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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
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| THE ORIGINAL? Festival Place shopping mall – 2008 “Learn to be more eco-friendly at our green week” Source : Cannes Archive Online, Agency : Inferno London (UK) |
LESS ORIGINAL : Maxi Women’s Magazine “100% organic fashion” – 2009 Source : Cannes 2009 Longlist Agency : Heimat (Germany) |
| Cette année la mode est au vert, donc au recyclage? Ce qui est bien pourtant avec les idées, c’est que ça ne coute pas plus cher pour l’environnement d’en avoir des nouvelles… |
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| THE ORIGINAL? Greenpeace “Recycle paper, save trees” – 2007 Source : SILVER LION Agency : JWT Manila Makati City (The Pilippines) |
LESS ORIGINAL : “Recycling paper, saves trees” – 2009 Agency : +Minus Communications (Greece) |
| Et recycler des idées ça sauve du temps, de l’énergie et des honoraires de créatifs? Refaire un Lion d’Argent à Cannes fallait oser. |
Here is something worth watching from MillerCoors and RecycleBank. Just in time for Earth Day, MillerCoors and RecycleBank have partnered to relaunch “The Cycle,” an animated video that helps answer the important question of what happens to recyclables after they are collected. “The Cycle” won the “Best Educational Resource” award at this year’s South by Southwest Interactive Festival in Austin, Texas.
RecycleBank is a recycling rewards program currently servicing households across 18 states. To date, RecycleBank has helped to divert more than 141,000 tons of recyclables from landfills and households have cumulatively saved more than 1.4 million trees and more than 95 million gallons of oil through their recycling efforts.
The Cycle takes viewers through each step of the recycling cycle, from recycling collection to processing to manufacturing new products from recycled material. With the goal of sharing the knowledge about recycling and helping people understand their eco-footprint, the video can be downloaded in three formats and is meant to be shared.
(Source) Press
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