Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.
Some experts attribute the trend to a boom in exploring the provenance and improving the quality of what Americans eat and drink.
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In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.
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The event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.
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Football has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
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A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.
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The insurance company made a deal with AMC to sponsor the entire sixth season of the series.
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