Illustrateur polonais, architecte de formation et batteur du groupe punk rock « Les Bandes Noires », Dawid Ryski a travaillé tout un univers autour de ses différentes inspirations pour créer ces posters créatifs de groupes de musique : de Metronomy à Pharrell Williams, Justin Timberlake et Depeche Mode. A découvrir.
In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection.
This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio in which 450 tattoo artists were trained to check their customers for signs of skin cancer. That follows last week's magazine ad from Nivea and FCB São Paolo, which included a removable child-tracking bracelet to help beachgoers from losing their kids.
The Sol de Janeiro work, which relied on lectures from an oncologist, is a smart if narrowly targeted way to raise awareness and signal the brand's devotion to the cause. And for what it's worth, some of the artists have already pointed their clients toward dermatologists, according to the video.
It's also a way better idea than any campaign that encourages consumers to actually get branded tattoos.
Do you like eating in public restrooms? Or does the sight of a toilet and the acrid scent of piss ruin your appetite?
Johnathan Wenske and Kris Haro, both juniors at the University of North Texas, created these nicely made student ads depicting young mothers breastfeeding on toilets—to support bill HB1706 in the Texas legislature, which would protect mothers from harassment and discrimination when they breastfeed their children in public.
The creatives were inspired by the story of a woman who was harassed for breastfeeding in a Target. They decided to shoot three young mothers, perhaps because young moms are least likely to breastfeed. To their credit, the ads don't try to shock. They merely capture the everyday situation many mothers face "when nurture calls." They don't go overboard by art directing a dirty bathroom or even a poorly lit bathroom, but the images are still powerful because breastfeeding in a toilet stall, even a reasonably clean toilet stall, is disgusting.
The three simple headlines are pretty perfect, too.
Seeing breastfeeding in another light—from the perspective of moms forced to nurture an infant in a toilet stall—might help more people to see that the cost of their comfort is another's discomfort. And they might even decide to look away instead of having their say.
See the ads below. Via Yahoo.
OK, it's time to play "Tree, Not a Tree."
New York City has so few trees that people there might have forgotten what a tree is, exactly. At least, that's the tongue-in-cheek idea behind the New York Restoration Project's new campaign from ad agency Tierney.
The effort involves tagging objects around the city (especially in low-tree/high-traffic neighborhoods) with labels that read, "Not a Tree." Accompanying text says, "There aren't enough trees in the city. Let's change that," along with the NotATree.org URL.
"Yes, a Tree" tags will go on saplings planted as part of NYRP's MillionTreesNYC project. Text on those reads, "Thank you. This is exactly what our city needs."
The campaign also includes more traditional media, including TV, radio ("That little red thing on the sidewalk that dogs like to tinkle on? Not a tree"), print, billboards and online quiz banners. It runs May through June, which is prime planting season.
The New York Restoration Project, founded by Bette Midler, is recruiting New Yorkers as volunteers for MillionTreesNYC, which hopes to plant 1 million new trees by 2017.
More images and credits below.
CREDITS
Client: New York Restoration Project
Agency: Tierney, Philadelphia
Executive Creative Director: Patrick Hardy
Creative Director, Copywriter: Andrew Cahill
Art Director: Tracy Shinko
Agency Producer: Tom Adjemian
Editor: Aaron Hann
Project Manager: Ben Wollman
Account Director: Rick Radzinski
Postproduction: Shooters, Philadelphia
Producers: Rebecca Lyons, Matthew Licht, Eileen Dare
Colorist: Janet Falcon
Sound Engineers: Bob Schachner, Mike Taylor
Radio: Mister Face, division of Sound Lounge, New York
Executive Producer: Michael Schmidt
Producer: Torria Sheffield
Recording Engineer: Collin Blendell
State.com has set all our hilarious social media frustrations to classical music.
Along with all having to look at what other people care about, which turns out is never what you care about, there’s angst about hashtagging, tail-wagging and "Am I bragging?" All of it leads up to the message that no one cares about your social media posts. State suggests we use another part of our brain, though they don’t say which part.
Seriously, do you have any idea from this promo what the State app actually does? Turns out it allows you to rate and comment on topics without posting or sending your comments to social media, and then it turns those ratings into graphs … because graphs.
