Hasta La Creative!

The creative part of people today depends on how well they can put together their company name and expound on that. We find unique names that can include out of nowhere names like perhaps Fizz or even Friendster. But with the proper implementation of marketing practices, you will be surprised at the impact that they can have when you talk about making them a household name.

We have seen a lot of them from past years. Names such as Carrier, Sony and Nokia were virtual unknowns back in the days. But thanks to the proper advertising and promotional campaigns, they are big names in the business today.

With that in mind, you can just imagine at how one crazy name can make a difference. Support that and build on it and you may find yourself counting your money before you even blink.

Technorati Tags: fizz, friendster, nokia, promotional, campaigns, business, money, advertising, marketing

A few months back, GoldRush wrote an interesting post on the Saturn “Anthem” spot and the potential that the “Rethink” mantra has on revitalizing a somewhat-lost brand. I’ve been watching the Saturn campaign with hope and anticipation over the past few months, and this morning, was media-blasted with the newest Saturn spot for the Vue, “Rethinking Everything” on broadcast TV.

This is definitely the most prominent presentation of the “Rethinking Everything” approach. It’s certainly an interesting stance, and this particular spot is a bit warmer and less in-your-face than the “Anthem” spot. While it’s nothing incredibly noteworthy in terms of creative, the visuals and the sound track do work well to communicate the feeling of hope and change. But at the moment, it still only seems like a corporate mantra. As Gavin insightfully commented on the Anthem spot,

I hope they also do something about the dealer network and the brand promise that it fails to deliver. Rebranding is not just for the aspirational part of your business — it should filter through all of your touchpoints.

Judging from much of the forum banter on SaturnFans.com, Saturn still has a long way to go before the Rethink mantra is fully implemented – and accepted with open arms. But there’s something about this re-brand that has me pulling for ‘em. We’ll see.

Online games are rampant these days and with the added advertising and promotions, they are bound to land more players for this growing popular game called World of Warcraft.

Any avid gamer who has been following the Warcraft Series are sure to be aware of this game through word of mouth. So with that said, you may ask why invest in television commercials? The fact is, the World of Warcraft is still a business and while they have saturated the market using the Internet, there are still untapped markets out there.

And what better way to market it in style other than with MR. T, a familiar figure in television who has an image like character representation in WOW.

Whoever came up with the idea of putting advertisements on clothing is a genius. Now, if you want a fairly cheap form of getting your point across, simply put it on in the morning. This form of advertising has been especially marketable with the upcoming presidential election. If you’re daring enough, you can show your support for your favorite candidate by wearing it for all to see; and some of the t-shirts are actually kinda’ catchy!

One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.

It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.

“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”

(Source) Brandweek

Advertising is a strategy to get attention and provide colorful information and insights as far as promoting a certain product or service these days. Apparently, one thing that people fail to consider is the age factor. Kids are exposed to the various forms of mediums such as television and print advertising and from these modes alone, they get educated informally.

Advertising can help or hurt a business. A lot lies on how they are carried out and conceptualized. As far as the proper way to use these advertising strategies is concerned, social responsibility has to be added to the fray. You just have to be sensitive to the target market you are carrying out since not all people will analyze them.

On March 10th, Dr. Jean Kilbourne, an internationally recognized author and lecturer, visited the Fort Hays State University campus, describing how the advertising industry serves as a damaging element in the gender socialization process.

Her presentation, “The Naked Truth: Advertising’s Image of Women”, focused on a “toxic environment” created for the “sake of profit.”

(Source) The Edge

As far as photocopying is concerned, you cannot help but think if photocopying machines have a mind of their own in the real world. But if you want to promote the quality and reliability of your product, this Double A paper commercial is one for the books!

Using the famed boom of the movie “The Transformers” as part of its storyline, you just got to hand it to the makers of this video commercial for conceptualization. You just have to know how to maximize advertising opportunities while minimizing costs for talent fees known to be outrageous these days.

Funny Double A Commercial – Photostat Transform To Robot – The most popular videos are here

We are all aware that today, most vices such as alcohol and tobacco need to find other ways to advertise their brand and some have been wise and have actually turned to surrogate advertising to keep their products afloat. Well at least in the case of Indian-run companies.

Surrogate advertising happens when the brand extension is seen as a guise for a product that is almost non-existent in commercial terms.

(Source) MyNews.in

So just when you think it is the end for these vices, a sudden light over the horizon looms for brands with similar ones associated with aggressive advertisers today. But the real question is up to when will this be.

No matter what office building you go to in America, there is a better than average chance that someone will be wearing either a polo or oxford shirt with the Ralph Lauren Polo Logo strategically embossed on the upper left side of the shirt. This logo is intended to signify a superior quality and craftsmanship that the Ralph Lauren company has spent years meticulously cultivating. The donning of “the pony” is supposed to imply that you are a discriminating consumer who has an attention to style and sophistication.

 

Let me tell you the real story from the “normal guy’s” perspective. I probably own twenty of these shirts and I am the most unsophisticated gent this side of Carrot Top. I wear them because I know they will always be the same. This means I do not have to try them on, can order them online, and know they match most of my pants. And I know I am not alone. Guys are all about ease, they care very little about clothes and less about their appearance. I base this on the fact that t-shirts, ball caps, cargo pants and Casual Friday are all male intended. We started with Garanimals early in life and have never veered far from it. As a matter of fact, the pony is an animal. Why do I think Ralph Lauren knew this all along?

Newly launched hair care brand Salon Selectives is scheduled to kick off a national advertising campaign that will surely bolster its brand and service towards the people who put value for their hair.

In these modern times, if you have the budget for aggressive advertising, it is best to plan it and implement it with a bang. Salon Selectives is putting a lot of weight on this advertising campaign and the results are expected to be great for them.

“The new campaign leverages the brand’s original core messages of transformation and customization while modernizing the theme. We have developed a new ad approach for the hair care category, moving away from product demonstrations and impossibly beautiful hair close ups, to connect with women through fantastical action-adventure stories.”

(Source) Business Wire