A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.

You might imagine you had stumbled onto the set of an action movie. Or perhaps it’s a Norwegian Volkswagen campaign from agency Try Oslo that picked up four Lions last week in Cannes, including gold in the Promo category, as well as silvers in Outdoor and PR and a bronze in Film.

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Volkswagen BlueMotion: Wonderbaum

Volkswagen BlueMotion: Wonderbaum

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photographer: Sesse Lind
Mac-Design: Thomas Bråten
Published: May 2008

Volkswagen BlueMotion: Last year

Volkswagen BlueMotion: Last year

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photographer: Sesse Lind
Mac-Design: Thomas Bråten
Published: May 2008

Volkswagen BlueMotion: Drag

Volkswagen BlueMotion: Drag

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photographer: Sesse Lind
Mac-Design: Thomas Bråten
Published: May 2008