L’étudiant en design et en architecture danois Konrad Wójcik a imaginé ce concept très intéressant Primeval Symbiosis. Inspirée par les arbres et la capacité de ces derniers à accueillir la faune, cette structure visuellement réussie est à découvrir à travers plusieurs simulations dans la suite.
Créée par Lawrence Scarpa et Angela Brooks, la Solar Umbrella House est à la fois éco-responsable et moderne, construite à base de matériaux recyclés et performants. Utilisant des techniques de récupération d’énergie solaire passives et actives, cette création est aussi esthétique que technique.
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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
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| THE ORIGINAL? Festival Place shopping mall – 2008 “Learn to be more eco-friendly at our green week” Source : Cannes Archive Online, Agency : Inferno London (UK) |
LESS ORIGINAL : Maxi Women’s Magazine “100% organic fashion” – 2009 Source : Cannes 2009 Longlist Agency : Heimat (Germany) |
| Cette année la mode est au vert, donc au recyclage? Ce qui est bien pourtant avec les idées, c’est que ça ne coute pas plus cher pour l’environnement d’en avoir des nouvelles… |
There are a lot of big names in the showbiz industry these days making headway in the call for eco-friendliness. While the list goes on, two names came out on top. They are Leonardo DiCaprio and Oprah Winfrey.
DiCaprio beat off male counterparts Bono, Brad Pitt and actor Ed Begley Jr. to top the male category in the survey, which was carried out by GreenDaily.com and Bebo.com, to mark Earth Day today.
Winfrey out-shined Angelina Jolie, Hayden Panettiere, Gwyneth Paltrow and Sir Paul McCartney’s ex-wife Heather Mills to lead the female category.
Meanwhile, Mariah Carey was ruled to be the least environmentally friendly star, following reports she regularly flies her personal trainer from the Caribbean to New York to keep her fit.
John Travolta joined her on the hit list, after research found the qualified pilot generates 800 tons of carbon emissions each year flying around the world.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like The New Consumer Store. Stick around for unique and sensible posts coming your way.
(Source) Vancouver
There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.
Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.
Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming
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