L’artiste espagnol Maximo Riera a imaginé une série de chaises miniatures imprimées en 3D à l’image de divers animaux. Des représentations très réussis utilisant la forme de l’éléphant, du rhinocéros ou encore du scarabée qui peuvent être achetées à la boutique de l’iO Art Gallery. Plus de détails dans la suite.
Milan-based agency DUDE has launched a new worldwide campaign for Diadora called “The City is What We Make of it.”
A follow up to last year’s “Free to be Me,” shot in New York, DUDE’s latest finds the agency heading to L.A. for an homage to city sports. “Wake up early, look at it: this is our place” the spot begins, before following a group of young people making the city their playground. The 75 second spot is well shot, with intriguing footage of skateboarding, street bowling, rooftop golf and other wholesome urban activities, but the strained copy and smug voiceover have a tendency to undercut the spot’s potential. “Some ride in the gym, we gym on the ride” is an actual line (in reference to bicycle basketball) spoken in said voiceover.
While “The City is What We Make of it” is a clear follow up to last year’s campaign, retaining the “Free to be Me” tagline and spotlighting L.A. the way that campaign did New York, it also feels like a slight departure in certain areas. The new spot has a different tone than the more wistful “Free to be Me,” as well as some more energetic pacing. We’ve included that spot for reference after the jump, along with credits for “The City is What We Make of it.” continued…
New Career Opportunities Daily: The best jobs in media.
President Barack Obama’s post-campaign operation, Organizing for America, will give Democrats the keys to his coveted data hot rod later today during a speech to the Democratic National Committee.
Campaign watchers have taken for granted the trickle down effect the Obama campaign’s expertise might have on other Democratic camps. The news today has digital consultants and campaign staff on the left giddy at the prospect of Obama technology-enhanced grassroots prowess helping their candidates battle big money from the right during this year’s midterm elections.
“Leveraging the President’s grassroots network that made him the first person since President Eisenhower to get 51 percent of the vote twice — all of the data and technology will be available to 2014 candidates,” reported Politico in a preview of Mr. Obama’s prepared remarks to the DNC. “Turnout — midterms are about getting the base out and no one is better at that than President Obama.”
Drinkwise Australia is out with a decidedly elegant approach to convincing young people to stay classy and drink properly. Two animated videos are narrated by a very proper Englishman who makes even the words “fuck-eyed” and “shit-faced” sound Shakespearean.
Droga5 New York is saying “no comment” on the matter (which usually translates into anything but “no” at this point), but sources on the Spy line tell us that agency has joined the pitch for TripAdvisor, the 14-year-old travel directory/review/booking brand that launched yet another creative agency search at the beginning of this month. According to earlier reports, TA launched the review after partnering for less than a year on offline creative work with The Fantastical, a Boston-based shop formed by a a pair of Mullen alums. Along with Fantastical, TripAdvisor has also worked with Hill Holliday and Weber Shandwick on media and PR efforts, respectively, though it appears that neither agency is affected by this latest review. From what Adweek initially reported, other agencies allegedly in the TA review mix include Goodby and Leo Burnett NY. We’re checking with all and will keep you posted.
While we’re on the Droga5 tip, we’ve received from clarification from those in the know that unlike what we’ve been hearing today, there have been no formal layoffs in the NY office, just a few reductions that were performance-related.
New Career Opportunities Daily: The best jobs in media.
If only someone would get Godzilla a Snickers, so much urban destruction could be averted.
A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May. When he's not wreaking havoc on entire cities, Godzilla is in fact a monster ladies' man, Ping-Pong player and water skier—a consummate bro.
BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversize action figure, more like Bobcat Goldthwait's tiny-town-wrecking incarnation in One Crazy Summer than Hollywood's city-stomping terror lizard.
I suppose we should be glad the "real" Godzilla isn't such a good guy with a sweet tooth for nougat. If he were really that easy to calm down, it wouldn't make for much of a movie.
Credits below.
