Jul
01
Best Ad of 2016 That You've Never Seen? It's Japan's Weird, Wonderful 'Firefly Man'
Posted in: UncategorizedA man who can’t keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.
That is the bizarre, ultimately tragic plot of this “Firefly Man” ad for Ocedel Lighting in Japan. It won a silver in Film and a bronze in Film Craft last week at Cannes Lions, and before that, it was the Grande Film winner at this year’s Asia Pacific AdFest.
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