So, if you hate social media and love graphs, log off your networks and download the State app. Or you know, at least stop Instagraming pictures of lamps.
Credits below.
CREDITS
Client: State.com
Director and Editor: Alex Gorosh
Director of Photography: Matt Garrett
Executive Producer: Max Joseph
Producer: Josh Fruehling
GE generally does a good job of telling stories around technology that's diverse and specialized. A new collection of two-minute spots from BBDO New York is no exception.
There are three videos in the series so far, all beautifully shot and edited. One introduces a jet-skiing Japanese doctor who uses the brand's portable medical equipment to tend to patients on the country's islands.
A second interviews the inhabitants of another island halfway around the world, in Scotland, that gets power from underwater turbines made by GE. The third features a young boy in China taking his first flight to meet his soccer heroes, thanks to GE's jet technology.
The ads are a little heavy-handed in their sentimentality at moments and could probably accomplish the same thing in a smaller window, but the slower pacing isn't altogether unpleasant. They also aren't quite as inventive as the brand's recent, trippy spot that envisioned some of the same products through the eyes of a child.
But they do have the narrative appeal and human element that was missing from the clips of GE's research lab equipment smashing random objects, or the the shipping container dance that the brand choreographed. The global scope also brings to mind IBM's recent 60-commercial opus for the Masters, but with a somewhat less granular, more humble approach not aimed at proving that the brand is in fact everywhere at once—though it's still easy to imagine that it is.
CREDITS:
Agency: BBDO, New York
Client: GE
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Directors: Judd Counsell, Lance Vining
Head of Music Production: Rani Vaz
Senior Account Director, Worldwide: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Editing, Visual Effects House: Greenpoint Pictures
Editor, "Moon Power in Scotland": Logan Roos
Editor, "Zeng's First Flight": Philip Knowlton
Editor, "Kumiko's First Ultrasound": Philip Knowlton
Sound Design: One Thousand Birds
Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens.
Earlier today, Old Spice posed a simple question on Twitter:
How many fingers am I holding up?
— Old Spice (@OldSpice) May 8, 2014
The answers came flooding in, and the team at Wieden + Kennedy has been busy ever since, whipping up Photoshopped images of some of the more peculiar replies.
Check some of them out below, and give Old Spice a hand for another inspired time-waster.
.@Koolik0 You're right! pic.twitter.com/IQcbKrQl9m
— Old Spice (@OldSpice) May 8, 2014
.@denbickey You're right! pic.twitter.com/Uiymzd0NoF
— Old Spice (@OldSpice) May 8, 2014
.@fcroftcaderao You're right! pic.twitter.com/n7JYEa4NEc
— Old Spice (@OldSpice) May 8, 2014
.@zanarama You're right! pic.twitter.com/CVaGQFgaXJ
— Old Spice (@OldSpice) May 8, 2014
.@MagicThompson22 You're right! pic.twitter.com/wKkQYsn7cU
— Old Spice (@OldSpice) May 8, 2014
.@VLYSSX You're right! pic.twitter.com/8YHe8UYQ2m
— Old Spice (@OldSpice) May 8, 2014
Auction house Christie's may be celebrating its 250th birthday in 2016, but it's trying to seem more youthful in this promo for a contemporary art sale happening this Monday.
From the Christie's site: "Professional skateboarder Chris Martin rides through Christie's, giving a behind-the-scenes look at highlights from our 'If I Live I'll See You Tuesday' Contemporary Art Evening Sale, with a soundtrack by Awolation."
The video—presumably made in a contemporary style to push the contemporary product—does a nice job of showing off the art. Loic Gouzer of Christie's tells NPR: "We always show art in the same way, on pristine galleries, on white walls and I think that if you change a bit the context, you infuse it with a new meaning."
But not everyone is impressed.
Art critic Michael Miller of the New York Observer said, "I thought the video was ridiculous. As if they're marketing to a bunch of punk rockers who like skateboarding but, you know, have an extra $10 million just on standby to spend on a Warhol."
If nothing else, Martin has the role of douchey art handler down pat.
Directed by Gary Gardner. Via The Denver Egotist.
How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake.
This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis.
It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are. Contrasting that with the visible space and relief the vehicle's interior offers is a nice effort.
