“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
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March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]
The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.
Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers’ Day is Sunday, March 3rd. Café Grand’ Mère celebrates the occasion with a new campaign called “Thank You, Grandma,” by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation […]
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The struggle for human rights is a daily reality for people with disabilities. Sadly, people with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. The National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […]
The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.
“Small refinements make a big difference.” This is a line from the new Carlsberg commercial. The statement is emblematic. “The Danish mindset and the philosophy of our founder of ‘always pursuing better,’ has driven the brand since its creation in 1847,” says Julian Marsili, Global Brand Director. “Probably the best beer in the world?” You […]
The post The Danish Way: Probably Perfect Pilsners In Sustainable Packaging appeared first on Adpulp.
Celebrity culture…it won’t go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain’t havin’ it. […]
The post Celebs Don’t Drive Kia, The Great Unknowns Do appeared first on Adpulp.
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]
The post Kraft Foods Comes Through In the Clutch appeared first on Adpulp.
When our local, state and federal governments fail, Americans are at risk. Historically, charitable organizations have done the bulk of the work needed to address mounting humanitarian crises. Today, corporations are pitching in, as well. Exhibit One: Microsoft is pledging $500 million to address homelessness and develop affordable housing across the Puget Sound region. Most […]
The post Big Brands Are Now Operating In the Social Services Sector appeared first on Adpulp.
Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]
The post Helping Mister Rogers’ Neighborhood Heal appeared first on Adpulp.
With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. “We are not an island” celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and […]
The post Anti-Brexit Advertising: Together We Thrive appeared first on Adpulp.
Prepare yourself for this staggering statistic: 300,000 pounds of plastic ends up in the ocean every nine minutes. To bring awareness to the issue of ocean plastic pollution, Hub Strategy & Communication and the Monterey Bay Aquarium unveiled a life-sized plastic blue whale art installation on Crissy Field in the Presidio. The 82-foot-long blue whale […]
The post People, We Have A Whale of a Trash Problem appeared first on Adpulp.
Some men don’t know when they’re being sexual predators and that’s a large problem for women. For instance, 86% of Brazilian women have been harassed in nightclubs. Yet, men in Brazil have a hard time recognizing much less owning and correcting the problem. To showcase the problem and to help educate unconscious males, Ogilvy Brazil […]
The post Are You A Man, Or A Little Groper Boy? appeared first on Adpulp.
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]
The post Who Do You See When You See A Person Living on the Street? appeared first on Adpulp.
100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]
The post Digital Media Installation in Péronne, France Reveals the Brutal Truth of War appeared first on Adpulp.
There are more than 20,000 phone calls placed to domestic violence hotlines nationwide every day. The need couldn’t be any greater—20 people per minute are physically abused by an intimate partner in the United States. This equates to more than 10 million women and men in one calendar year. Clearly, people need help, but reaching […]
The post Don’t Question Yourself, He Did Mean To Hurt You appeared first on Adpulp.
Hate crime. “It’s not just offensive. It’s an offence.” The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on […]
The post When Activated, Hate Becomes Crime appeared first on Adpulp.
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number […]
The post Frost Bank Believes in the Power of Optimism To Change Lives appeared first on Adpulp.
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]
The post SodaStream Imagines A Plastic-Free Ocean appeared first on Adpulp.
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for […]
The post Is It An Experiential Ad for Sustainability, A Summer Home, Or Both? appeared first on Adpulp.
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]
The post Discover the Unsearchable In A National Forest or Grassland appeared first on Adpulp.
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