On behalf of Unilever, Arnold New York hooked up with YouTube sensation Grace Helbig to create a video promoting St. Ives Fresh Hydration Lotion Spray. So far, the video has achieved 113,000 views since its launch February 24.
It’s also got 13,000 likes and over 1,000 comments. In addition, Grace’s 5:40 “Behind the Scenes of My St. Ives Commercial” video has received just upwards of 150,000 views. Not blockbuster numbers but not too shabby either.
Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like that let alone air it during the Super Bowl.
Enter Moovd, a new video creation platform that centers on kinetic typography technology, or, in plain english, moving type. You know what we’re talking about. Those ad that are all text and accompanied with a voiceover and.or music. Yea, yeah, you just want to yawn, right?
Well have you heard of Rapid Serial Visual Presentation? Hey, let’s just call it RSVP, OK? RSVP works because it has been shown that the brain is very good at absorbing isolated bursts of animated text far more readily than when the text stands alone.
Moovd aims to bring that effectiveness to all marketers. Because kinetic typography is so successful, it’s very prevalent. But it’s still fairly expensive to create. Moovd wants to change that and bring video creation capability to a broad swath of smaller and local advertisers.
According to Moovd Founder Simon Gornick, “Moovd is totally simple marketing video you can make in a minute for the price of gourmet sandwich”.
Of the offering, Gornick adds,”We need to remove the blocker that small businesses and digital marketing agencies face when it comes to creating simple, engaging video marketing content. Moovd is all about solving the two perennial pain points for anyone working with video marketing. Cost and Time. Up until now you either had to pay thousands for a professional video or do it yourself when you didn’t know how. Moovd is the solution.”
With content marketing all the rage, there is a tremendous need for brands to create a vast repository of compelling content to fuel prospects’ hunger and to provide them with the information they need to make an informed purchase decision. Videos are part of that equation and Moovd aims to enable anyone, large or small, to create videos.
Moovd allows people to create videos by entering text and choosing some music. Algorithms and other technological wizardry turn those words into compelling visual animations that can be used for advertising, social media, email marketing, content marketing, digital signage, presentations and pitches.
It’s a software as a service offering with free and pay tiers.
Now some of you will look at this and say, “Wow, that’s car dealer-quality shit!” Others will say, “Dammit, I can’t stand when my clients call and ask me to do these tiny little projects I wish they could do themselves.”
And others still will say, ” Wow, I could really get creative with this and make a T-Mobile Super Bowl ad for $10!”
Advertising Agency: The Red Brick Road, London, UK
Creative Directors: Richard Megson, Matt Davis
Film Production: Academy Films
Director: Seb Edwards
Editor: Sam Rice-Edwards / The Assembly Rooms
Post Production: Scott Griffin, Ludo Fealy / Nineteen Twenty Post
Sound Design: Jim Griffin, James Cobbold, Chris Turner / Jungle
Media Agency: AMS Media Group
Rosetta’s global chief creative officer Lars Bastholm has spent time at some of the most illustrious agencies around, joining the agency last November after posts at shops including Cheil USA, Ogilvy and AKQA.
Beyond his professional accomplishments, however, there are a few things you might not know about Mr. Bastholm, as you’ll find out in this week’s edition of Six Things.
1. He once parachuted out of a plane wearing a full Batman costume. The jump and the outfit were birthday gifts from his then co-workers. He is still not entirely sure they were happy that he landed gracefully and alive.
Inspired by the Mars exploration rovers, Cheil UK built a “web user-controlled camera-bot, the first of its kind, called the NX Rover, for Samsung to showcase the unique connectivity of the Galaxy NX Camera.” Needless to say, it’s pretty badass.
To demonstrate the Galaxy NX’s capabilities, Cheil UK is sending the NX Rover on an international trip to “a series of extraordinary places and events.” Planned stops include London Super Comic Convention, an FC Bayern Munich training session, on-location in Iceland, and an after-hours visit to a major London museum. Samsung will also be giving interested parties the opportunity to take control of the NX Rover and snap shots with the Galaxy NX camera. To accomplish this, Cheil “built an interface which will give users real time control of the camera via a ‘point and click’ function.” Users can also control the arm of the Rover which can extend up to 2m high. Among the other Rover functions are up/down movement of the arm, 360-degrees pan and tilt/pivot of the camera, as well as focus and zoom.
“We wanted to reignite the spirit of adventure and put the NX in to the hands of the photographers everywhere, and do it in a way that did justice to this game-changing product,” says Cheil UK COO Matt Pye. “Through the NX Rover keen photographers will have the opportunity to see and capture some of the world’s most interesting places and characters in an entirely new way.”
If you’d like to try out the NX Rover experience yourself, head on over to Samsung’s microsite and check it out.