Environmentally friendly mass transit, be damned!
Credits below.
CREDITS
Client: Honda
General Manager, Communications: Jason Miller
Brand Communications Manager: Melissa Altarelli
Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Creative Director: Andrew Woodhead
Head of Copy: Sarah McGregor
Senior Art Director: Rob McDowell
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Account Manager: Jacquelyn Whelan
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the slums of India, and does not pull its punches.
In the past few years, the clean water charity has skewered the smarmy #FirstWorldProblems hashtag, helped a 4-year-old Kenyan boy fulfill his bucket list, and most recently, created a water safety book with pages that double as water filters.
The new PSA, titled "The Girl Who Couldn't Cry," is an incredibly powerful piece of film, leaning heavily on shock value. But as with the organization's previous efforts, it makes its point all the more effective by creating that discomfort in—and compassion from—more privileged viewers.
It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them?
FCB Brazil did just that with its "Speaking Exchange" project for CNA language schools. As seen in the touching case study below, the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally.
The differences in age and background combine to make the interactions remarkable to watch. And the participants clearly grow close to one another, to the point where they end up speaking from the heart in a more universal language than English.
The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students' development.
"The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides," says Joanna Monteiro, executive creative director at FCB Brazil.
Says Max Geraldo, FCB Brazil's executive director: "The beauty of this project is in CNA's belief that we develop better students when we develop better people."
CREDITS
Client: CNA
Project: "Speaking Exchange"
Agency: FCB Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Vinícius Fernandes, Bruno Mazzotti, Daniel Alves, Mauricio Bina
Creative Technologist: Márcio Bueno
Digital Production: Brave.ag
Project: Lia D'Amico
Technology: Gerson Lupatini, Caio Mello
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Thiago Figueiredo
Planners: Raphael Barreto, Lia Bertoni, Pedro Schneider
Media: Alexandre Ugadin, Tiago Santos, Fábio Tachibana, Sandra Carvalho, Fábio Menezes
RTV: Vivi Guedes, Ana Flávia de Lucca, André Fonseca
Production Company: Hungry Man
Director: Ricardo Mehedff
Co-direction: Fábio Pinheiro
Photographers: Fernando Young (Brazil), Grant Weiss (Chicago)
Production Company: Hungry Man
Account Production: Mariana Marinho
Editor: Rodrigo Resende
Managing Partner: Alex Mehedff
Executive Production: Alex Mehedff, Rodrigo Castelo
Postproduction: Hungry Man; Psycho
Postproduction Supervisor: Rodrigo Oliveira
Sound Producer: Timbre
Client Supervisors: Luciana Fortuna, Nicadan Galvão, Diego Marmo, Ricardo Martins
Hey, fellow morons. Just wanted to let you know the marketers are on to us.
"People want to want things. Consumers need you to go," says the Canadian Marketing Association's invitation to its 2014 national convention. As an added bonus, Toronto agency Cundari created some short, bad-on-purpose musical skits (see below) celebrating idiot consumers and their search for the meaning of life through brands.
The point of the snarky little vignettes is that no one would ever know what to buy or sell if marketers didn't tell us how to think and act. Don't know about you, but I'm craving some red soda pop right about now. Or maybe blue.
CREDITS
Client: Canadian Marketing Association
Agency: Cundari, Toronto
Group Creative Directors: Brian Murray, Sean Ganann
Art Director: Sean Ganann
Copywriter: Brian Murray
Director: Max Sherman / OPC
Editor: Graham Chisholm / Married to Giants
Colourist: Conor Fisher / Alter Ego
Music: Grayson Matthews
Published: May 2014
Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy.
Have a look at this video without spoilers, then scroll down for more on the campaign.
Spoilers below…
Creative studio and production company Big Block Live created the video as a Mothers' Day campaign for Save the Children, which is on a roll lately with some great viral PSAs. Josh Ruben and Vincent Peone (Josh + Vince) directed the spot, having connected with Save the Children more than a year ago.
"We connected last year when Michael Amaditz from Save the Children saw our talk at SXSW about making funny content," Peone tells AdFreak. "They challenged us to come up with an idea that dealt with the subject matter in an evocative way."
