Apr
28
Why This New Zealand DIY Retail Campaign Resonated So Strongly
Posted in: UncategorizedFor over 47 years, Mitre 10, a retailer of hardware products, builders’ supplies and DIY essentials, has been catering to New Zealanders who, after being stuck at home for a prolonged period, dreamt of making home improvements perhaps beyond their capabilities. This realization meant that it was time for the brand to implement change to…
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