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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
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| THE ORIGINAL? (click the image to watch movie) Nissan Leaf Elecric vehicle – 2011 Tagline : “100% electrical, zero gas” Source : Adsoftheworld Agency : TBWA (USA) |
THE ORIGINAL? (click the image to watch movie) Renault ZE Electric Vehicle – 2011 Tagline : “100% electrical, 0% emissions” Source : Shots.net Agency : Publicis Conseil Paris (France) |
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| THE ORIGINAL? Festival Place shopping mall – 2008 “Learn to be more eco-friendly at our green week” Source : Cannes Archive Online, Agency : Inferno London (UK) |
LESS ORIGINAL : Maxi Women’s Magazine “100% organic fashion” – 2009 Source : Cannes 2009 Longlist Agency : Heimat (Germany) |
| Cette année la mode est au vert, donc au recyclage? Ce qui est bien pourtant avec les idées, c’est que ça ne coute pas plus cher pour l’environnement d’en avoir des nouvelles… |
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| THE ORIGINAL? Greenpeace “Recycle paper, save trees” – 2007 Source : SILVER LION Agency : JWT Manila Makati City (The Pilippines) |
LESS ORIGINAL : “Recycling paper, saves trees” – 2009 Agency : +Minus Communications (Greece) |
| Et recycler des idées ça sauve du temps, de l’énergie et des honoraires de créatifs? Refaire un Lion d’Argent à Cannes fallait oser. |
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