(TrendHunter.com) The ‘Vame’ House in South Africa designed by Stefan Antoni Olmesdahl Truen Architects is meant as a vacation home for a couple living in New York. Since both individuals are involved in…
Executive creative director Christian Haas has announced that he is leaving Goodby, Silverstein & Partners, AdAge reports. Haas does not have plans for his next full-time gig following his departure, although he is “advising a few startup clients and planning to freelance,” while the agency currently “is in discussions about the best leadership scenario for N.Y. going forward.” Comcast/Xfinity, which had been handled by both the agency’s New York and San Francisco offices, will will be run by San Francisco-based executive creative directors Adam Reeves and Nick Klinkert.
“I want to go somewhere I feel both excited and terrified — the feelings I had when I first joined Goodby,” Haas said. “I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.”
Haas arrived at Goody, Silverstein & Partners back in 2006, following over seven years at Organic. He was named a founding partner of the agency’s New York office in January, 2013, where he launched campaigns for the likes of YouTube, Google, Comcast and PledgeMusic. During his time with the agency, Haas was instrumental in making the Omnicom-owned shop a digital powerhouse while leading work for brands such as Sprint, HP, EBay, GE, and Got Milk. In 2010, Creativity named Haas one of its Creativity 50. Read on for Rich Silverstein and Jeff Goodby‘s memo to agency staff following the break. continued…
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The Wall Street Journal joined other print-based publishers Time Inc. and Conde Nast this week in introducing a new digital video hub at its NewFront presentation. The Journal’s product, called Signal, is a “digital video magazine” that will curate videos from Journal news staff as well as filmmakers, the company told a room of media buyers Friday.
Conde Nast, the publisher of Vogue and Vanity Fair, recently showed off a similar platform, The Scene, which will curate top video from its magazine brands as well as partners like BuzzFeed and ABC News. And Time Inc. plans to roll out The Daily Cut for its video.
But Signal differs from the other platforms because it adopts the “delicious aspects” of a magazine, according to Mike Miller, deputy managing editor at the Journal. Short videos will exist in the front of the “magazine,” he explained, with longer videos appearing as features.
When it comes to PSAs about controlling the pet population, most of us have come to expect well-intentioned lectures from the likes of Bob Barker.
Enter Scooter, the neutered cat, ironic love child of Barney Miller and Shaft. He's the coolest cat on the block, ya jive turkey, with "hip spectacles, no testicles." What this pimp-ass cat lacks in testicular payload, he makes up for in spunk.
This spot from givethemten.org and agency Northlich/Cincinnati aims to educate humans about the cat population with directions to spay and neuter clinics, adoption information and a kitty cam.
As their website states, "The cat is America’s favorite pet. At 73 million vs. 68 million, house cats outnumber pet dogs. Yet an additional 70 million cats are without a home due to overpopulation and lack of spay/neuter. Most of those 70 million will never find a home."
Who's your daddy? It's certainly not Scooter, even though this tomcat is definitely getting busy with all the particularly gussied-up female felines.
CREDITS
Client: GiveThemTen.org
Spot Title: "Scooter" (:30)
First Airdate: April 28, 2014
Agency: Northlich/Cincinnati
Producer: Diane Frederick
Creative Director: Kerry Broderick
Art Director: Laura Gels
Copywriter: Terry Dillon
Production Company: Superlounge
Director: Jordan Brady
Director of Photography: Wyatt Troll
Executive Producer: Dave Farrell
Postproduction: Red Echo Post
Music: Circa Music
“Epic Split,” Volvo Trucks’ online film starring action hero Jean-Claude Van Damme performing a perfect split atop two backwards-moving Volvo Trucks, earned the “Best in Show” prize at the New York Festivals International Advertising Awards, held last night at the New York Public Library Stephen A. Schwarzman Building.
Other notable winners included BBDO, which took 2014 Network of the Year and Bacon CPH Denmark, which won Production Company of the Year.
This year’s competition saw entries from 67 countries. A 30-person executive jury comprising chief creative officers from around the world selected the winners after five rounds of judging from a shortlist determined by the 460-member Grand Jury. Ad Age and Crain Communications President and Editor-in-Chief Rance Crain also served as executive jury moderator.