CREDITS
Client: Snickers, Mars
Spot: "Godzilla"
Agency: BBDO, New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Director, Copywriter: Alex Taylor
Creative Directyor, Art Director: Jason Stefanik
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Andrejz Sekula
Music House: South/AKM
Editing House: Mackenzie Cutler
Editor: Ian Mackenzie
Visual Effects House: MPC
Visual Effects Producer: Camila De Biaggi
Visual Effects Supervisor: Alex Lovejoy
Mix: Heard City
Mixer: Keith Raynaud
Telecine: Company 3
Colorist: Tim Masick
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A young art director by the name of Manuel Caminero , who’s also toiled in the creative underbelly of DFCB NY and SF-based Cutwater, has started a campaign on Tinder in an attempt to land a junior level gig in Sydney.
We’re not sure we’ve seen Tinder used to find a job before, although Google has worked for folks in the past. Caminero hopes to prove his portfolio has merit by gaining 100 positive reviews on the page, which he hopes will then impress prospective employers. You can check out Caminero’s portfolio here, and, if you like his work, leave a positive review. We understand finding work isn’t easy, but maybe Caminero’s unusual approach can help him stand apart from the pack. We wish him the best of luck.
New Career Opportunities Daily: The best jobs in media.
Last year, JWT launched a pop up ad agency at SXSW called Walter. It’s aim was to meet with 25 startups with the goal of working with a few of them. This year, JWT Atlanta will launch an experiential marketing effort called Pennzoil Presents Mario Karting Reimagined which aims to pimp Mario 8. All SXSW Gaming and Interactive attendees will be able to race their friends on a custom-built track.
Set outside the Palmer Events Center, the custom-built track with a Mario Kart-world feel will be open and free to SXSW Interactive & Gaming attendees. The live racing will use RFID technology to communicate between the track and the karts to provide the driver and the audience with an interactive, real-life Mario Kart experience.
The races will be simulcast from the driver’s point-of-view to screens throughout the activation and the Austin Convention Center. The kart’s performance is controlled by RFID technology as drivers interact with icons on the course. These real-life power-ups will either boost speed or slow the kart down in real-time. The goal is to collect all five icons in order to receive complete protection.
It’s all to promote Pennzoil’s Platinum oil, a first of its kind synthetic oil made from natural gas.
The track will be open Friday, March 7th, 12PM – 6PM, Saturday, March 8th, 12PM – 6P and Sunday, March 9th, 12PM – 6PM
Last year, JWT launched a pop up ad agency at SXSW called Walter. It’s aim was to meet with 25 startups with the goal of working with a few of them. This year, JWT Atlanta will launch an experiential marketing effort called Penzoil Presents Mario Karting Reimagined which aims to pimp Mario 8. All SXSW Gaming and Interactive attendees will be able to race their friends on a custom-built track.
Set outside the Palmer Events Center, the custom-built track with a Mario Kart-world feel will be open and free to SXSW Interactive & Gaming attendees. The live racing will use RFID technology to communicate between the track and the karts to provide the driver and the audience with an interactive, real-life Mario Kart experience.
The races will be simulcast from the driver’s point-of-view to screens throughout the activation and the Austin Convention Center. The kart’s performance is controlled by RFID technology as drivers interact with icons on the course. These real-life power-ups will either boost speed or slow the kart down in real-time. The goal is to collect all five icons in order to receive complete protection.
It’s all to promote Penzoil’s Platinum oil, a first of its kind synthetic oil made from natural gas.
The track will be open Friday, March 7th, 12PM – 6PM, Saturday, March 8th, 12PM – 6P and Sunday, March 9th, 12PM – 6PM
L’artiste Ivan Navarro nous fait découvrir son œuvre comprenant 3 réservoirs d’eau en bois dans le parc de New York, sur pilotis et élevés à une hauteur juste au-dessus des têtes des visiteurs. Les visiteurs sont invités a regarder à l’intérieur des tours, pour découvrir les néons et les représentations.
Leveraged Sell-Out, a blog that parodied the musings of young Wall Street bankers, is back with new postings, five years after the financial crisis.
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"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor Samsung.
"Abled and other-abled athletes are exactly the same when it comes to competing," he tells AdFreak. "Paralympic athletes don't go to the games because they want to make a statement about their disability; they go because they want to win a medal. This is often missed in the communication about this event."
