Facebook blows technicolor chunks. Let’s count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. Facebook is the world’s largest excuses factory. The San Jose Mercury News […]
The post Facebook Blows Technicolor Chunks appeared first on Adpulp.
Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once […]
The post Comscore Charged with Fraud by SEC appeared first on Adpulp.
Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]
The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […]
The post Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America appeared first on Adpulp.
Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last […]
The post The New Frontier In Privacy: Your Face appeared first on Adpulp.
Cross-cultural creative agency the community has launched Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership with Mercedes-Benz of Coral Gables, this smart technology leverages computer vision and machine learning to predict and convey when Miami’s three major drawbridges along the Miami River will rise. By monitoring […]
The post Mercedez-Benz Is Making the Driving Experience Better for All Miamians appeared first on Adpulp.
Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur […]
The post Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data appeared first on Adpulp.
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]
The post Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy appeared first on Adpulp.
Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]
The post All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies appeared first on Adpulp.
Careful where and what you click. Every keystroke you make is evidence. If you’re not comfortable with being spied on every time you open a window, I highly suggest you spend some time with this brilliant article by John Naughton in The Guardian. I would say that it is an eye-opening exploration of our lost privacy, […]
The post Thanks To “Surveillance Capitalism,” The Googleplex Knows What You’ll Buy Next appeared first on Adpulp.
For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast […]
The post The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb appeared first on Adpulp.
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […]
The post Anna Kendrick Expects Better appeared first on Adpulp.
“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord. Tracking digital movements of the people […]
The post Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip appeared first on Adpulp.
Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help […]
The post Add Primary Research To Your Pitch; Win the Pitch appeared first on Adpulp.
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]
The post The Quants Runneth Over appeared first on Adpulp.
If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […]
The post There’s Just So Much Digital Smoke Being Blown Up Our Asses appeared first on Adpulp.
“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]
The post Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy appeared first on Adpulp.
In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. Since the dawn of time, clients have needed to muster the confidence to spend money on marketing, and bold ideas from the agency don’t exactly instill confidence, […]
The post Will The Quants’ Conquest of Adland Be Short Lived? appeared first on Adpulp.
Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]
The post Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane appeared first on Adpulp.
DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […]
The post Do You Know the Difference Between A Click and A True Connection? appeared first on Adpulp.
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