There Needs to Be More Accountability in Advertising to Shatter the Status Quo

Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing. Ads keep missing the goalposts on the climate emergency, diversity, ocean plastic–pick a theme. Behind every misstep is bad advice, lack of understanding or someone who didn’t listen. The majority of a company’s value is inevitably tied…

On Beer Day, New Belgium Sends Climate Change Warning With Price Spike

How do you measure the cost of climate change? While a comprehensive answer to that question may be impossible to find, New Belgium Brewing is trying to address it in one small way–by attempting to calculate what beer will cost after agriculture is significantly disrupted due to climate change. If the prices of barley, wheat…

Ocean Plastics Are a Fascinating New Species in This Eerie Short Film

Photos of milk jugs, water bottles and other debris washed up on the beach or scattered throughout the ocean are unsettling reminders of the deleterious effects our plastic consumption has on the world around us. Unfortunate as it may be, these images have become commonplace, so much so that we’ve perhaps become numb to them….

Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic

Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As hand-washing dishes can be a water waster–Energy Star reports one post-meal pre-rinse can waste up to 20 gallons–Finish is encouraging consumers who own dishwashers to put their plates directly into…

Apple’s Sweet Lullaby Promises 100% Carbon Neutrality by 2030

After delivering one of the most hilarious ads about working from home just two weeks ago, Apple has released another ad–only this time, it stars a baby and soothes with a lullaby about tackling environmental messes with planet-sized plans. This lullaby isn’t sung; it’s spoken. Cooing in a whisper, the narrator introduces the viewer to…

Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags

While it’s easy to understand that single-use plastic bags are detrimental to the environment, it’s also true that so far, we haven’t developed an alternative that can compete with low-density polyethylene bags when it comes to convenience and price–two of the strongest motivators for retailers and consumers alike. With that in mind, a new consortium…

Sustainability Is “Simple… But Not Easy” in Crystal Geyser’s New Campaign

While all Crystal Geyser Alpine Spring Water products claim to be fully recyclable, the bottled water brand has a contentious track record when it comes to sustainability. Back in January, Crystal Geyser admitted to illegally storing arsenic in eastern California and transporting the hazardous metallic wastewater to treatment plants. Following the 16-count indictment, CG Roxane,…

Verizon Commits to Carbon Neutral Operations by 2035 in New Business Plan

Verizon today unveiled a new, three-pronged business plan called Citizen Verizon that commits the company to sustainability, human prosperity and digital inclusion. The plan, which has been in the works for several years, has its roots in a 20-year-old commitment to corporate responsibility, according to Verizon’s head of brand development, Kristin McHugh. Those efforts were…

Burger King Wants to Change the Way Cows Eat, Reducing Emissions by 33%

Scientists have come up with a diet hack for cows that can reduce the animals’ methane emissions by more than a third, and Burger King will be the first brand to sell the better-for-the-planet beef, starting today. Spoiler: A small dose of lemongrass leaves does the trick, cutting bovine emissions by 33% a day, according…

Johnnie Walker Whisky Will Come in Paper Bottles Next Year

As consumer packaged goods companies look to present their products in ways that demonstrate their commitment to sustainability, many brands are targeting the packaging itself–either by cutting down on plastic, increasing recycled materials within packaging or creating compostable containers. To keep up with this trend, alcohol conglomerate Diageo announced today a new partnership with venture…

McDonald’s Turned Plastic Straws Into Swimsuits to Highlight Its Shift to Paper in Austria

As the biggest fast food brand in the world, McDonald’s is responsible for a lot of waste-but with consumers becoming more concerned about environmental impact, the burger chain is looking to address that. McDonald’s has already banned plastic straws from U.K restaurants in favor of paper ones, and now it has done the same in…

Dole Pledges to Eliminate Processed Sugar, Food Waste and Plastic Packaging by 2025

A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world we live in. Our children don’t.” The 90-second spot, titled “Dear Leaders of the World,” is part of the company’s push to build a better future. Told through the perspective of a…

These 81 Brands Are Shaping the Future of Commerce

What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why. The report identifies nine different brand categories resonating with consumers, ranking nine brands within…

Walmart China Taps Varcode’s Technology to Improve Food Safety

Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class…

Bill Nye, Billie Eilish and More Rally Support for the Planet in World Environment Day PSA

Bill Nye, the hands-on scientist and TV host who’s equally well known these days for his environmental activism, continues to sound the alarm on climate change in a new PSA for the United Nations. Staying fully on brand, he doesn’t mince words in this short film. “Nature is showing us that humankind is on the…

Just Salad to Become the First Restaurant to Add Carbon Labeling to Its Menu

Just in time for World Environment Day today, sustainably-minded restaurant chain Just Salad announced a new addition to its menu: Carbon labels. Alongside the calorie count for each of the restaurant’s salads, warm bowls, wraps, soups, smoothies and avocado toasts, the menu will list the estimated emissions created by the production of the foods within…

Allbirds and Adidas Team Up to Reduce the Footwear Industry’s Carbon Footprint

Allbirds and Adidas are teaming up to decrease the carbon footprint of the footwear industry. The partnership between the two brands–one, a direct-to-consumer pioneer famous for its comfortable wool sneakers, the other an over 70-year-old athletic brand behemoth–will aim to innovate and evolve the process of manufacturing athletic footwear to be more environmentally friendly. The…

Will Sustainability Remain a Corporate Priority After Covid-19?

In Venice, Italy, without a gondola or tourist in sight, a jellyfish was spotted wading through the city’s famous canals. In New Delhi, India, the city’s toxic air pollution, once visible from space, has begun to clear. Along Amtrak’s Northeast Corridor route, from Maryland past Boston, air pollution fell 30%, according to NASA–the cleanest it…

How Brands Are Commemorating Earth Day 2020

When Wisconsin Sen. Gaylord Nelson initiated the first Earth Day in 1970, he probably couldn’t fathom that five decades later, the entire world would be celebrating the event’s 50th anniversary secluded from one another, for the most part, indoors. Festivities for Mother Nature’s birthday during a pandemic are, needless to say, different from other years….

UK Charity Wants You to Call Out Brand Pollution on Social Media This Earth Day

Surfers Against Sewage, a U.K.-based marine conservation charity, normally uses its “Return to Offender” campaign to encourage brands to implement better sustainability programs by sending packaging pollution back to the offending manufacturers. But with Covid-19 preventing volunteers from physically cleaning up the country’s beaches and streets, the campaign has gone digital for Earth Day. Now…