Travelers Trust the CDC Over Brands When It Comes to Safety

When it comes to their safety and well-being, travelers are more willing to listen to a government agency than the private sector. Surveying just over 1,000 people, PwC found that just 10% of travelers trust private companies when it comes to whether they can travel safely, while 59% rely on information from the Centers for…

The Pandemic Is Ongoing, but Brands Are Encouraging Travel Again

How many Americans would travel to Las Vegas in the middle of a pandemic if their flight was paid for? Evidently, at least 2,000. With social distancing still the recommended course of action in the U.S., travel remains at a low. While some airlines have noted a small uptick in travel, Memorial Day traffic was…

Hyundai and Tastemade Are Producing a Digital Series About Road Trips

Thirty-five million Americans have never left the state in which they were born–and as the Covid-19 pandemic continues to suppress travel across the country, that number likely won’t drop in the near future. But in a show of aspirational advertising, Hyundai is helping some of those 35 million Americans cross their state lines in a…

This UV-Sensitive Ad Reveals Florida’s Natural Adventures When Exposed to the Sun

The thought of traveling anywhere outside of the safe perimeter of your own backyard may seem daunting–maybe even impossible–in the midst of a pandemic, but Visit Florida and Outside Magazine are hoping to stir up wanderlust for a time when vacationing in prehistoric caverns and rare coral reefs is feasible again. To unveil the Sunshine…

How Resorts and Hotels Are Preparing for Summer Travel

Roughly two hours west of Denver, Devil’s Thumb Ranch in Tabernash, Colo., offers all the typical amenities of your average dude ranch: archery, horseback riding, even a zipline. But that’s not what Devil’s Thumb is advertising. Instead, in the age of Covid-19, it’s promoting the quality of its mountain air. “Mind, body, spirit and morale…

Famously Happy Finland Is Revealing Its Secrets to the World

Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up. In a new campaign, the famously happy Nordic nation is sharing its secrets with the world, all while reminding travelers that when the world is safer, Finland has the room to roam. Titled “Rent…

United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative

After telling investors that the worst of travel’s Covid-19 woes may be over, airlines are continuing to formalize their new cleaning initiatives to earn traveler confidence. This morning, United Airlines announced a new sanitization and cleaning initiative called United CleanPlus that will include a partnership with the cleaning products company Clorox. United’s program is similar…

As States Start to Reopen, Travelers Still Feel Safest in Their Cars

When Americans are willing to travel again, whether the specter of Covid-19 is lingering or not, they’ll be doing it by car, and not traveling nearly as far as they used to. That’s according to an ongoing survey taken by the U.S. Travel Association, which has taken a biweekly survey among 1,200 U.S. residents who…

Vrbo Added to Expedia Group’s Advertising Platform

After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. The home rental brand, purchased by Expedia Group in 2015, will begin to slowly introduce advertising on its homepage and across the broader site. Previously, Vrbo was using its own media team, but everything will now be…

With Travel on Pause, Airbnb Looks to Long-Term Stays

For a brand that started out renting air mattresses, Airbnb’s business has grown substantially. It’s best known for its accommodation listings, ranging from an apartment in Downtown Brooklyn to Barbie’s Malibu Dream House. In recent years, it’s also developed an experiences business, which sends travelers on activities like accompanying cattle herders in Kenya or stargazing…

Hilton and Marriott See Profit in Q1, but Coronavirus’ Impact Was Already Clear

Despite managing to eke out a small profit in the first quarter, executives at two of the largest U.S. hotel brands are warning investors about the brutal damage to their financials to come. “We do not think our first-quarter results provide clear insight into the current environment,” said Chris Nassetta, president and CEO of Hilton….

Carnival Plans August Return—4 Days After Congress Initiated Investigations Into the Company

Carnival, the world’s largest cruise line, announced that it would begin to “phase in” its service in North America beginning in August, only a week after the Center for Disease Control’s (CDC) no sail order lifts for the industry. On Aug. 1, eight of Carnival’s 26 ship fleet will begin sailing out of its ports…

If You Won’t Ride Amtrak’s Trains, How About Drawing Them?

These are, to put it mildly, brutal times for the nation’s transportation sector. With airline passenger traffic down by 95%, even Berkshire Hathaway dumped its $6 billion stake in four carriers over the weekend. Car rental companies have taken less of a hit, but business is still off between 50% and 75%, with Hertz rumored…

Some Airlines Are Giving up the Middle Seat. Not Frontier

Most major U.S. airlines, including Delta, Alaska and American, are giving passengers the option to practice social distancing 30,000 feet in the air by making the decision to no longer sell the middle seat on their flights. Budget carrier Frontier Airlines, however, is taking a different approach: If customers don’t want anyone in the middle…

The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from…

Preston Kelly Begins Purple Reign as AOR for Prince’s Paisley Park

Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of…

This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine

With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations. A new campaign from Cabify Argentina and Havas’ Buenos Aires-based Hoy agency asks viewers to imagine their first trip to visit a friend or loved one after lockdown measures eventually lift….

Hilton, Marriott and Airbnb Roll Out New Cleaning Initiatives to Reassure Consumers

Right now, nearly eight in 10 hotel rooms sit empty across the U.S. But when travel resumes, America’s top hospitality brands, including Hilton, Marriott and Airbnb, are making sure consumers know that rooms will be cleaner than ever. Today, Hilton announced a partnership with Reckitt Benckiser, manufacturer of the in-demand disinfectant Lysol, for a new…

Coronavirus Will Be ‘9 Times Worse Than 9/11’ for Travel Industry

The impact of Covid-19 will on the travel industry will be “nine times worse than 9/11,” the U.S. Travel Association said today. The trade organization commissioned a report detailing the expected economic damage caused by the infectious disease. The travel sector is bracing for a drop of $519 billion in domestic travel spending, a loss…

Puerto Rico Reassures Travelers That ‘Soon Enough, It’ll Be Time for Paradise’

The roll of a rising surf; a waterfall crashing on wet stone; a symphony of tropical bird calls. What was once the soundtrack to a tropical vacation is now a welcome relief in your social media feeds to the sounds inside the four walls you’re all too familiar with as the national shutdown carries on….