Jul
06
See the Cider Ad That's Been Watched 27 Million Times on Facebook in 20 Hours
Posted in: UncategorizedHere’s the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for Smith & Forge hard cider.
Jul
06
Morose Goth Kid Busts Out Broadway-Style Moves in Ad for Fun-Smelling Shower Gel
Posted in: UncategorizedPlaying on research suggesting fragrance can lift one’s mood, a new ad for British fragranced soap and gel brand Radox shows a sullen, black-clad teenager going crazy, Broadway style, to the tune of Summer Twins’ “I Will Love You.”
Jul
06
Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players
Posted in: UncategorizedWhat do tennis and ice cream have in common? They’re both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that’s now in its second week.
Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand’s Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.
Jul
05
A British TV Network Ran Knitted Versions of Well-Known Spots for an Entire Ad Break
Posted in: UncategorizedIn work you may have missed last year, here’s a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft at Cannes last month.
The network’s in-house team, ITV Creative, meticulously recreated well-known ads from various advertisers, using knitted wool and stop-motion animation. The commercials aired in a block on Dec. 18 during ITV’s annual Text Santa program, which raises funds for organizations like Macmillan Cancer Support, Make-A-Wish U.K. and Save the Children.
Jul
05
Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets
Posted in: UncategorizedYou probably know your pug’s idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is willing to go to get there.
Jul
05
Bring the Worst Person You Know to a Free Movie With AT&T's Ticket Twosdays
Posted in: UncategorizedThanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone’s gotta take that extra seat.
Jul
05
Singapore's Tiger Beer Opened a Mysterious Store, Filled With Wonders, on Canal Street
Posted in: UncategorizedRice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies!
Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York’s Chinatown.
Jul
05
See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen
Posted in: UncategorizedReady for a sunscreen-shitting seagull?
Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty of brilliant work, including the Titanium Grand Prix winner, REI’s #OptOutside campaign.
But at the press conference announcing the winners, Hegarty didn’t open his remarks by talking about the top-notch work. He opened by mentioning a Nivea campaign that was so shockingly wretched, it’s a wonder it was entered at Cannes at all. In fact, it’s a wonder it’s not a parody.
Jul
05
This Small Canadian Island Just Launched a Pretty Ingenious Tourism Anti-Campaign
Posted in: UncategorizedThe people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: “Tell your friends it’s awful here.”
“We love to show off our island, but we don’t want it to be overrun with tourists,” explains Chris Staples, a Bowen resident and founder of Vancouver-based agency Rethink. “We want visitors, but only if they really ‘get’ what makes Bowen special.”
Jul
04
John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July
Posted in: Uncategorized“To love America is to love all Americans.”
It’s a simple proposition—and an urgent one this Fourth of July, when the U.S. has rarely seemed more divided. And it’s delivered in bracing fashion by John Cena, who muses on the meaning of patriotism, and the things should unite rather than divide us, in this remarkable new interation of R/GA’s “Love Has No Labels” campaign for the Ad Council.
Jul
01
This Fourth of July, Dixie Salutes Salad-Loving Men and Wants You to Stop Shaming Them
Posted in: UncategorizedDear men of the world: The Fourth of July is just around the corner, which means it’s time to fire up the grill and break out all the meat. Some of you are surely thrilled by the idea of cooking up a juicy steak with an ice-cold beer in your hand. Others will sit back in fear, knowing they have to hide their one true food love—salad—from friends and family out of fear of being ridiculed.
Jul
01
Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'
Posted in: UncategorizedA man who can’t keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.
That is the bizarre, ultimately tragic plot of this “Firefly Man” ad for Ocedel Lighting in Japan. It won a silver in Film and a bronze in Film Craft last week at Cannes Lions, and before that, it was the Grande Film winner at this year’s Asia Pacific AdFest.
Jun
30
Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site
Posted in: UncategorizedSome of the best marketing embodies the brand promise you’re trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with a new interactive site for Hennessy V.S.O.P Privilège (the agency’s first work for this particular Hennessy brand).
V.S.O.P Privilège is known for its remarkable consistency—it’s precisely the same cognac in every glass and every bottle, year after year—despite myriad variables at play during its creation. So, Droga5 set out to tell this story of creating harmony from chaos through the digital experience.
Jun
30
Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads
Posted in: UncategorizedBeer bump watch!
Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they’re pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won’t have the eventual added joy of meeting a new human in the process.
Jun
30
When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better
Posted in: UncategorizedJordan Spieth knows when to come in from the rain.
With the pro golfer’s first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
Jun
30
Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank
Posted in: UncategorizedJaguar’s “Actual Reality” prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I’d participated.
Jun
30
A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign
Posted in: UncategorizedImagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.
You might imagine you had stumbled onto the set of an action movie. Or perhaps it’s a Norwegian Volkswagen campaign from agency Try Oslo that picked up four Lions last week in Cannes, including gold in the Promo category, as well as silvers in Outdoor and PR and a bronze in Film.
Jun
30
Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads
Posted in: UncategorizedTalk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.
Jun
29
Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards
Posted in: UncategorizedApple and TBWAMedia Arts Lab are back with more “Shot on iPhone” billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all hand-selected for each out-of-home location around the globe.
Jun
29
Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW)
Posted in: UncategorizedMainstream American marketing doesn’t like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion.
The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit … empty-handed. So, it filmed mock sex scenes—with real porn stars—but with only one of the two people present.
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