"We essentially said, 'Let's take this a step further and add some organic reactions from our talent,' " Ruben adds. "Viewers respond to visceral material like that, and the turn really hooks you in such a fun, darkly awkward way. Save the Children already knew they wanted to use sexy content to drive attention to the cause, which is wise because, to put it bluntly, even the keyword 'sex' is an instant leg up for views."
So, how awkward did it get on the set?
"It certainly wasn't the most comfortable day on set," says Peone. "We had cast a 'director' character, Aubyn Gwinn, who did a great job at being supportive to our talent, encouraging them to give it their best shot. In the end, we were really happy with the level of commitment the models gave us, despite the ridiculous circumstances. Once the ruse was up and our models learned that they were in a Save the Children commercial, everyone was relieved and happy to have lent their performances to the cause. We were thrilled—we knew this piece could only work with genuine reactions, but we were highly sensitive about not ruining anyone's day in the process."
Gwinn, in fact, has done fashion ads, which was critical. "We made it a priority to run the set like a fashion shoot. It was crucial that it looked and felt legit," says Ruben. "We knew if we said we were directing it, there would be a slight chance we'd get recognized from CollegeHumor."
CREDITS
Client: Save The Children
Title: "The Most Important 'Sexy' Model Video Ever"
Air Date: 5/6/14
Creative Director (Save the Children): Michael Amaditz
Manager of Video Production (Save the Children): Suzanne Klaucke
Production Company: Big Block Live
Directors: Josh + Vince
Managing Director: Kenny Solomon
Executive Producer: Mary Crosse
Producer: Corwin Carroll
Director of Photography: Joe Victorine
Editor: Alex Amoling
Colorist: Tristan Kneschke, Exit Editorial
Sound Design: Joel Raebe, Lichen Lion
A long time ago in a brand galaxy far, far away…
May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga sitting down for a table read is getting nerds super excited, or maybe it's that there's really no political or religious connotation to this "holiday," but brand participation in Star Wars Day was hard to miss on Sunday.
Either way, the force was strong, as many, many brands joined in on Twitter. From ridiculous (awesome) puns to visual metaphors, there were several clever entries as well as a few half-witted, scruffy-looking Nerf herders. (Of note: Nerf's absence from the list.)
Impressive, brands. Most impressive. But you're not a Jedi yet.
• NASA
Flying by the "Death Star," Saturn's moon Mimas! http://t.co/gvgsnDEBYC #MayThe4thBeWithYou #HappyStarWarsDay pic.twitter.com/dCTDiZxNpx
— NASA (@NASA) May 4, 2014
• Frapuccino
I am your Frappuccino. #frappuccinohappyhour pic.twitter.com/g7PD5m6EUH
— Frappuccino (@frappuccino) May 4, 2014
• Airheads
Would you join the dark side if they offered free Airheads? May the 4th be with you. pic.twitter.com/wCu5utEiHv
— Airheads Candy (@airheadscandy) May 4, 2014
• Nokia USA
May the fourth be with you. 😉 #starwarsday #iamyourfather pic.twitter.com/T9RRh567vM
— Nokia USA (@NokiaUS) May 4, 2014
• Nissan USA
Adventure. Excitement. The JUKE craves both these things. #MayTheFourthBeWithYou pic.twitter.com/XwxVj6aB8p
— Nissan (@NissanUSA) May 4, 2014
• The Vitamine Shoppe
Whey, I am your father. #Maythe4thBeWithYou #fitness pic.twitter.com/A2Rmy1UNnQ
— The Vitamin Shoppe (@VitaminShoppe) May 4, 2014
• Powers Whiskey
May The 4th Be With You! Celebrate with a #PowersWhiskey at your local cantina pic.twitter.com/c2umT8rY6D
