Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It’s a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology. The company worked with its creative agency DDB Paris to take a new, more subtle…
Arguably Britain’s greatest athlete, Andy Murray achieved what generations of tennis players before him couldn’t: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in…
Forget “Yellow”–it’s all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn’t tour again until it could make the process not only sustainable but “actively beneficial” to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of…
With one spot that sees a man standing on a river’s edge while holding a salmon above his head, asking “What am I doing?” – seafood producer Mowi’s latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone. Those different elements of Norway are explored across five spots…
Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform. The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers…
The national brand value of Russia has diminished by almost $150 billion over the last year since its invasion of Ukraine began in February, according to research released around the strength of national brands. Released by research and insights consultancy Brand Value, the annual Nation Brands Value report highlights the top 100 countries. It revealed…
“Why Walk When You Can Ride?” that’s the question Virgin Media is asking in an overhauled brand campaign, which marks a shift in tone and strategy for the British telco. The internet provider has invested in a refreshed creative platform to demonstrate its commitment to connectivity, reliability, and swiftness; pivoting away from previous campaigns, which…
Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
If you were a child of the 1980s or ’90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children’s bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy’s new adventure sees the…
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant…
Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…
Unilever’s chief executive Alan Jope has announced his intention to retire from the company at the end of next year after five years in the role. The former marketing executive at cosmetics firm Helene Curtis has been working within the multination conglomerate since 1985–and succeeded Paul Polman in running the business in 2019. During that…
From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of…
The all-out war unleashed by russia (yes, lowercase) has devastated Ukraine in so many ways. By mid-May, more than 6 million Ukrainians–including me–had fled their homeland, with even more getting displaced within the country. The war has taken a heavy toll on people’s lives and homes as well as national infrastructure and businesses–including the creative…
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization’s founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company’s…
U.K telecom O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more “agile and reactive” marketing. Each year, Love Island plants single people in a luxury villa for two months and asks…
This week Starbucks joined McDonald’s in retreating from the Russian market entirely. However, people still don’t feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What’s more, they’re placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the…
Wunderman Thompson (WT) has named Vanessa Kerkhoff as its new chief executive in Germany, replacing Larissa Pohl who will remain within the WPP network after stepping down. Kerkhoff has served as the chief executive and managing director of Havas’ operations in D?sseldorf for the last three years, where she led the 200-strong agency in Germany….
In recent years, the globalized nature of digital marketplaces has sparked reasonable fears of social, creative and cultural homogeneity–a sort of mass standardization of what we purchase and how we do so. In large part due to the reach of social networks, trends rapidly expand from a single post to a global audience, and anyone…
The remote Faroe Islands continue to show the rest of the world how it’s done on the marketing front, attracting 700,000 visitors from 197 countries with its recent gamified, live virtual tours. For context, the sparsely populated Nordic nation–where its 80,000 sheep far outnumber its 50,000 human inhabitants–had about 130,000 real-life visitors in 2019. During…
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