Revisited Wes Anderson’s Movie Posters

Dans le cadre d’un concours Fubiz et de la sortie du film The Grand Budapest Hotel, nous vous proposons une compilation des meilleures affiches alternatives des films de Wes Anderson. Des illustrateurs se sont amusés à remanier les affiches de Moonrise Kingdom, Fantastic Mr Fox, Rushmore, et bien d’autres encore.

Détails ci-dessous pour gagner l’un des 5 livres de The Wes Anderson Collection.

Moonrise Kingdom by Sam Larson.

The Royal Tenenbaums by Conception Studios.

Moonrise Kingdom by Brandon Schaefer.

Moonrise Kingdom by Forest Knauff.

Moonrise Kingdom by Forest Knauff.

Rushmore by Andres Lozano.

Fantastic Mr Fox by Andres Lozano.

The Life Aquatic by Andres Lozano.

Moonrise Kingdom by Authorial Minimalist Posters.

The Darjeeling Limited by British Indie.

Moonrise Kingdom by British Indie.

Fantastic Mr Fox by British Indie.

Rushmore by Christopher DeLorenzo.

The Life Aquatic by Ojasvi Mohanty.

The Grand Budapest Hotel by Peter Strain.

Moonrise Kingdom by Ibraheem Youssef.

Fantastic Mr Fox by LCArts Film Lounge.

Moonrise Kingdom by Matt Needle.

The Grand Budapest Hotel by Lou.

The Royal Tenenbaums by Lou.

The Darjeeling Limited by Lou.

6-darjeeling
4-tenenbaums
9-thegrandbudapest
1 The Royal Tenenbaums
6 The Royal Tenenbaums
3 The Royal Tenenbaums
3 The Royal Tenenbaums - copie
3 Moonrise Kingdom by Forest Knauff
16 Moonrise Kingdom by mattneedle.co.uk
15-Fantastic-Mr-Fox-by-LCArts-Film-Lounge
14 Moonrise Kingdom by ibraheemyoussef.com
13 The Grand Budapest Hotel by Peter Strain for QFT
12-The-Life-Aquatic-by-Ojasvi-Mohanty
11 Rushmore by Christopher DeLorenzo
10 Fantastic Mr Fox by British Indie.tumblr
9 Moonrise Kingdom by British Indie.tumblr
8 The Darjeeling Limited by British Indie.tumblr
7 Moonrise Kingdom by Authorial Minimalist Posters.tumblr
6 The Life Aquatic by Andres Lozano
5 Fantastic Mr Fox by Andres Lozano
4 Rushmore by Andres Lozano
3 Moonrise Kingdom by Forest Knauff
2 Moonrise Kingdom by brandon schaefer on seekandspeak
1 Moonrise Kingdom by Sam Larson
1 The Royal Tenenbaums by CONCEPCIONSTUDIOS
0

// Détails du concours Fubiz avec Wes Anderson

Pour gagner et recevoir l’un des 5 livres de « The Wes Anderson Collection » par Matt Zoller Seitz (valeur unitaire : 40 euros), il vous suffit de suivre et de RT l’article sur le Twitter Fubiz et rejoindre la page Facebook Fubiz en laissant un commentaire sur cet article. Date limite : jusqu’au 2 mars 2014 à minuit. Les gagnants seront tirés au sort parmi les participants.

Kraš Chocolate: I have a Kraš on you


Direct Marketing, Integrated, Online
Kraš

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of “Kraš” and the English word “crush” in the campaign headline: “I have a Kraš on you”. The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users’ personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall.

Advertising Agency:Drap, Zagreb, Croatia
Creative Director:Davor Runje
Art Director:Ana Petak
Copywriter:Ivan Durgutovski, Aleksa Tatalovi?
Illustrator:Ivan Durgutovski
Video Production:Leptir

Try Robitussin to Avoid the COUGHEQUENCES™ – Enter for Your Chance to Win (SPONSORED) (VIDEO)

(TrendHunter.com) Is there anything more frustrating than trying to be your best when you’re in the thick of a cold?

A bad cough during an important speech is a recipe for embarrassment. Don’t let it happen…

Creative ‘Wet Dream’ Has Mirands Kerr in Bed With Sneakers

miranda_keer_reebok_skyscape_bed.jpeg

Ladies? You wear sneakers to bed right? Partners of ladies, you love when she kicks the covers off and reveals her new Reebok Skyscape kicks, right? Well, apparently, the folks over at DDB New York do and they’ve snagged international supermodel Miranda Kerr to show you just how sexy wearing shoes to bed (and into the shower) can be.

