May 05

This NCAA Athlete Became an NIL Darling After March Madness Cinderella Run

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The NCAA Tournament is the ultimate basketball event in the college domain. This year, it also became a case study for brands on how to navigate name, image and likeness (NIL) deals with student-athletes. The 2022 championship drew an average of 10.7 million total viewers for its 67 live telecasts, up 13% year over year….

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