Apr
26
Inside the Grand Experiment to Expand Prime Beyond Amazon
Posted in: UncategorizedAmazon has spent nearly 30 years encouraging shoppers to buy directly from Amazon.com. Now, however, a new program is “extending its tentacles out to other sites,” as one analyst put it, encouraging customer purchases elsewhere. The program offers two of the things Amazon likes most, but experts told Adweek brands will have to weigh the…
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