And this wouldn’t be a campaign featuring international supermodel Miranda Kerr if there weren’t a TV commercial which voyeuristically drools all over Kerr as she returns home from a run, strips off her top, wriggles out of her thong-style panties and climbs into the shower.

Yup, another frustrated creative’s wet dream in action.

CP+B, Domino’s Extend Relationship

dominos

After spending nearly the last six years together, Domino’s and Crispin Porter + Bogusky just couldn’t bear to part ways, it appears. Therefore, client and agency have agreed to extend their relationship through 2016. In a statement, Domino’s CMO, Russell Weiner, says, “Both Domino’s and CP+B take a great deal of pride in being a part of one of the more memorable turnarounds in the history of quick service restaurants. But beyond just the turnaround itself, the thing that has impressed us the most about working with CP+B is the way we have found ways to sustain both our strong results and consistent messages in the four years since.”

In case you don’t remember, it was in 2009, following a major PR blow thanks to some idiotic employees, when CP+B literally helped turn Domino’s around via a campaign called, yes, “Pizza Turnaround“  (and creating even more transparency in ensuing campaigns as well). Anyhow, the chain’s CMO Weiner adds, “CP+B is much more than just a group making great commercials – they are a true strategic partner for our brand, and have unquestionably earned this opportunity. I cannot wait to see what the next two years bring as this partnership continues.” You can check out some of the more nifty recent Domino’s work from CP+B here, here and here.

New Career Opportunities Daily: The best jobs in media.

Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign?

In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the new spokesman says lots of self-evident stuff to make the point that Hotels.com is the obvious choice for booking rooms.

A 60-second spot finds the Captain sauntering through a swanky resort, noting, among other things, that, "'All you can eat' is a hotel policy that allows you to eat all that you can," "the hotel pool is usually filled with water" and "gym is short for gymnasium." Ultimately and inevitably, he notes: "The best dot-com for booking hotels is Hotels.com. It's on the Internet."

Skinny, bearded and clad in silly military/bellhop garb (plus the occasional swimsuit hiked up to his navel), Captain Obvious is played by little-known actor Brandon Moynihan, who gives a solid performance. The spot is well shot and directed by Stacy Wall, who lensed this year's Super Bowl ads featuring Tim Tebow for T-Mobile and Ellen DeGeneres for Beats Music.

The potential problem is that this is not a one-off commercial, but an entire campaign, complete with print, online and radio. The one-joke approach is deftly handled, but I grew fidgety before the spot finished. And I wasn't phoning room service for more.

For me, Captain Obvious is worth a watch once or twice, but—like any ostentatious and irritating hotel guest—risks overstaying his welcome.


    



Coke Creates Virtual Vending Machine That Only Appears for Couples

Coca-Cola loves smart, bossy vending machines. It loves them so much, it helped turn them into an entire marketing category.

This year, the brand brought back its Valentine's Day edition, further escalating the arms race to develop manipulative beverage dispensers.

Actually a virtual vending machine projected on a wall, this iteration would only appear for couples, helping single people feel even worse about being alone. According to the case study video (which, of course, is the real point of activations like this one), the machine also personalized sodas by putting the couple's names on cans.

But the core concept is pretty much a rehash—back in 2012, another Valentine's Day Coke Machine only dispensed sodas to couples who would prove they were together by necking in front of it. So refusing to even show the new machine to solo passersby is really just an extra twist of the knife. Seriously, just look at the poor chump staring at the blank wall, at the end. No soda for you, lonely boy.


    

Golden Boho Chic Campaigns – The Ipekyol Spring 2014 Campaign is Fierce and Seductive (GALLERY)

(TrendHunter.com) Looking like a statuesque golden goddess, Estonian model Karmen Pedaru looks glam and boho chic for the Ipekyol Spring 2014 campaign.

Bronzed and glossy golden, the brunette bombshell looks like…

WPP Reports Revenue Growth, Tweaks Publicis Omnicom Merger


Revenue at WPP last year increased 3.5% to more than 11 billion pounds, or $18.4 billion, the world’s largest agency holding company said Thursday. Profit for the year grew 13.1% to more than 1 billion pounds, or nearly $1.7 billion. Pre-tax profits grew 18.7% to nearly $2.2 billion.

The U.K.-based group, whose agencies include Grey, JWT, Ogilvy & Mather, Mindshare and MediaCom, claimed $9.7 billion in new business wins last year, an increase of 57% over 2012.

