Jul
06
Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players
Posted in: UncategorizedWhat do tennis and ice cream have in common? They’re both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that’s now in its second week.
Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand’s Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.
