When Molly George moved from the client side of marketing to the agency world, she was assured by a mentor that she would not be expected to study the intricacies of the brands she worked on–she would just have to “be the connector.” Nine years into her self-made gig as the founder and CEO of…
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years–and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that…
In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from…
Digital advertising was supposed to make the process of connecting brands with consumers, through publishers, more efficient. But new research out this week underscores the potential for ongoing fraud, with advertisers lacking complete control over where and to whom their ads are shown. Despite billions of dollars spent and countless initiatives in digital advertising’s two…
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival–renowned in part for its reputation as a launchpad for buzzy debuts–will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks…
As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back and forth between the real world and a virtual world called the metaverse. He never expected, years later, to watch his son experience a similar version of virtual reality…
When the pandemic decimated cinema attendance, it took down cinema advertising too. Screenvision Entertainment Network, the company that sells movie theater space to advertisers, experienced the collateral damage. It happened right as the company was hitting its stride. Screenvision, which serves ad impressions to about 40% of the movie theaters in the country, organically doubled…
TikTok allows users to organize the videos they’ve favorited into collections. In a previous guide, we showed you how to create a new collection from scratch, and now, we’ll show you how to add additional videos to a collection you’ve already created. Note: These screenshots were captured in the TikTok application on iOS. There are…
TikTok allows users to add videos to their favorites so that they can easily find and view them again later on. If you ever decide that you want to remove a video from your favorites, our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS….
TikTok allows users to add videos to their Favorites so that they can easily view them later on. Users can also organize the videos they’ve favorited into collections for even easier browsing. For instance, if someone routinely favorites recipe videos, they may want to create a collection for the recipe videos they’ve favorited. Our guide…
TikTok allows users to Like videos they enjoy, and they can also mark videos as Favorites. Marking a video as a Favorite is different than Liking a video, and users can add a video to their Favorites without leaving a Like on the video. When a TikTok user marks a video as a Favorite, it…
Clubhouse introduced an in-room chat feature that allows listeners to leave real-time comments and feedback in text while listening to rooms. A room’s creator will need to turn this feature on before creating their room if they want to allow listeners to chat. Our guide will show you how to turn on in-room chat for…
Clubhouse allows creators to pin links to their rooms. For instance, if a room is created to talk about a recent news article, the room’s creator could pin the link to the article to the room. Our guide will show you how to pin a link to your room during the room creation process. Note:…
Instagram has an Activity Status feature that allows users to see when other Instagram users were last active in the application. This information can be viewed from within the direct message inbox in the Instagram app. Users can hide their Activity Status if they don’t want other users to be able to see when they…
By default, TikTok users can mention other users in descriptions, stickers, comments and more. However, users have the option to prevent others from being able to mention them, if they’d like. Our guide will show you how to change who can mention you in the TikTok application. Note: These screenshots were captured in the TikTok…
Instagram introduced the ability for users to post pictures and videos via the Instagram website on a desktop computer. Previously, users could only share photos and videos from within the Instagram mobile application. Our guide will show you how to share a photo or video to your account using the Instagram website on desktop. Step…
TikTok allows users to browse all of the videos they’ve Liked in a continuous list. However, it may be difficult to find a specific video you’ve liked in the past if you’ve Liked hundreds or even thousands of videos. To help with this, TikTok allows users to search their Liked videos to find a specific…
TikTok allows users to add a nonprofit to their profile in the video-sharing application. When another user visits their TikTok profile, they’ll see a “Supporting [Charity Name]” link on the user’s profile that they can tap if they’d like to donate to the nonprofit. Our guide will show you how to add a nonprofit to…
While TikTok doesn’t allow users to view their entire watch history, the application does allow them to find videos they’ve previously watched via the Discover tab. Specifically, users can search for a word or phrase related to a video they’re trying to find, and then filter their search results to view related videos they’ve watched…
Snapchat now allows users to share their live location with select friends for a set amount of time via its Snap Map feature. For instance, if someone is traveling home from a party, they may want to share their live location with a friend so their friend can see they’re safe. Once a user begins…
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