Whether men remain home or plan to return to the office, Bonobos is betting they will want to dress up again this fall after months of working in their sweats. That’s why the digitally native men’s apparel brand, founded in 2007 on the premise of eliminating “khaki diaper butt” with a more flattering silhouette, is…
As recently as the 1990s, one of the areas where retailers excelled was high-touch customer service. Then came the aughts. “I think we went through this period in the early 2000s where companies were pulling sales associates out of the store because they were trying to save money and reduce costs. And then ecommerce came,”…
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at…
Outdated. Old school. These are the labels tossed out to disparage affiliate marketing. As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate is often tagged as a low-tech marketing option that lacks the data sophistication and customization options of formats that rely on identifiers and cookies. This assumption couldn’t be further from…
While buy now, pay later and social commerce have dominated retail headlines lately, two more recent announcements demonstrate contactless payments remain a retail priority. Just three months after bringing its cashierless technology to a Fresh grocery store in Bellevue, Washington, Amazon announced plans to expand the contactless payment option to its Whole Foods chain. At…
Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart. This icon–a shopping cart with a slice of orange as the basket–will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of…
PayPal announced that it’s buying the Japanese buy now, pay later (BNPL) platform Paidy for $2.7 billion, the latest in a series of deals that are reshaping the fast-growing delayed-payment space. The payments giant is hoping the acquisition will add to its existing processing capabilities and distribution in Japan, which is the third largest ecommerce…
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. With declining sales and nothing to really differentiate it from its sister brands, Banana…
In its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits. The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chlo? Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will…
Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade? This is the premise of a new Spanish reality show, in which young contestants have to live in a replica of a ’90s house, with none of the modern amenities they are used to. The…
After Paris imposed a new citywide speed limit, a local running store decided to demonstrate its rule-breaking approach to fitness by challenging people to outrun the law. A speed limit of 18mph (30km/h) came into force across Paris last week, with city officials saying it would increase traffic safety and reduce noise and pollution. A…
September’s only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping up, Halloween is swooping in to take its place–swapping the pencils and backpacks that had taken over the shelves (and decor) of retailers for oversize spiders and smiley skeletons. And while search data from Profitero…
Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social…
Retail giant Walmart and delivery platform Instacart are expanding their same-day delivery partnership to include parts of New York City. In the boroughs of Brooklyn, the Bronx and Queens, as well as parts of the tristate area but excluding Manhattan, shoppers can place orders on Walmart.com and have them delivered in an hour. Top line…
In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally marks the end of summer and includes long weekend getaways, trips to the beach and family barbecues. But a new survey from market research firm Numerator found that consumer concern about Covid-19 is on the…
Amazon shoppers will soon be able to delay payments on big-ticket items through a new deal the ecommerce giant has signed with buy now, pay later provider Affirm. The partnership will give Amazon customers the option of spreading payments for certain purchases of $50 or more into monthly installments with no late fees or hidden…
There are few places in the world that are better to visit in the fall, or that have more vibrant downtowns for that matter, than New York. That’s why Manhattan’s Financial District plays the leading role in fashion brand Kate Spade’s fall 2021 campaign, which is set to the tune of Petula Clark’s 1965 hit…
Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother’s daily journey from when she wakes…
With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste and HSN, it’s no wonder the young direct-to-consumer brand Casper is thriving under Pillette’s leadership. CMO Moves ?…
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