Hasta La Creative!

Welcome to Slovakia: Where the Homeless Live in Advertising. 

Sound strange for an ad campaign? What if it were real? According to AdWeek, it is.

Billboards have often served as placards for cause marketing and conscientious messaging, so why not use them for something more tangible, like a literal roof over someone’s head?

In Slovakia, an architectural firm called Design Develop created a philanthropic arm of their work with ‘The Gregory Project.’ Its mission:

“to find optimal alternatives for existentional [sic] questions of people without a home through the use of billboard objects and their advertisment [sic] spaces.”

We appreciate their community outreach efforts even as we decry their spelling.

(more…)

New Career Opportunities Daily: The best jobs in media.

L’agence de publicité suédoise Akestam Holst et la maison de production Stopp ont conçu une publicité créative et interactive pour les produits capillaires Apotek Hjärtat de la marque Apolosophy, dans le métro de Stockholm. Quand un métro passe, les cheveux de la mannequin s’envolent dans tous les sens.

Afin de faire la promotion de la chaîne de steakhouse russe Double Grill&Bar, l’agence RA Voskhod a eu l’ingénieuse idée de proposer un affichage 4×3 montre un steak géant, qui durant la nuit a été recouverte de huit sangles qui ont brulé l’affiche, donnant une impression de marques de cuisson pour la viande.

Uma engenhoca criativa da Billboard instalada em bancas de jornais, verificava quem realmente era fã de determinado artista. Bastava plugar o iPhone na Fan Check Machine, se a pessoa tiver 20 ou mais músicas do artista da capa, ganhava uma revista.

Simples, fácil e divertido.

Claro, você pode reclamar que só funciona com iPhone, mas lembre-se do último comercial da Apple.

Criação da Ogilvy.

Post originalmente publicado no Brainstorm #9
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Une vidéo originale présentant l’idée de la marque IBM. L’innovation : un véritable système de tableau interactif personnalisé, permettant de détecter la teinte et la couleur des vêtements de chaque personne. A découvrir en vidéo dans la suite.

Previously on Fubiz

• IBM – Data Anthem
• The Art of the Billboard
• Noteput – Interactive Music Table

Une action de marketing alternatif avec le travail de Ji Lee, qui à placée la touche Delete sur tous les panneaux publicitaires illégaux qui se trouvent dans la ville de New York. Il pose alors la question : L’art est-il meilleur que la publicité ? Plus d’images dans la suite.

Et le projet Bubbleproject en plusieurs images.

A couple years ago Mini Cooper rolled out a test campaign in four or five major markets to inspire brand loyalty among Mini owners and infuse a sense of community. Don’t remember it? Not a big deal, I didn’t either. It  wasn’t an earth-shattering idea. Basically, Mini Cooper owners were given special key fobs equipped with RFID (Radio Frequency Identification) transmitters that would activate messages on digital billboards when Mini drivers were 500 feet away. The “community” part was addressed via the use of personalized messages, like, “Hey Bobby, Happy Birthday! Lookin’ Good.” It was slightly innovative and engaging, but expensive (considering that the target already owned a Mini Cooper) and so 2007.

Using a similar approach, Yahoo Corp., Japan isn’t looking to inspire brand loyalty, but is working to raise out-of-home  targeting capabilities. Camera-equipped billboards, armed with facial recognition software, will determine the age and sex of a passerby. The billboard will then deliver a message geared to the person’s perceived demographic.

Yahoo! Japan will begin the campaign with 500 billboards in train stations and shopping malls in Southern Japan, displaying content like news, weather, and ads. Yahoo will then expand the service to Tokyo and Osaka, doubling the number of the billboards.

The technology has already been used in the US, but fell under intense scrutiny due to perceived privacy infringements. It’s hopeful that Japan will utilize the information gained to deliver impactful, truthful, and relevant messages, like; “Whoa! Are Your Kids Getting Enough To Eat? Think Weight Watchers.” or “Ma’am? From Here It Looks Like You Need a New Bra Fitting. Suzie’s Lingerie Can Help.” Truth in advertising does have its upside…

Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA  as well as freelancing. He’d love to hear from you:  www.linkedin/in/jefflouis or www.twitter.com@jlo0312.

We are all aware that billboard advertising is a good way to get attention. For soap operas like Secret Diary of a Call Girl, added exposure to inform viewers of this TV series will really help them in terms of ratings and all.

But what is controversial about this billboard ad for this soap series is its changing design which has caused some drivers to stop to this unique style of design and change in billboard advertising approach today.

Apparently, the change is from decent to salacious and with that in mind, the public are sure to react towards this different advertising approach.

A spokeswoman for Prime Television, Lisa Franklin, said back-lighting on the boards came up after dark to reveal sexy lingerie on the “call girl”.

Franklin said she was not sure whether the changeover occurred before the “watershed” time of 8:30pm, when adult content is allowed to appear on television.

“That depends on what time it gets dark in Christchurch these days,” Franklin said.

Another billboard, on the corner of Christchurch’s Tuam and Madras streets, features a skirt that blows up in the wind to reveal the legs of a “call girl” clad in suspenders.

(Source) Stuff.co.nz

Technorati Tags: billboard, call girl, advertising, television, soap opera, lingerie, salacious