Dummies in a retirement home / Une très vieille idée?

volkswagen-crash-test-dummies-home dummy2011
THE ORIGINAL?
Volkswagen Safety Features – 2006
Crash Test Dummies in a nursing home playing cards and watching TV
Source : The Inspiration Room, Cannes SHORTLIST
Agency : DDB Mexico (Mexico)
LESS ORIGINAL
Subaru Top Safety – 2011
Dummies in nursing home playing bingo
Source : Scary Ideas
Agency : DDB Toronto (Canada)

Microsoft Beta Experience: Smelling test

Microsoft Beta Experience: Smelling test

The pleasure of testing.

Advertising Agency: Wunderman Y&R, Zurich, Switzerland
Creative Director: Christian Erni
Art Director: Reto Clement
Copywriter: Ivan Madeo
Graphics: Pascal Deville
Photographer: Reinhard Hunger
Other additional credits: Nathalie Busslinger, Thorsten-D. Künnemann
Published: January 2007

Microsoft Beta Experience: Eye test

Microsoft Beta Experience: Eye test

The pleasure of testing.

Advertising Agency: Wunderman Y&R, Zurich, Switzerland
Creative Director: Christian Erni
Art Director: Reto Clement
Copywriter: Ivan Madeo
Graphics: Pascal Deville
Photographer: Reinhard Hunger
Other additional credits: Nathalie Busslinger, Thorsten-D. Künnemann
Published: January 2007

Microsoft Beta Experience: Hearing test

Microsoft Beta Experience: Hearing test

The pleasure of testing.

Advertising Agency: Wunderman Y&R, Zurich, Switzerland
Creative Director: Christian Erni
Art Director: Reto Clement
Copywriter: Ivan Madeo
Graphics: Pascal Deville
Photographer: Reinhard Hunger
Other additional credits: Nathalie Busslinger, Thorsten-D. Künnemann
Published: January 2007