Oxfam Positions Itself as a Style Destination as It Celebrates 75 Years

Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform. The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers…

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