A Dim Economy Could Price Out Most Sustainable Shoppers

As inflation reshuffles budgets, the nice-to-haves tend to land on the chopping block. And for about a third of U.S. consumers, that includes the sustainable products that cost a little bit more, according to a report from market research company Savanta. The report, which surveyed more than 12,000 adults from the U.S., U.K. and Canada…

Less Than 1% of Clothing Is Made Into New Garments. These Brands Want to Change That

The waste created by fast fashion is so staggering in scope that it’s nearly impossible to visualize. That’s prompting innovative brands to chart a new path forward–one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system. Brands such as SuperCircle, For Days and Evrnu are developing new models…

BlueTriton Brands Is Working With Teads to Measure, and Lower, the Carbon Impact of Its Ads

BlueTriton Brands, holding company to water brands Arrowhead and Deer Park, is working with tech platform Teads, and its carbon measurement partner Impact+, to track, and ultimately, reduce, carbon emissions generated through ad serving. Increasingly, advertisers are trying to figure out the carbon impact of their digital ad activity, such as the amount of energy…

Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,”…

Need Some Extra Holiday Cash? This Company Wants You to Recycle Your Clothes for Credit

New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That’s thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded…

At Intel’s New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures

Players of Nintendo’s Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts….

Be Honest About Which Causes Your Brand Can—and Can’t—Commit to

It’s relatively easy and cheap to save a life. Around $4,500 per life if you support the Against Malaria Foundation, and even more of a steal at $3,500 per life if you support Helen Keller International’s supplementation program. So in principle, if we all gave as much as we possibly could to the most cost-effective…

Marketers Weigh in on Whether to Criticize Coca-Cola’s Controversial Sponsorship of COP27

Coca-Cola’s sponsorship of COP27, the United Nations Conference on Climate Change this week in Sharm El-Sheikh, Egypt, has drawn strong criticism from activists and advertisers alike. While industry experts largely agree that sponsors of events like COP27, which will help dictate the global response to the climate crisis, should also be leaders when it comes…

Business Sustainability and Reducing Emissions Across the Industry

In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to…

As Global Emissions Keep Rising, Advertisers Grapple With the Industry’s Role at UN Climate Talks

Global leaders have reunited in Sharm El-Sheikh, an Egyptian resort town on the tip of the Sinai peninsula, this week for the United Nations climate conference known as COP27. Government delegations, business leaders, non-governmental organizations, activists–and, of course, advertisers–have all descended upon the scuba diving destination to discuss the climate crisis. At the 2015 summit…

GroupM Pulls 20 Clients Onboard Its Media Decarbonization Coalition

GroupM is forming a new decarbonization coalition composed of 20 large clients–global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week’s announcement from dentsu international that it’s entering “phase 3” of…

Should Brands Be Allowed at the World’s Biggest Climate Talks?

In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It’s a convoluted name that refers to all…

For Retailers, Experiential Brings All Parts of the Brand Together

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared…

For Retailers, Experiential Brings All Parts of the Brand Together

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared…

Paddington Bear Reprises Starring Role in Barbour’s Christmas Film

There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…

Early Canned Cocktail Brand Siponey Looks to the Next Phase

The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs. But the marketplace for respectable booze in a can is now being…

Ford’s Electric Vehicles Power a Short Film Starring 2 Men and a Fungus

A couple of foragers in the forest–an old timer and a young hiker–stumble on an exotic 3-foot-tall mushroom hidden among the flora. Spotting it at precisely the same moment, the men converge on the toadstool, each intent on plucking it for himself. Is it magic? Maybe. It’s certainly a ginormous specimen of the matsutake variety….

Your Brand’s ‘Net Zero’ Claims Are Nothing but Hot Air to Consumers

Terms like “net zero” and “carbon neutral” are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 “green” slogans as lyrics to prove the point. Unfortunately–as evidenced by the growing number of greenwashing accusations leveled at businesses–brands can’t always back up…

Laundry Pods and Sheets Are Exploding in Popularity. But Are They Safe?

Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…

PubMatic and Reckitt Join Ad Net Zero Global to Support Industry Climate Action

Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made…