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| THE ORIGINAL? Aids Hilfe Fundraising gift wraps – 2004 « Aids can be so beautiful… if you don’t have it » Source : Coloribus Agency : .start Munich (Germany) |
LESS ORIGINAL St Mungo’s wrap up project – 2013 « Helping the homeless wrap up warm this X-Mas » Source : Adsoftheworld Agency : WCRS London (United Kingdom) |
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| THE ORIGINAL? MTV To promote the use of condom “Aids kills” – 2006 Source : Cannes Archive Online, Agency : Ogilvy Lisbon (Portugal) |
LESS ORIGINAL Love Store “Make Love, Not War” – 2012 Source : Adsoftheworld Agency : Looma, Kishinev (Moldova) |
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| THE ORIGINAL? CESVI Giant Condom Mob / AIDS Awareness – 2009 Source : Paperplane Agency : Unknown (Italy) |
LESS ORIGINAL : Durex / Israel Aids Task Force – 2010 Source : DirectDaily Agency : Obsessive Creative Mkg (Israel) |
Advertising Agency: Benchmark Advertising, Saudi Arabia
Creative Director: Bassem Al Gharory
Other credits: Mohamed Hammad
Via [mediaME]
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