Hasta La Creative!

Latest win for anti-gun violence campaign resonates in wake of Texas school shooting.

As one of the most defining brands of the last decade, Glossier has built a new kind of people-first, digital-centric beauty experience. With a passionate global community that is just as eager to visit a Glossier store, as they are to sport one of the brand’s pink hoodies, Glossier creates experiences that invite participation and…

After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business. Little is responsible for the Newark, New Jersey-based company’s marketing strategy across its insurance and retirement businesses. His hiring comes amid recession fears, inflation concerns and…

Amid an industrywide downturn, venture investors are preaching austerity and halting new deals, particularly for companies that have spent aggressively on growth.

When creative agency Johannes Leonardo took over the creative ad reins for Volkswagen in the U.S. in 2019, the automaker was a brand in crisis. The agency had to adopt a fairly serious tone to deal with the fallout from VW’s emissions scandal, and the efforts worked, shifting the public image of the company to…

Meta and Apple continued their lengthy scrap over the latter’s implementation of App Tracking Transparency in its iOS operating system, and the battlefield for this latest skirmish was a request for comments by the National Telecommunications and Information Administration. ATT debuted with Apple’s release of iOS 14.5 in April 2021, and social platforms including Facebook’s…

One day in 2002–or thereabouts–a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He’d come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it’s also…

The purpose of two-factor authentication is to add another layer of safety for users of platforms, but for five-plus years, Twitter used the phone numbers that people provided for ad-targeting purposes, and now it will have to pay up. The Federal Trade Commission and the Department of Justice ordered Twitter to pay a $150 million…

Part marketer, part writer, part athlete, all heart. Erin Bailey leads the community team at Hydrow-the immersive at-home rowing company that has raised money from the likes of Lizzo and Justin Timberlake-while moonlighting as a writer tackling something many of us talk about but rarely do: journaling. Her role is anchored in personal experience, ensuring…

Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year’s upfronts, the emphasis shifted from the industry’s typical cavalcade…