Une collection de travaux d’art de rue en Espagne, réalisé par Pejac. Une approche nouvelle et créative de la technique habituelle avec des oeuvres la plupart du temps en noir et blanc représentant des graphismes et des représentations connus de tous, tel que le code barre, ou la carte du monde. Plus de détails ci-dessous.
Brands are still trying to figure out how to leverage WeChat, the 3-year-old social app that changed the way Chinese consumers use their smartphones. Anyone looking for ideas might check out what Burberry, Pepsi and McDonald’s are up to.
The British luxury brand just took WeChat fans behind the scenes at its London runway show, offering them audio commentary by the creative team and Chinese celebrities. When fans sent Burberry a text message, the brand instantly responded with a virtual plaque engraved with their name.
WeChat is good for such one-on-one interactions — conversations between a consumer and a brand because it’s a pumped-up messaging app. Inspired by WhatsApp, it took the concept much further, blending in elements of Facebook and Instagram. WeChat’s parent company, Tencent, just bought 20% of Dianping, China’s Yelp. And WeChat is poised to make an e-commerce push, too.
Confira abaixo os 5 vídeos publicitários mais viralizados da semana, entre os dias 21 e 28 de fevereiro de 2014, segundo levantamento da BrandMagz.
O ranking leva em consideração apenas as campanhas lançadas no período da análise, e a classificação é feita de acordo com o máximo de compartilhamentos acumulados em 24 horas nas redes sociais.
1. Pepsi MAX: “Test Drive 2”
Jeff Gordon, piloto da NASCAR, realizou mais uma vez uma pegadinha em parceria com a Pepsi. Agora, ele se vinga de quem duvidou a autenticidade do primeiro viral.
A vítima é o blogueiro Travis Okulski, do Jalopnik.
– Visualizações acumuladas: + 4 milhões
– Recorde de compartilhamento em 24 horas: 244 mil
2. Coca-Cola: “Social Media Guard”
Segundo a Coca-Cola, o mundo gasta 4 milhões de horas online todos os meses. para controlar o vício em redes sociais, a marca criou uma ferramenta nada convencional.
– Visualizações acumuladas: + 4.6 milhões
– Recorde de compartilhamento em 24 horas: 55.2 mil
3. Three: “#SingItKitty”
A operadora de celulares Three dá sequência ao #DancePonyDance, mas dessa vez com uma simpática menina e um gatinho cantor. Eles cantam “We Built This City”, da banda Starship.
Criação da Wieden+Kennedy.
– Visualizações acumuladas: + 3.6 milhões
– Recorde de compartilhamento em 24 horas: 47.3 mil
4. DHL: “Trojan Mailing”
A DHL utilizou caixas termosensíveis para uma ação de marketing de guerrilha envolvendo seus concorrentes diretos. Quanto mais as outras demoravam pra entregar, mais a frase “DHL is faster” aparecia.
Criação da Jung von Matt/Neckar.
– Visualizações acumuladas: + 4.6 milhões
– Recorde de compartilhamento em 24 horas: 44.7 mil
5. Edeka: “Supergeil”
Friedrich Liechtenstein adapta sua música “Supergeil” para uma viral da rede alemã de supermercados Edeka.
– Visualizações acumuladas: + 4 milhões
– Recorde de compartilhamento em 24 horas: 33.4 mil
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths.
A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car. It's connected to an engine, though, and as he depresses the pedal, a cluster of 280 toy monkeys also plugged in to the engine bizarrely start clanging the tiny cymbals in their hands. But as the guy presses down harder—creating a loud engine roar—the monkeys, sadly, burst into flames and explode into the air. "Only a Cupra can handle the engine of a Cupra," explains screen copy.
The ad then cuts to a thumbnail image of the Seat Leon Cupra and the fun tagline, “Enjoyneering.” It's just a teaser ad—the first of three—for a big campaign that rolls out next month. Let's hope the next one is kinder to kids' toys.
CREDITS Client: Seat Client Contact: Gabriele Palma, Jochen Dries Creative Agency: Lola, Barcelona, Spain Executive Creative Director: Chacho Puebla Creative Directors: Néstor García, Nacho Oñate Creative Team: Cristina Fité, Esther Matas, Miki Ocampo, Saray González Agency Producer: Cristina Español Global Business Director: Clark Steel Account Supervisor: Alejandro Belloti Production House: Blur Director: Maxi Sterle Producer: Pablo Acón Postproduction House: Metropolitana Sound Studio: Cannonball Edits: Monkey, Washing Machine and Mechanical Bull
Production Company: Cine Pericoloso Production Inc., Canada
Creative Director / Copywriter: Perry Miotto
Art Directors: Sophi Jarvis, Elizabeth Cairns
Published: February 2014
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