Oct
06
Pepsi Relaunches International Strategy With Star-Studded Soccer Spot
Posted in: UncategorizedPepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
Post a Comment