Ant Farm and Activision have released the official reveal trailer for Call of Duty: Advanced Warfare, the upcoming title in the best-selling series, featuring the voice (and digital likeness) of Kevin Spacey.
Audio from the spot was leaked several days ago, which some hypothesized was from a House of Cards viral campaign. With the audio already making the rounds, Activision posted the reveal trailer late last night, Adweek reports. The 2:46 trailer features Spacey’s character pontificating about the futility of attempting to spread democracy. What people really want, he insists, is someone to protect them and give them boundaries. You know, someone like him. The spot ends with the “Power Change Everything” tagline, and November 4th release date.
Advanced Warfare is a bit of a departure for the Call of Duty series, with the story centering around an ill-intentioned private military corporation. As a tie-in, 72andSunny and Activision teamed up with Vice to produce a chilling short documentary on the rise of private military contractors and whether the events of Call of Duty: Advanced Warfare could actually happen. It makes for a few minutes of interesting (and pretty damn scary) viewing, and one of the more intriguing pieces of branded content we’ve seen. We’ve included it after the jump, along with limited credits for the reveal trailer.
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Será que a Seleção Brasileira vai mesmo vencer a Copa do Mundo 2014, jogando em casa? Quem adora ou nem se importa com Cristiano Ronaldo? Será que alguém pode parar Messi? Afinal, qual time vai se consagrar campeão este ano? São tantas as perguntas, opiniões e palpites que o assunto está na boca do povo, como bem retrata a ESPN em seu novo filme.
Criado pela Wieden + Kennedy de Nova York, o comercial mostra fãs apaixonados – e outros nem tanto – discutindo o que vem por aí na Copa do Mundo, mostrando a força que o tema ganha a cada quatro anos.
A campanha também contará com uma série de pôsteres assinada pelo designer brasileiro Cristiano Siqueira, retratando cada uma das 32 seleções participantes, e os primeiros já foram divulgados.
Post originalmente publicado no Brainstorm #9
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Monster est une série de « chevaux » à bascule créée par Constantin Bolimond. Ces créations généralement réalisées pour les enfants prennent une toute autre tournure grâce au designer qui transforme cet objet culte en forme de monstre. Ce projet est consacré à l’enfant qui sommeil dans l’adulte.
We didn’t realize that trees make their own beats until we saw this latest entry in your springtime awards show submission lineup via Y&R.
As with like-minded work from DDB, et al, the spot brings attention to a non-profit addressing a social/environmental problem–in this case, the destruction of Lebanon’s cedar forests by (we assume) the local foresting industry.
Turns out these trees create a sort of internal “rhythm” of their own. The “Save the Music” org, which has absolutely nothing to do with anyone named Britney, recruited a popular area DJ to turn these ambient soundwaves into something that might just get the kids to dance.
Even if you don’t like European house music, the production process is compelling–as is the contrast between epic landscapes and insular club shots.
No credits to post at this moment.
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(TrendHunter.com) Everyday objects are turned into entertaining works of art in the conceptual work of Domenic Bahmann, an art director, illustrator and photographer based in Melbourne, Australia. While some people…
O ano de 2014 pertence a LEGO, que tem mandando muito bem tanto em seus comerciais quanto no mundo do cinema, com o lançamento de LEGO – O Filme. Mas 2014 também é o ano dos Simpsons, animação que conseguiu o que muitas outras séries em live action nunca conseguiram: chegar à 25ª temporada. Então, por que não juntar estes dois ícones do entretenimento em um episódio especial?
A resposta veio em forma de Brick Like Me, que vai ao ar nos Estados Unidos neste domingo. A julgar pelo trailer, o episódio tem uma pegada Matrix, misturando realidades paralelas – aquela tradicional que já conhecemos e a feita de peças de LEGO. Parece que vem um belo episódio por aí!
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(TrendHunter.com) Mariko Tsujimoto has put together books that features pop-up furniture resembling origami pieces. The artwork was done for the Kokuyo Design Award Competition, so Tsujimoto wanted to explore the way…
Wieden + Kennedy New York’s latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading into the “Every Four Years” tagline.
