May
27
How advertisers can change outdated motherhood narratives
Posted in: UncategorizedWhile images of motherhood have evolved beyond most stereotypes, advertisers still have a long way to go to present a fuller, more authentic picture.
May
27
Ellen DeGeneres, a Signature Star of the Obama Era, Says Goodbye
Posted in: UncategorizedThe host had apologized after reports of misconduct at the “Ellen” workplace, but it wasn’t enough to undo a ratings crash. She makes her exit from daytime TV after a 19-year run.
May
27
Brands Need To Look Beyond Social To Engage With All Humans
Posted in: UncategorizedIt’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make. We cannot agree entirely….
May
27
How BuzzFeed Found Success in Livestream Shopping
Posted in: UncategorizedIn today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…
May
27
The Future of Content Is Personalized
Posted in: UncategorizedPersonalization is the future of content as consumers look for ideas and entertainment beyond “traditional” social feeds on surfaces that are both tailored to their interests and privacy. To remain competitive, brands will not only need to diversify their media mix across platforms, they’ll need to deliver more snackable, visually compelling stories that “click” with…
May
27
Agency news you need to know this week
Posted in: UncategorizedJCPenney and Crunch hire agencies, DNA wants employees to come out of the closet at work and more.
May
27
Candy and snack trends to watch—including 'new-stalgia'
Posted in: UncategorizedA new take on nostalgia was among the hot trends on display at the nation’s largest candy show, along with s’mores, split flavors and new textures.
May
27
Marketing Morsels: Stranger Things Dog Toys, Steak-umm Bed Sheets and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Steak-umm creates a different kind of sheet Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign…
May
27
Growing Your Brand Community Is One Thing. Serving It Is Everything
Posted in: UncategorizedCommunity engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is a sign that you offer something so valuable, people are willing to invest one of their most important currencies: time. These days, having a large user base or low cost per acquisition dominates conversations around…
May
27
How Influencers Hype Crypto, Without Disclosing Their Financial Ties
Posted in: UncategorizedLogan Paul, Paul Pierce and other celebrities have promoted risky and obscure digital currencies, sometimes failing to mention their conflicts of interest.
May
27
Marketing winners and losers of the week
Posted in: Uncategorized“Price is Right” cashes in on a nationwide tour and Seventh Generation gets purpose plaudits—plus why it was a bad week for Walmart, State Farm, Jif and Klarna.
May
27
Spotify in Grand Theft Auto
Posted in: UncategorizedCampaign Title:
Grand Theft Audio
Descriptive Paragraph:
During the pandemic, people are no longer commuting to work, and instead they have taken their driving to Grand Theft Audio – hitting 140million copies sold in 2020. However our research shows players are already fed up with the in-game radio. So what if Spotify could bring Your Daily Drive, a playlist composed of tailored podcasts, news, and music into the game? Introducing Grand Theft Audio.
Now, players can switch on Your Daily-Drive whenever they hop in a virtual car. To get more users to turn on Spotify while driving their actual car, we’ll combine real driving data with GTA data to create a monthly wrapped featuring achievement badges that participants can share on social media. Grand Theft Audio has the ability to reach millions of drivers, whether it’s in their GTA Dinka or their Honda.
Credit:
Art Director – Din Terpuni
Art Director – Yuliya Kosheeva
Experience Designer – Margaret Panoti
Copywriter – Ethan Sims
May
27
Meta Rolls Out Facebook Graph API v14.0, Marketing API v14.0
Posted in: UncategorizedMeta shared details on the changes that are being implemented with its introduction of Facebook Graph API v14.0 and Marketing API v14.0. New questions will be added to the Data Protection Assessment then-Facebook began rolling out last July for application developers with apps that access advanced permissions via its platform. Meta is introducing a new…
May
27
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Posted in: UncategorizedWhat is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
May
27
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Posted in: UncategorizedWhat is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
May
26
TikTok’s Amber Heard Hate Machine
Posted in: UncategorizedTelevision turned the celebrity trial into a 24-hour tabloid spectacle. Social media made it into a sport.
May
26
Jurassic World’s Sustainable Merchandise Takes Movie Souvenirs to the Next Level
Posted in: UncategorizedHistorically speaking, themed merchandise has not been good to the planet. Whether it’s all the champions-themed merch produced for the team that doesn’t win the Super Bowl, the constant churn of fast fashion or any of the other items that capitalism’s endless hunger for stuff has thrust into our homes, it all ends up somewhere–usually…
May
26
Google’s Privacy Sandbox Origin Trials Are Officially in the Experimental Stage
Posted in: UncategorizedThis week, Google’s new vision for privacy and the economics of the Internet reached a milestone toward becoming a reality. Two months into the origin trials for Privacy Sandbox, 50% of the beta population, or developers who agreed to be early testers of Chrome’s new privacy software, are now eligible to test products like Topics,…
May
26
Miller Lite Celebrates the Legacy of LGBTQ+ Bars With ‘Beers & Queer History’ Guidebook
Posted in: UncategorizedAs brands and consumers begin to celebrate Pride Month, it is important to remember to move beyond “rainbow washing “–the act of using Pride-themed versions of their products and marketing without substantially engaging queer communities–and instead attend to the everyday moments of the LGBTQ+ experience and history. In an effort to shine a light on…
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