In North America, revenue from continuing operations increased 2.9% to $6.2 billion, contributing 34.2% to total group revenue, boosted by 5.4% growth in the fourth quarter. Advertising and media — as well as digital in general and digital agency AKQA in particular — were the drivers of revenue in the region.

Continue reading at AdAge.com

Secret Weapon Continues Absurdist Trend for Jack in the Box

Santa Monica, CA-based agency, Secret Weapon, continues the trend of absurd humor they employed in their regional Super Bowl ad for Jack in the Boxwith the new spots.

The first of these spots sees the regional fast food franchise’s creepy mascot introducing the new pesto chicken sandwich while claiming his recent productivity is thanks to the new robot he has “handling the day to day stuff.” We then cut to the robot strangling a man for taking the piece of birthday cake he wanted. “There’s still a few bugs,” Jack admits. It’s a slightly different kind of absurd humor than the cheese Secret Weapon poured on in the Super Bowl spot, although the robot humor falls flat and feels disjointed from the earlier part of the ad introducing the new product.

The other new spot, for Jack in the Box’s new “monster” taco offerings, more successfully combines the product introduction with Secret Weapon’s absurd humor. It imagines Jack in the Box’s new taco offerings — nacho, and bacon ranch (Jack in the Box certainly loves their bacon) — as monster trucks facing off. The spot parodies the classic “Sunday! Sunday! Sunday!” school of monster truck ads, before an unexpected reveal puts everything we’ve just seen in a different context. Stick around for brief credits and “Monster Tacos” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

College Is a Money-Devouring, Time-Wasting Purgatory in ‘Honest’ Recruitment Ad

YouTube star Ryan Higa takes some well-aimed shots at the college experience with this Honest College Ad video.

He's a little confused about which college experience he's targeting, though. The name of the fake college (EveRy) and the video's tone and aesthetics are a send-up of diploma mills like ITT Tech and DeVry, where annual costs are closer to $25,000 than $56,000. Higa's description more closely matches the pitfalls of a state university.

And while it takes him a little too much time to parody an ad genre that's typically shorter than a minute, he covers an admirable amount of ground and calls out many of the most frustrating aspects of the debt-accumulating process required to graduate. And it's clearly resonating with young viewers. "It would be funny," notes one YouTube viewer, "if it weren't so true and depressing.?"


    



Celebrities as Neoclassical Paintings

Avec son projet Replace Face, un artiste a décidé de reprendre le travail du peintre anglais George Dawe qui a peint 329 portraits de généraux russes pendant l’invasion de Napoléon. Le projet consiste à réactualiser les peintures en remplaçant la tête du général par les célébrités d’aujourd’hui. Des montages amusants et réussis.


Bill Murray.

Clint Eastwood.

David Bowie.

Elvis Presley.

Leonardo DiCaprio.

Jean Claude Van Damme.

Bob Dylan.

Brad Pitt.

Bruce Willis.

Chuck Norris.

Eddy Murphy.

Hugh Jackman.

Iggy Pop.

Matt Damon.

Keith Richards.

Will Smith.

Will I Am.

Sylvester Stallone.

Samuel L. Jackson.

Robert Downey Jr.

Patrick Swayze.

Mr. T.

Michael Jackson.

Dave Grohl.

Franck Zappa.

Alan Rickman.

Mickey Rourke.

Dwayne Johnson.

John Cena.

George Lucas.

Gary Barlow.

Jet Li.

Michael Clarke Duncan.

Neil Armstrong.

Ricky Gervais.

Sir Chris Hoy.

Simon Pegg.

Sir Tom Jones.

Tom Selleck.

39 Tom Selleck
38 Sir Tom Jones
37 Simon Pegg
36 Sir Chris Hoy
35 Ricky Gervais
34 Neil Armstrong
33 Michael Clarke Duncan
32 Jet Li
31 Gary Barlow
30 George Lucas
29 John Cena
28 Dwayne Johnson
27 Mickey Rourke
26 Alan Rickman
25 Franck Zappa
24 Dave Grohl
23 Michael Jackson
22 Mr T
21 Patrick Swayze
20 Robert Downey JR
19 Samuel L Jackson
18 Sylvester Stallone
17 Will I Am
16 Will Smith
15 Keith Richards
14 Matt Damon
13 Iggy Pop
12 Hugh Jackman
11 Eddy Murphy
10 Chuck Norris
9 Bruce Willis
8 Bob Dylan
7 Jean Claude Van Damme
1 Brad Pitt
5 Elvis Presley
4 David Bowie
3 Clint Eastwood
6 Leonardo DiCaprio
2 Bill Murray

Drooping Liquified Fish Bowls – This Creative Fish Bowl is a Pseudo Optical Illusion (GALLERY)

(TrendHunter.com) This creative fish bowl uses some imaginative design to make for a completely original piece of home furnishing. The bowl looks to be dripping off of whatever surface it’s laid on.

