Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.
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Banana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.
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Target and ABC are teaming up for a holiday campaign using characters from three ABC sitcoms — “The Middle,” “Back in the Game” and “Modern Family.”
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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The Walt Disney Company has ordered an end to production of branded merchandise in Bangladesh, and other retailers are considering similar moves.
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