In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which now allows players to step onto the field…
Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded “Squad…
Whatever you do, try not to ask Nativo’s creative director Jaime Dussan which campaign from his extensive portfolio of work makes him the proudest. “This is a difficult one,” he said candidly. “It is like answering what child you love the most.” Still, the Miami-based creative indulged Adweek for our Creative Flavor series, made in…
Billboards using anamorphic 3D technology have revolutionized OOH advertising, allowing for the creation of buzzworthy immersive activations. The 14,000-square-foot 3D billboard above the Edition Hotel on the corner of 47th Street and Seventh Avenue in New York’s Times Square has been used to promote the launch of HBO’s House of the Dragon, rapper 2 Chainz’s…
The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum ahead of the film’s Nov. 11 release….
“Why Walk When You Can Ride?” that’s the question Virgin Media is asking in an overhauled brand campaign, which marks a shift in tone and strategy for the British telco. The internet provider has invested in a refreshed creative platform to demonstrate its commitment to connectivity, reliability, and swiftness; pivoting away from previous campaigns, which…
The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden’s passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the…
It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the…
For Casanova//McCann’s creative director Angelica Portillo, there is one person that she points to–quite literally–as her inspiration for getting into creative advertising. “It’s my mom’s fault,” the Santa Ana creative told Adweek jokingly for Creative Flavor, a new series made in conjunction with Produ and Circulo Creativo. “She is very ingenious and pushed us–my sister…
Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make “swim for all” with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim…
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make “swim for all” with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim…
As creative directors at Founders, Martin Alfred and Felipe Rostagnol share a love for the advertising industry that goes back to childhood. For Rostagnol, “Since I was a kid, I liked editing video games more than playing them. From that moment on, being able to create something new that breaks the established has always motivated…
While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action–midterm voting. To shift Gen Z’s voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of “No Voting,…
Over the past few years, it’s nearly impossible to sit in an agency pitch prep meeting without someone attributing the never-ending pitchapalooza to the revolving door for today’s CMO. For those of us who have experienced its disruptive impact firsthand, it has become a powerful guiding KPI for measuring client stability and health. According to…
For Miami-based Republica Havas copywriter Camila Rocha, day-to-day work is all a part of an ongoing educational experience that will continue throughout her career. “I hope to hone my craft and keep learning from everyone around me,” Rocha told Adweek. Emphasizing teamwork as a key element of success, Rocha likewise noted that finding the ideal…
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…
For Upstreamers creative director Adriana Hern?ndez, getting involved in the advertising industry was a matter of merely continuing an early interest in the pop culture and conversational aspects of ads. “In my country of origin, Argentina, advertising was always part of pop culture and discussing ads with people outside the ad industry was something very…
Although summer is over, Grammy-nominated artist Marshmello is reminding us it’s never too late to roast some s’mores–or chicken, or vegetables–if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air…
Growing up in the ’80s and ’90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls “the most hyperbolic ads and films ever to exist.” He doesn’t consider that a bad thing. In fact, the era’s robust approach to entertainment and creativity is what sparked his love…
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