The spot pulls no punches, showing athletes faced with fatigue, pain, stress, the elements and burnout as they struggle through the rigors of practice and preparation that they hope will carry them to glory at the 2014 Paralympic Winter Games, starting March 7 in Sochi, Russia.
"We wanted to make this point to invite more viewers to follow the event, present it as a true, intense, awesome sporting competition," says Cavallone. The agency worked with Smuggler director Henry-Alex Rubin (who lensed 72andSunny's previous Paralympics work and co-directed the documentary film Murderball) to achieve an edgy mood that Cavallone calls "real, raw and pitiless. The last thing we wanted to be was tear-jerking. There's nothing to cry about here."
The tone is similar to Procter & Gamble's "Tough Love" spot from Wieden + Kennedy, which unflinchingly focuses on youngsters participating in sports with the loving support of their moms. The Samsung ad is more low key and gritty, showing the adult athletes balancing grueling training regimens with child-rearing and other workaday responsibilities.
"It is incredible that in 2014 we still see campaigns where other-abled athletes are presented as objects of pity, on one end—or supermen, on the other," says Cavallone. "Isn't that incredibly patronizing? We think so. They are just athletes and they really don't care about their disability."
That point is driven home by the spot's conclusion as a voiceover says, "You know what my real problem is? I hate losing," and the end theme flashes on screen: "What's your problem? Sport doesn't care."
Bottom line: "They've got a lot of problems, the problems every athlete has," Cavallone says, "but their disability doesn't count as one."
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Em um comercial que será veiculado durante o intervalo do Oscar, no próximo domingo, a Snickers aproveita novamente o conceito “Voce? na?o e? voce? quando esta? com fome”.
O protagonista é Godzilla, em uma veiculação casada com a Warner Bros., que irá estrear o novo filme do monstro em 16 de maio.
No comercial ele é o amigo da galera, tomas umas, dança em festas, joga tênis e paquera garotas. Mas é na hora da fome que ele não se controle e começa a destruir Nova York.
Dentro das referências cinematográficas, recentemente a marca veiculou um anúncio com Gremlins.
A criação é da BBDO.
Post originalmente publicado no Brainstorm #9
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How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City.
In this new spot from London agency adam&eveDDB, our reluctant hero Kermit T. Frog sips a cup of Lipton tea (which may or may not be laced with opium) and is suddenly able to cope with a city full of Animal clones reminiscent of a John Malkovich daymare.
The grouchy street-meat vendors, insane cab drivers and slack-jawed tourists who riddle Mayor Bill de Blasio's New York would rattle the average frog, but Kermit stays cool and collected. All he has to do is "Be more tea."
A 60-second version of the spot, which also promotes the upcoming Muppets Most Wanted movie, out March 21, breaks Sunday on the Oscars.
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Well, W+K has certainly moved on from the “Everything is like Facebook” approach they used in 2012 to launch their relationship with the social media giant. The agency’s newest campaign demonstrates how Facebook can facilitate events like a couch ski race.
The “Couch Skis” spot (featured above) shows a group of youngsters getting the word out about their winter “couch race” via Facebook. A large group of friends cheer as the two couches speed down the snowy hill, followed by the tagline, “Whatever the event you always have a team.” The new approach makes a lot more sense than the one W+K employed early on, and they certainly make couch racing look like fun.
Another spot in W+K’s new campaign shows how Facebook can help you find the right tango instructor, working backwards chronologically from a successful lesson to a friend’s suggestion of the instructor on Facebook. A third spot shows a series of wedding photo and poses the question, “Why have one photographer when you can have a hundred?”
The new ads have been shared by Facebook on YouTube, and, of course, on Facebook — where, Mashable reports the social network has disseminated the videos in users’ News Feeds using Promoted Posts. There are currently no plans to air the new spots on TV according to the site. Stick around for “Tango” and “Photographer” after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use.
Partnering with Polar Bears International to raise awareness of the species' plight amid a changing climate, Google Maps has created a series of Street View images taking you on a tundra tour of the "polar bear capital of the world," Churchill, Canada.
In a guest post on Google's blog, Polar Bear International chief Krista Wright describes what it took to create a 360-degree look at this incredibly isolated region:
"The Google Maps team mounted the Street View Trekker onto a specially designed 'Tundra Buggy,' allowing us to travel across this fragile landscape without interfering with the polar bears or other native species. Through October and November we collected Street View imagery from the shores of Hudson's Bay as the polar bears waited for the sea ice to freeze over."
