Eco-Labeling in Fashion: What Consumers Want

When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…

How Young Creators Are Turning the Cannes Conversation to Climate

The kids are not alright. As expected, this year’s Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface–demanding that the industry face…

With the Imperative of Climate Change, Creative Education Must Evolve

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, sadly irresponsible in hindsight. As in most of 21st century…

Greenpeace Climate Protesters Scale Cannes Palais to Condemn Ad Industry’s Fossil Fuel Links

CANNES, France– This year at Cannes Lions, climate activists from Greenpeace have sprung up on various stages and beaches protesting the advertising industry’s relationship with oil and gas giants. On Thursday they pulled their biggest stunt yet when they stormed the venue at the heart of the festival, the iconic Palais De Festivals, with one…

Climate Issues Wrestle Their Way to the Forefront at Cannes 2022

Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. This week, he crashed the opening ceremony of the 2022 festival to give it back. Now head of creative at Greenpeace Nordic, Martner has a simple message for the ad industry this week: Stop making…

Cannes Lions Debuts Councils to Drive Agenda for Change

It’s an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every…

The Need for Climate Action Is More Urgent Than Ever. Can Cannes Lions Deliver?

The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a “We’re in This Together” spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities…

Liquid Death Did a Blind Taste-Test and People Puked

Leave it to Liquid Death to come up with a blind taste test that’s more reminiscent of a slumber party prank than a classic Coke versus Pepsi contest. The canned water brand–a renegade marketer that makes full-length horror flicks, draws blood from Tony Hawk and hires famous porn stars for its campaigns–has put a gross-out…

REI’s Been Selling Used Gear for Over 60 Years. Here’s What Brands New to Resale Can Learn

As major brands venture into the resale business, others have been making space for people to buy and sell used products for decades. Outdoor gear retailer REI Co-op sold used gear at its stores through its members-only “garage sales” for more than 60 years. In the last few years though, REI has transitioned away from…

Years After a Rocky Debut, E-Scooter Brands Woo Riders With a Greener Mission

Electric rental scooters crash-landed in Austin, Texas, in 2018. Almost immediately, Twitter was alight with locals’ displeasure at the way they sprawled across sidewalks. Some threw the two-wheeled menaces into the river, and a local brewery even created a beer for scooter haters: the No Scooters IPA. Four years later, the mood has shifted. City…

Atlanta-Based Agency Slug Global Debuts Environmental Justice Vertical

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called…

Jurassic World’s Sustainable Merchandise Takes Movie Souvenirs to the Next Level

Historically speaking, themed merchandise has not been good to the planet. Whether it’s all the champions-themed merch produced for the team that doesn’t win the Super Bowl, the constant churn of fast fashion or any of the other items that capitalism’s endless hunger for stuff has thrust into our homes, it all ends up somewhere–usually…

Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes

A new climate change manifesto will see U.K. agencies, intermediaries and clients bake greater sustainability into their working processes, including media buying, briefing and production. The declaration will seek to ensure that the industry plays its part in reaching the goals set out under the Paris Climate Agreement and reduce carbon emissions. Organized by voluntary…

Consumers Want Sustainable Snacks. Here’s How Brands Can Deliver

For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondel?z International’s State of Snacking report. If only these treats came in packaging that was as earth-friendly as a banana peel. Consumers are increasingly expecting companies to…

Coors Light Designed Rooftop Billboards to Cool Homes Amid Rising Heat Waves

Climate change is causing more frequent and intense heat waves, with 2021 ranked the fifth warmest year on record since 1880. This is also exacerbating the issue of heat inequality, in which low-income residents and people of color are more likely to live in the hottest neighborhoods or lack access to air conditioning in cities…

Gen Z Is a Contradiction When It Comes to Fast Fashion

Younger shoppers are conflicted. While polls consistently report that Gen Z is incredibly anxious about the environmental impact that humans are having on the planet, they’re also propping up a new, even faster iteration of the fast fashion industry. Shein, which claims to add 700 to 1,000 new items to its site each day, is…

United’s Biggest Ad Push in a Decade Centers Its Climate Goals. Is It Enough to Combat Flight Guilt?

United Airlines wants you to know: it’s not like other airlines. It’s a good airline. But when it comes to climate goals, the industry has a long way to go and a dismal track record of following through. Today, United is releasing a massive new ad campaign called “Good Leads the Way,” in which its…

America’s 50,000 Moving Trucks Burn Diesel. An Ohio Firm Is Giving Electric a Try

The Columbus, Ohio, outpost of Two Men and a Truck resembles most any family-owned moving and storage franchise. Ensconced on an industrial lot north of downtown, the company does business out of a metal warehouse. Brawny moving guys in matching gray T-shirts come and go. And on the lot outside, there’s a fleet of 40…

Why Is a Butter Brand Making Whiskey?

Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers. With a more sustainable soy industry in mind, Upfield’s Country Crock has teamed with agency Ogilvy to…

How Clean Energy Brands Are Curbing Emissions and Filling Access Gaps in Rural West Africa

Nigeria, Africa’s largest economy and one of the world’s top producers of oil and gas, has a large and energy-hungry population. Yet about 60% of the country’s 200 million inhabitants lack access to reliable electricity, according to the government’s Nigeria Power Baseline Report. On most days, it is only able to dispatch around 4,000 megawatts…