The new 30-second spot, called “Global Issues,” follows a linear conversation between soccer fans from diverse backgrounds. “Global Issues” stars real soccer enthusiasts — including a German butcher, an Italian barber, and a cab driver from the Ivory Coast, who support a vast array of teams, but all reside in the U.S. It’s a clever direction, executed well thanks largely to the precision editing, from editorial company Final Cut, necessary to pull off such an approach, and illustrates the excitement leading up to the World Cup well.
Wieden + Kennedy New York also debuted eight of its 32 original World Cup posters for ESPN, designed by Brazilian artist and graphic designer Cristiano Siqueira. Each features a likeness of key players and stories from the featured country competing in the 2014 FIFA World Cup. Stick around after the jump for a look at several of these posters, as well as campaign credits. continued…
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If World Cup fever is getting to you, well, you're not alone.
This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again."
The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate.
I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot.
ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.
Em novo comercial para a Copa do Mundo, para os mercados de Brasil, Estados Unidos, México e Costa Rica, Gatorade mostra a união de trabalho árduo com magia.
Messi, Sérgio Ramos, David Luiz e Donovan treinam e jogam ao som de “Bibbidi-Bobbidi-Boo”, a canção da fada do clássico da Disney, “Cinderela”.
Criação da Lew’Lara/TBWA.
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Goodby, Silverstein & Partners Executive Creative Director-Partner Christian Haas said today that he is leaving the agency to pursue not-yet-determined ventures.
The agency is in discussions about the best leadership scenario for N.Y. going forward. Its biggest account, Comcast/Xfinity, which had been led out of both N.Y. and S.F. will be steered under S.F.-based executive creative directors Adam Reeves and Nick Klinkert.
Mr. Haas joined the Omnicom shop in 1996, following a seven-year stint at Organic, where he served as group creative director at the agency’s San Francisco office after a role as VP-managing director in its Sao Paulo office.
The inventive chefs over at PornBurger have created another masterpiece: the Kaleesi, a slightly misspelled homage to Game of Thrones dragon mother Daenerys Targaryen.
Known as Khaleesi to her Dothraki followers in the HBO series based on George R.R. Martin's A Song of Ice and Fire novels, Daenerys famously had to eat an entire raw horse heart without vomiting, which might explain why the patty on this culinary beast is made from dinosaur kale formed into a patty and rubbed in the Ethiopian spice mix berbere.
Other ingredients include shiitake mushroom "bacon," beet gratin, Red Dragon cheese, heirloom tomato and sumac aioli. It may not have any meat, but now I'm hungry enough to eat a horse. Uh, hold the heart, though.
Via Design Taxi.
Well, the time has come and with this, we’ll put the ADC coverage to bed for a while. Yes, the fifth and final installment of the ADC’s video series highlighting the happenings from last year’s first-ever Portfolio Night All-Stars event. Perhaps you saw episode 4 featuring AKQA CCO Rei Inamoto yesterday and now, the finale takes us to the presentation portion where the six all-star teams actually pitch for Ford representatives. The peculiar thing about this clip is you really don’t see/hear any of the actual pitches being made (we assume because Ford wants to keep things close to the hip). Well, at least this entire series still has a quick runtime than one actual episode of AMC’s The Pitch. FYI, the winner’s announced just past the 5:00 mark. You can check out the full series here, and in case you were wondering, this year’s PN event takes place May 21.
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Dean Evans, who pushed Subaru of America into the world of digital marketing while its U.S. sales soared, has left after fewer than three years at the automaker.
Mr. Evans will pursue “other opportunities,” the automaker said in a statement today. Alan Bethke, VP-marketing, will serve as interim head of the department “until the company announces its longer-term strategy to replace Evans.”
Mr. Evans, 45, joined Subaru in September 2011 and has been senior VP-chief marketing officer. He had made his mark in the industry as chief marketing officer at Dealer.com and was also e-business director for Jaguar, Land Rover and Aston Martin when they were part of Ford Motor Co.
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