Hasta La Creative!

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]

The post Business Journalists Have Harder Truths To Tell, And Now Is the Time appeared first on Adpulp.

Some people and brands took the day off yesterday. They didn’t fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want […]

The post Prioritizing Black People and Uplifting Black Voices Is Harder Than Posting A Meme appeared first on Adpulp.

We see what we want to see. We also see the things that the media frames for us. We do not see what we don’t want to see and we do not see the things outside the media’s dominant frame unless we choose to look. Jon Alsop is a freelance journalist who writes Columbia Journalism […]

The post See Only Evil, Or Look in Another Direction appeared first on Adpulp.

“The function of the press in society is to inform, but its role in society is to make money.” – A. J. Liebling Howard Saltz is Knight Innovator-in-Residence in the journalism faculty at Florida International University in Miami. The professor and journalism practitioner thinks it is a serious mistake for newspapers to drop their paywalls in […]

The post Reader Support Needed appeared first on Adpulp.

Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn’t kidding. “They’re going to disappear,” the Oracle said. He didn’t know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, […]

The post Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue appeared first on Adpulp.

I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]

The post Mid-Day Danger: The Worst Commercials on TV appeared first on Adpulp.

“The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community.” No, it’s not a travel and tourism ad, or a political ad. It’s an […]

Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […]

Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […]

The post Ad People Aren’t Paid A Ton, They’re Paid By The Ton appeared first on Adpulp.

People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]

The post Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? appeared first on Adpulp.