Hasta La Creative!

Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid’s Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that […]

The post Hulu Makes It Clear: Reagan’s “Morning in America” Is Over appeared first on Adpulp.

Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […]

The post What’s Playing Between Plays this Sunday appeared first on Adpulp.

Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion.  […]

The post Honest Abe To The Rescue appeared first on Adpulp.

How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]

The post Escapist Fantasy or Effective Recruitment Advertising? appeared first on Adpulp.

If good is the enemy of great—and it is—where does that leave little ol’ “okay”? If you’re AT&T Wireless and you want to convince people to step up to 5G, just okay is far from it. AT&T says this about its new product offering: Past advances in network technology paved the way for video chat, […]

The post You Want Speed? Send In the Wireless Pros appeared first on Adpulp.

National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […]

The post Go Further with Nat Geo appeared first on Adpulp.

One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]

The post This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live appeared first on Adpulp.

If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]

The post From Canada With Love: A Little Generosity Goes A Long Way appeared first on Adpulp.

A good neighbor can make a big difference in your life. They can lend you a cup of flour, check in on you after a natural disaster or buy you a winning lottery ticket. California Lottery continues its tradition of encouraging people to give Scratchers as gifts to both friends and acquaintances (18 and over), […]

The post Almost All Californians Appreciate the Gift of Scratchers appeared first on Adpulp.

“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […]

The post Jackson Hole Will Stay Wild If/When People Stop Tagging All Its Best Locations appeared first on Adpulp.