Polar Bear International also uses the Google Maps API to power its fascinating Bear Tracker.
Watch the video below for a look behind the scenes at the project and to learn more about the risks facing polar bears in the region:
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L’agence de publicité suédoise Akestam Holst et la maison de production Stopp ont conçu une publicité créative et interactive pour les produits capillaires Apotek Hjärtat de la marque Apolosophy, dans le métro de Stockholm. Quand un métro passe, les cheveux de la mannequin s’envolent dans tous les sens.
Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company’s content drives 90% of its web traffic.
This is one reason the landscape has seen such a shift in terms of top brands becoming publishers. The reason for this strong focus on content is simple: increased engagement with the target audience. Over 50% of in-house and agency marketers cite high engagement as one of their top three business objectives, and online content acts as a direct vehicle to engage with customers and prospects.
So, needless to say, those marketers without a firm content strategy in place may want to read the writing on the wall. But creating helpful and authoritative content that resonates with readers is only part of the battle; other strategies should be considered as well. Here are just a few.
First Publish at Home
There’s something to be said for the power of social media. However, it is increasingly difficult to harness this awesome marketing power without first giving a piece of online content a solid platform on which to stand.
In almost every instance this platform should be the business or company website. By publishing here first, marketers control visibility and location to their exact specifications. Once a foothold is established here, marketers can encourage audiences to take the material social.
Go Social
Once the content is up on the home site, marketers should come up with a social strategy. Facebook, Twitter, LinkedIn and YouTube are, of course, the most popular social platforms utilized by B2B marketers. And with the steady rise in popularity of Google+ as an all-encompassing social SEO tool, it’s pretty clear those who ignore this corner of content marketing may lose out
Get Personal
One of the best ways to successfully engage with a customer base is by showing some personality. And while marketers of years past frowned upon on adding personal touches to their content, these days it’s a necessity. That means marketers should focus on putting a face on the brand and compose content with a more conversational style.
Incorporate Images
As they say, a picture is worth a thousand words which is one of the reasons Pinterest is fast becoming a dominant social networking site. And why YouTube enjoys immense popularity as a social platform. While it’s clear images and video can add help engage with an audience, they also serve another purpose: they work well with mobile. The smaller screens of tablets and smartphones are the perfect vessels for content heavy on images and light on text.
Be of Use
Online content lives or dies (or is shared) by its overall usefulness. It’s just not the appropriate medium for a series of sales pitches. For content to truly engage a customer, it will offer tangible benefit to the reader. A health-food store, for example, can be effective by publishing healthy recipes or exercise tips. Conversely, clothing retailers can get customers interested by creating posts on current clothing trends or by offering fashion advice.
If marketers take away anything from the above strategies, it should be the notion of diligence. Brands that wisely choose to hire a content creator will want to produce content multiple times per week. It’s only through generating and disseminating original, targeted content to customers and prospects that the other strategies will prove successful.
This contributed article was written by 
Jason Bayless, a professional blogger who offers small business and entrepreneurs SEO advice. He also writes for BestSEOCompanies.com.
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger, Ryan Mcneely
Copywriters: Armando Samuels, Ben Becker
Producers: Jeff Yee, Gina Kwon
Production Company: Gifted Youth
Director: Peter Atencio
Dp: Charles Papert
EPs: Dal Wolf, Ryan Mcneely, Josh Martin, Joe Disanto
Editorial: Therapy Studios
Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editors: Amy Bostrom, Thomas Tedesco
Online / Vfx Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner: Ryan Mcneely
Animator: Tony Banik
Advertising Agency: Adam & Eve DDB, London, UK
Creative Directors: Aidan Mcclure, Laurent Simon
Copywriter: Neil Mcguirk
Art Director: Darren O’Beirne
Planner: Georgia Norton
Digital Production: Grand Visual, Toaster
Media Agency: Essence
Production Company: The Mill
Director: William McGregor
Editor: Charlotte Carr
Postproduction: The Mill
Audio postproduction: Clearcut Sound
Moderation: Tempero
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