Most…

Valdes, Droga5 Part Ways

drogasmallAfter spending barely nine months at Droga5 New York as head of interactive production, Robert Valdes has left the agency, sources confirm. Valdes, you may recall, joined David Droga & crew after a four-year stint as head of production at TBWA\Chiat\Day NY, where he worked on several projects for accounts including Absolut and Jameson. Where’s he now, you ask? Well, Valdes just so happened to join up with his fellow former Chiat NY colleague, Mark Figliulo, who launched his Figliulo&Partners shop last year. Valdes is in familiar territory at F&P, where he has assumed the role of partner/head of production.

As for Droga5, our sources tell us that the agency is planning to replace Valdes, though no timetable has been set as far as we know.

New Career Opportunities Daily: The best jobs in media.

Game of Thrones Animation Opening

Les étudiants en animation à l’Atelier de Sèvres Mathilde Loubes, Jory Bertrand et Alison Dulou ont réalisé cette superbe vidéo en l’honneur de la série Game of Thrones. Une vidéo rendant hommage aux différentes familles et environnements de cet univers passionnant, sur la musique de Ramin Djawadi. Plus dans la suite.

Game of Thrones Animation Opening7
Game of Thrones Animation Opening6
Game of Thrones Animation Opening5
Game of Thrones Animation Opening4
Game of Thrones Animation Opening2
Game of Thrones Animation Opening1
Game of Thrones Animation Opening

Qual o seu problema? O esporte não se importa

O Comitê Paralímpico do Canadá e a P&G já tinham mandado muito bem com seus filmes relacionados à Paralimpíada de Inverno de Sochi. Agora, a lista cresce com What’s Your Problem? Sport Doesn’t Care, da Samsung. Com criação da 72andSunny de Amsterdã e produção da Smuggler, o filme reúne atletas paralímpicos em torno da ideia que o esporte não se importa com suas habilidades ou deficiências.

“O esporte não faz distinções. Tudo o que importa é que você dê o seu melhor para vencer”.

E se parece politicamente incorreto falar em vencer – e não usar a velha máxima de que o importante é competir – pare por um momento e responda, honestamente: você prefere ganhar ou perder? Ser competitivo é uma característica do ser humano, e ninguém compete pensando em perder. Ou, como resume bem Greg Westlake, do time de hockey do Canadá:

“Você sabe qual é o meu verdadeiro problema? Eu odeio perder.”

Vale o play!

samsung

Brainstorm9Post originalmente publicado no Brainstorm #9
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Bel Leerdammer: The Boss


Film
Bel

Put pleasure first

Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Director:Laurent Allory
Copywriter:David Laloum
Director:Neil Harris
Tv Production:Christel Le Pennec, Estelle Diot
Production Company:Quad
Sound Production:The Shop
Sound Director:Gael Roboam
Postproduction:Digital District
Prostproduction:Christelle Prud’homme

Casablanca Pillows: Sleep


Print
Casablanca

100% Cotton Shell. 100% Comfort.

Advertising Agency:Leo Burnett, Hong Kong
Creative Director:Alfred Wong, Brian Ma, Kenny Ip, Wen Louie
Art Director:Ra Tang, Kenny Ip
Illustrator:Andrey Gordeev

Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives

Here's more billboard crack for you out-of-home addicts.

This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. It's a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat's Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days "as a way for them to show the opportunities their screens can offer."

Via dsgnrt.net.


    



Selfie, por sua conta e risco

Selfie virou palavra do ano em 2013, segundo o dicionário Oxford. Mas, pior do que ser a palavra do ano, foi a maneira como uma antiga prática de tirar foto de si mesmo se propagou pelas redes sociais, adquirindo um novo significado. Virou mote de propaganda, motivo de discórdia no funeral de Nelson Mandela e até uma maneira de se ajudar a levantar uma grana para a caridade. E, agora, virou também uma animação muito legal, criada pelo diretor Andy Martin.

Ao longo de 60 segundos, Martin revela os riscos que uma pessoa obcecada por sua própria imagem pode correr. Tudo de uma maneira muito bem humorada, e que até pode gerar um pouco de reflexão (e não reflexo) naqueles que frequentemente fazem selfies.

A animação foi produzida para o Character Selfies, um projeto do Pictoplasma Berlin Festival.

anima

Brainstorm9Post originalmente publicado no Brainstorm #9
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