— Powers Whiskey (@Powers_Whiskey) May 4, 2014
• Miller Lite
The force is strong with this one. pic.twitter.com/hiIiGQxHYA
— Miller Lite (@MillerLite) May 4, 2014
• Vans
The Vans office has been invaded by the Imperial Army! #vansxstarwars #maythefourthbewithyou https://t.co/Pq4PsUTajJ http://t.co/6POsLPIZBs
— Vans (@VANS_66) May 4, 2014
• Lego
Relax…and #MayThe4thBeWithYou pic.twitter.com/Y0M9580QCc
— The LEGO Group (@LEGO_Group) May 4, 2014
• Dove Men+Care
#MayTheFourth pic.twitter.com/2rREAeqn5R
— Dove Men+Care (@DoveMenCare) May 4, 2014
• KFC
May the fourth be with you. https://t.co/OA7ax58Md8
— KFC (@kfc) May 4, 2014
• Pei-Wei
May the 4th Be With You! #starwarsday #maythe4thbewithyou #PeiWeiFortunes pic.twitter.com/LRlt0e2eqo
— PeiWei (@PeiWei) May 4, 2014
• Totino's
A LONG TIME AGO IN AN OVEN FAR, FAR AWAY… @starwars #MayThe4thBeWithYou pic.twitter.com/Bd2xCCGkEQ
— Pete Zaroll (@totinos) May 4, 2014
• Dr Pepper
May the 4th be with you today, and the Pepper be with you always. pic.twitter.com/of64wD8iLZ
— Dr Pepper (@drpepper) May 4, 2014
• Pillsbury
May the 4th be with you! pic.twitter.com/L4e9msWAdf
— Pillsbury (@Pillsbury) May 4, 2014
• Subway
Eat fresh, you will. #StarWarsDay pic.twitter.com/91tXQIQcFe
— SUBWAY Restaurants (@SUBWAY) May 4, 2014
• United
#maythefourthbewithyou pic.twitter.com/hmEhbkD4Sk
— United (@united) May 4, 2014
• Delta
Guiding the force 24/7. #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/jeRkqTSSrn
— Delta (@Delta) May 4, 2014
• Oreo
This milk was way too cold for a golden bikini. #MayThe4th pic.twitter.com/vRtOewcgCM
— Oreo Cookie (@Oreo) May 4, 2014
• Macy's
May the Fourth be with you! #StarWarsDay http://t.co/idwDeMbopL pic.twitter.com/xJee8OUzjH
— Macy's (@Macys) May 4, 2014
• Cinnabon
Princess Leia has a rockin’ bun hairdo. #HappyStarWarsDay pic.twitter.com/SdL29WNXGs
— Cinnabon (@Cinnabon) May 4, 2014
• Sears
"In a galaxy far, far away" #MayTheFourth #StarWars http://t.co/vpLyOTXDcP pic.twitter.com/dn4cUNy6eP
— Sears (@Sears) May 4, 2014
• Whole Foods
May the Fourth be with you pic.twitter.com/evbxswyrWf
— Whole Foods Market (@WholeFoods) May 4, 2014
• Toys R Us
That new Stormtrooper kind of stands out! Happy Star Wars Day! #MayTheFourthBeWithYou pic.twitter.com/UGwnZvZdsV
— ToysRUs (@ToysRUs) May 4, 2014
• Dairy Queen
Happy #NATLStarWarsDay! May the 4th be with you. #LOVEmyDQ pic.twitter.com/Vu5Rh5GRB1
— Dairy Queen (@DairyQueen) May 4, 2014
• Cap'n Crunch
Want to learn the Crunch? Help you, I can. #MayTheFourthBeWithYou pic.twitter.com/B8neyWbHqh
— Cap'n Crunch (@RealCapnCrunch) May 4, 2014
• Lucky Charms
The Force is strong with this one. #StarWarsDay pic.twitter.com/anTOMkGMy1
— Lucky Charms (@LuckyCharms) May 4, 2014
• Betty Crocker
#Maythe4thBeWithYou, pancake lovers! Check out these beauties by @randomtoons! #StarWarsDay http://t.co/wNPTpOKUDb pic.twitter.com/7WfnxVeUhz
— Betty Crocker (@BettyCrocker) May 4, 2014
• Carbonite
These Buns Back Up! Carbonite wishes you a happy May the Fourth! http://t.co/LcrTQIPyQ6 #MayThe4thBeWithYou pic.twitter.com/Dopkd5eTim
— Carbonite (@Carbonite) May 4, 2014
• Café Bustelo
Trust your instincts. pic.twitter.com/lGKsZLLJjc
— Cafe Bustelo (@CafeBustelo) May 4, 2014
• Coffee-mate
RT & tell us what intergalactic character is your favorite? #MayThe4thBeWithYou pic.twitter.com/PQIbfEezNc
— Coffee-mate (@Coffee_mate) May 4, 2014
• Applebee's
#HappyStarWarsDay pic.twitter.com/R0ZFfsb7Ju
— Applebee's (@Applebees) May 4, 2014
If World Cup fever is getting to you, well, you're not alone.
