VMLY&R is launching its Inclusion Experience Practice, another WPP-owned business with ambitions to positively impact minority representation and support within the advertising industry. The creative agency revealed that it is already working with 20 of its clients through the practice, which will be led by chief integration officer Myron King. The practice will work with…
London, the U.K.’s capital and its largest metropolis, is rolling out its biggest-ever tourism campaign to kick-start the economy, revitalize nightlife, promote retail and highlight hospitality and culture with an advertising campaign planned to run beginning next month. Mayor Sadiq Khan who won a second term in office on May 10, said the “Let’s Do…
To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing. Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S….
In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.” Between 1978 and 1985, the French carmaker ran a professional cycling team, which a new TV campaign from Publicis Conseil evokes as…
Despite a tumultuous year, publishers’ digital advertising revenues fared surprisingly well in 2020, according to a new study from Boostr. The survey, which analyzed the financial data of 54 primarily digital U.S.-based media companies and collected insights from 200 industry executives, found that the majority of publishers experienced overall growth in their advertising revenue by…
With workflows changing faster than at any other period of time, business talent marketplace Upwork has released a global campaign to reflect that business evolution, targeting CEOs to freelancers and promoting its rebrand in the process. Upwork works across the spectrum from one-person start-up businesses to Fortune 100 companies, connecting them to potential talent. The…
Wieden+Kennedy’s Neil Christie is to leave the agency after 17 years working across the business. Christie leaves the agency having joined as managing director in 2004 after spells at Yellowhammer, BBH and TBWA. Famous campaigns such as “Dancing Pony”, “Run London” from Nike and Arla Cravendale’s “Cats with Thumbs” were produced during his tenure. In…
British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline’s fleet and staff were grounded due to the pandemic. “You make us Fly” is BA’S first ad since it celebrated its centenary in 2019 and was produced by WPP’s dedicated Team…
As reliance is being placed on broadband at home more than ever before, the U.K.’s largest telecoms supplier BT will release a campaign to promote its first “unbreakable” hybrid Wi-Fi offer, supported by mobile network EE. The 60-second “Broadband Rage” ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool…
With successful campaigns featuring Sylvester Stallone, Robert DeNiro and the Muppets under its belt, British family baker Warburtons has enlisted Oscar winner George Clooney to front its latest ad. Clooney is the latest Hollywood heavyweight to try and pitch an idea to the bakery’s chairman, Jonathan Warburton. But the executive refuses to be disturbed during…
Kraft Heinz has named Dentsu McGarryBowen as the agency to handle the advertising of its British household classic Heinz Beanz brand. The appointment will see the agency both brand build and grow the range through the “Beanz Liberation” initiative in the U.K., beginning in September. “They have the same passion and love for our Beanz…
To promote the new weekly family menu “The Wednesdeal” in France, Burger King created a series of ads–one for each day of the week–to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It’s in conjunction…
As international travel slowly becomes reality again, Switzerland’s tourist board released a short film featuring double Oscar winner Robert DeNiro and Tennis legend Roger Federer to persuade lockdown-weary travelers to rediscover the picturesque Alpine country in the middle of Europe. Created by Swiss agency Wirz BBDO and directed by Martin Werner in both the Swiss…
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come. Attempting to predict events beyond three months in advance might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession–and seem to agree on…
Stationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter. The first spot, titled “Pass It,” was created by Doner CX, and will run across TV, music streamers, social media and digital content hubs starting May 4. It…
S4 Capital announced it will merge with Brazilian digital performance agency Raccoon Group and reported like-for-like revenue growth of 35% to $169.3 million in the first quarter, while gross profit rose 33% to $144.4 million. The merger will see MightyHive, the London-based group’s digital media business, link up with Raccoon to expand its data and…
For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.” A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated…
On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions. But what if they could offer benefits that were a bit more practical? In Geico’s campaign launched this summer, expanded…
Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has […]
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There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]
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