Hasta La Creative!

To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]

The post Articles on BuiltIn.com Reach People Who Market Technology appeared first on Adpulp.

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has. In an examination of one of the most intense pressures on agencies, Campaign examines the pitch process today. It’s not a pretty picture. […]

Q. How do men in suits fight? A. With lawyers in a court of law. In the legal skirmishes that continue between the National Rifle Association and its former ad agency, Ackerman McQueen, there is much tit for tat. It seems to me  that their differences might be settled the old way—in a duel. But, […]

The post In A Dallas Courtroom, The N.R.A. and Ackerman McQueen Meet Again appeared first on Adpulp.

Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as “freedom gas” as part of their effort to radically expand this industry’s global reach. The double […]

The post The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks. appeared first on Adpulp.

The #MeToo movement has finally come to Beaverton, and not a moment too soon. According to a lengthy report from The New York Times, the “bro” culture at Nike is toxic to women and harmful to their careers. Nike’s own research shows that women occupy nearly half the company’s workforce but just 38 percent of […]

The post The Swoosh Is A Bro’s Brand appeared first on Adpulp.

Can you hate a brand? I’d argue that it’s technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the […]

The post No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands appeared first on Adpulp.

Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]

The post Sears Is On The Wrong Screen appeared first on Adpulp.

In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. Since the dawn of time, clients have needed to muster the confidence to spend money on marketing, and bold ideas from the agency don’t exactly instill confidence, […]

The post Will The Quants’ Conquest of Adland Be Short Lived? appeared first on Adpulp.

I love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […]

The post David Ogilvy Loved Fire-Eaters And Golden Geese appeared first on AdPulp.

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]

The post Better Agency/Client Relationships Rely On Open And Honest Dialogue appeared first on AdPulp.