Jul
05
This Small Canadian Island Just Launched a Pretty Ingenious Tourism Anti-Campaign
Posted in: UncategorizedThe people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: “Tell your friends it’s awful here.”
“We love to show off our island, but we don’t want it to be overrun with tourists,” explains Chris Staples, a Bowen resident and founder of Vancouver-based agency Rethink. “We want visitors, but only if they really ‘get’ what makes Bowen special.”
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