This Rather Sexual Bakery Ad Shows How to Cook Up a Morning Quickie

In case Kraft’s Zesty Guy left you with any doubt that the world’s most boring food items can be eroticized, I present you this ad about having sex on a kitchen counter with an English muffin.

Already a viral hit in its home nation of Canada, “2-Minute Morning Quickie” from Dempster’s bakery is an entertainingly innuendo-filled romp about, essentially, how to make a homemade Egg McMuffin. 

“It doesn’t matter if you’re going solo or as a couple, you can enjoy a morning quickie just about anywhere,” the prim but provocative hostess explains. “I like the kitchen for the ample counter space and easy cleanup.”

The ad from Toronto-based agency Cundari has tallied more than a million views, and a similar spot from earlier in the year has amassed  an equally impressive 750,000 views. Check out both spots below, and then have fun imagining how awkward both ads would be if the genders were reversed. 



‘Marketing: The Musical’ Thanks You for Being Such a Stupid, Sheeplike Slave to Brands

Hey, fellow morons. Just wanted to let you know the marketers are on to us. 

"People want to want things. Consumers need you to go," says the Canadian Marketing Association's invitation to its 2014 national convention. As an added bonus, Toronto agency Cundari created some short, bad-on-purpose musical skits (see below) celebrating idiot consumers and their search for the meaning of life through brands.

The point of the snarky little vignettes is that no one would ever know what to buy or sell if marketers didn't tell us how to think and act. Don't know about you, but I'm craving some red soda pop right about now. Or maybe blue.

Via Ads of the World.

CREDITS
Client: Canadian Marketing Association
Agency: Cundari, Toronto
Group Creative Directors: Brian Murray, Sean Ganann
Art Director: Sean Ganann
Copywriter: Brian Murray
Director: Max Sherman / OPC
Editor: Graham Chisholm / Married to Giants
Colourist: Conor Fisher / Alter Ego
Music: Grayson Matthews
Published: May 2014