Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […]
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]
The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp.
When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll.
I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky.
There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use that term loosely) should have been tossed away.
The post PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover appeared first on AdPulp.
Bob Garfield of Ad Age didn’t like reading about how his Super Bowl ad commentary was framed as “retarded” on the interweb’s most popular ad blog. So he did what any good citizen of Media 2.0 does—engage.
Here’s the difference between criticism and whatever it is you and your commenters do:
A critic makes judgments supported by analysis and argument, then signs his name and takes responsibility for his words.
What you do, and encourage your readers to do, is take cheap, anonymous potshots devoid of evidence, argument and, most often, facts. A common tactic is to grossly misrepresent somebody’s point of view — mine, let’s just say — and use that as a point of departure for ad homimen attacks.
It pisses me off, but more than that it makes me sad — sad to see how the internet has brought out so much meanness, childishness and, above all, cowardice.
“Retarded,” Steve? RETARDED? I know you’re in the snark-for-its-own-sake business (sad in itself) but you really should be ashamed of yourself.
Bob
Speaking of anonymous postings, Agency Spy has a good piece on why it so often goes down this way in online Adlandia.
Catharine P. Taylor wants to know what we think of the new Adweek site design.
I’m thinking it might be instructive to compare their remodel to HOW’s new upgrade.
In other trade rag news, something funny’s happening in the comments on Brand Autopsy’s “Would You Miss Advertising Age?” post.
I know David Burn already did a (very) brief post on this, but in case you missed it, this week was the launch of the new Adweek, or at least the new Adweek Web site. Like much of the ad blogosphere over the last six months, I’ve been giving my former employer what I like to think of as tough love, but in a post I wrote over at my own blog today, I actually said I think the new site is a step in the right direction. Go to the site, check it out, and tell us what you think. It’s a definite improvement over the old site, though, admittedly, if that’s the bar, it’s set pretty low. The more important comparison is how it stacks up to competitor’s offerings. Does this brand have a chance? If no one comments, than I guess that’s its own answer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
