffany & Co. has promoted Andrea Davey to CMO from svp of marketing. A company spokesperson confirmed the news via email, but declined to comment further. Davey is reportedly the brand’s first CMO in five years. The newly minted marketing head has spent over eight years at the jewelry brand, including roles as global vp…
Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. It’s the latest example of the world’s largest retailer leaning into…
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