In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets

“When cows fart and burp and splatter, well it ain’t no laughing matter—they’re releasing methane every time they do.” Wow, what an opening line to a song. The fact that it’s a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique […]

The post In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets appeared first on Adpulp.

Arts and Entertainment Workers Struggle To Secure Unemployment Benefits

Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What’s the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? “Freelancers are experiencing […]

The post Arts and Entertainment Workers Struggle To Secure Unemployment Benefits appeared first on Adpulp.

Water Conservation Is Mission Critical Throughout Texas and the West

Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to […]

The post Water Conservation Is Mission Critical Throughout Texas and the West appeared first on Adpulp.

“We’ll Fix That In Post” Is Now “We’ll Make That In Post”

Unhappy people in unhealthy situations. It’s a storyline of this time. Oreo can’t fix our ailing economy or find a cure, but the cookie maker can extend a lighthearted and cheerful message, which is perfectly on-brand. There’s nothing wrong with this Oreo spot, especially considering it was released on April 9th. But it’s the kind […]

The post “We’ll Fix That In Post” Is Now “We’ll Make That In Post” appeared first on Adpulp.

In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]

The post In the Deep End with Klay Thompson, Care of Kaiser Permanente appeared first on Adpulp.

Help Support Cinematographers (and Other Makers) One Frame At A Time

COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. […]

The post Help Support Cinematographers (and Other Makers) One Frame At A Time appeared first on Adpulp.

That’s Creamy: noosa Yoghurt is Full On Tasty

Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […]

The post That’s Creamy: noosa Yoghurt is Full On Tasty appeared first on Adpulp.

The Official Newspaper of The State of What’s Next

“The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community.” No, it’s not a travel and tourism ad, or a political ad. It’s an […]

The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s

Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing […]

There’s Value In Being Counted

Sadly, the question of who belongs in America hasn’t been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According […]

The post There’s Value In Being Counted appeared first on Adpulp.

Enterprise Will Always Be Ahead of the Times

Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]

The post Enterprise Will Always Be Ahead of the Times appeared first on Adpulp.

Celebrity Cruises Wants To “Feed Your Head”

How many classic rock songs can one generation of creative directors tap? The Rolling Stones’ catalog is available for commercial purposes, along with Bob Dylan’s and so many more. Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco. I admit that travel can be exotic, but it […]

The post Celebrity Cruises Wants To “Feed Your Head” appeared first on Adpulp.

“We Speak Fleet” Is Circle K’s Way to the Weekday Warrior

I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […]

The post “We Speak Fleet” Is Circle K’s Way to the Weekday Warrior appeared first on Adpulp.

This Land Is for Johnnie Walker Drinkers

Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]

The post This Land Is for Johnnie Walker Drinkers appeared first on Adpulp.

40 Years In, This Is Still The Same Wacky SportsCenter

Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and […]

The post 40 Years In, This Is Still The Same Wacky SportsCenter appeared first on Adpulp.

How Do You See Her? When Do You See Her? Where Do You See Her?

Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]

The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.

“Joie de Hooha” Is Utterly Natural and Totally Achievable

Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a good answer because the Whole Foods shopper doesn’t want rancid chemical solvents on, in, or near her body. That’s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to […]

The post “Joie de Hooha” Is Utterly Natural and Totally Achievable appeared first on Adpulp.

Entertainment Writers Do Battle with The Savages in Suits

Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […]

The post Entertainment Writers Do Battle with The Savages in Suits appeared first on Adpulp.

Georgia On the Production Community’s Mind

As President Trump’s power and popularity continue to sink to historic depths, the religious right is making its move. States across the Bible Belt are now moving in concert to severely restrict or eliminate abortion. Several states have already passed new bans or restrictions this year, including Georgia and Mississippi bans on abortions after six […]

The post Georgia On the Production Community’s Mind appeared first on Adpulp.

Traffic Managers Keep The Flow Alive

Editor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic […]

The post Traffic Managers Keep The Flow Alive appeared first on Adpulp.