This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again."
The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate.
I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot.
ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.
Advertising Agency: Animal, New Delhi, India
Art Director / Illustrator: Kunel Gaur
The post Elections 2014 by Animal, Delhi appeared first on desicreative.
In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris Martin's handwriting inside ghost stories in libraries around the world.
Clues were given out on Twitter. The lyrics were hidden in nine different countries, one for each song on the record. Eight of the sheets have been found—in Mexico, Singapore, Finland, Spain, England, New Zealand, Ireland and the U.S.
Coldplay.com has details of each discovery.
@ynikyonc found the U.S. lyric sheet inside a copy of Jeff Belanger's Who's Haunting the White House at the New York Public Library.
The band have decided to reveal the lyrics for each song from #GhostStories by hiding them in ghost story books in libraries in 9 countries…
— Coldplay (@coldplay) April 28, 2014
The final clue was posted today, hinting at South Africa.
One of the hidden envelopes also contained a "Golden Ticket," good for a trip for two to London to see Coldplay perform at the Royal Albert Hall on July 1.
FOUND with the Golden Ticket! RT @Judit_gc: @coldplay #truelove #goldenticket #lyricshunt pic.twitter.com/pJo3kB7WBY
— Coldplay (@coldplay) April 29, 2014
In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has been running strong ever since.
In the Philippines, where patriarchy is still certainly the norm, Pantene is using social media to continue to challenge the status quo. The Facebook page hardly looks like most brand pages. There's less product display than you'd expect from a personal care brand, and there are plenty of photos addressing roles and gender bias, all with the hashtag #whipit.
Some display surprising statistics about women in the workplace and society—many of them suggesting women are accepting of the inequality—with a simple piece of copy underneath: "Together we can overcome bias."
Pantene is also posting photos directly related to the December spot about labels. Each photo shows a negative word often aimed at women—some in English, some in Tagalog, varying from "whiny" to "weak" to "attention whore"—with a caption ending in "Don't let labels hold you back."
Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an air-purifying billboard designed to mitigate the environmental damage the school causes as it builds a new campus.
The billboard has the added advantage of promoting the new campus, boosted by the claim that the school will help students learn how to do things like create billboards that filter about 100,000 cubic meters of clean air a day, reaching as far as five blocks away and equivalent to what some 1,200 trees would do.
The environmentally friendly campaign is part of a tried-and-true strategy for UTEC and FCB Mayo. Last year they famously created a billboard that helped address a rainfall shortage in Lima by converting atmospheric humidity into clean drinking water. (That work earned numerous accolades, including Adweek's Isaac Gravity Award and a gold Lion in Outdoor at Cannes.)
The new one is a welcome follow-up, possibly even more powerful—though perhaps less so—as it addresses a problem the school helped create. In fact, the thing that may be most wrong with it is that it makes every other billboard in the world look bad by comparison.
Credits below.
CREDITS
Client: UTEC
Managing Directors: Carlos Heeren, Jessica Rúas
Marketing Supervisor: Denise Dianderas
Agency: FCB Mayo
Chief Creative Officer: Humberto Polar
Creative Director: Juan Donalisio
Copywriters: Rafael García, Renato Farfán
Art Director: Keni Mezarina
Account Director: Valeria Malone Lo Presti
Production Team: Geoffrey Yahya, Juan Pablo Ezeta, Rodrigo Tovar
Media: BPN/Media Connection
General Manager: Gloria Herrera
Media Planners: Rafael Gutiérrez, Jessica Arizmendi
Plan B (Case Study Video)
Design Director: Kurt Gastulo
Editor: Alex Ocaña
La Sonora
Audio Producers: Alonso Del Carpio, Willy Wong
All Awards (Case consultant)
Senior Consultant: Juan Christmann
Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!
Advertising Agency: Dentsu India Group
Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban
Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu
Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!
The post 10 Downing Street Pub by Dentsu Bangalore appeared first on desicreative.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.