(TrendHunter.com) The Urban Outfitters Festival Lookbook showcases a variety of looks that are sure to inspire fashionistas attending this summer’s musical gatherings.
With South by Southwest well underway in…
Some say that imitation is the sincerest form of flattery, but I don’t think that the Miami Heat would say that about the Minnesota Timberwolves’ latest video.
The Miami Heat take the No. 1 spot on the Viral Chart for the second week in a row with their own take on the trend we all wish would go away, the Harlem Shake. Led by captains LeBron James in a king costume and Dwayne Wade dressed as a bear, the team’s video garnered 19.6 million views in the last week. It now has been viewed more than 44 million times.
But while the Timberwolves couldn’t beat the Heat last Monday, they certainly delivered a blow on Tuesday when they posted their video mocking the Heat’s Harlem Shake video. It generated 5.8 million views this week and took the No. 2 spot on the Chart.
As soon as someone at SxSW found out I was from D.C.,, the first question they invariably asked was, “Do you watch ‘House of Cards?’”
Dozens of top execs from agencies, media companies and marketers took to the stage over three days of presentations at the 4A’s Transformation conference this week, which was held in New Orleans. All the while, attendees did a nice job diligently reporting back their learnings via social media, for the benefit of those who couldn’t attend. We’ve gathered a bunch of those here for you.
To check out Ad Age’s coverage from the 2013 confab, head here.
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Ben Powell et son amie ont décidé de passer quelques jours à Reykjavik en Islande pour célèbrer leur 3 années de vie commune. Filmant ce séjour au Canon 600D et à la Go Pro Hero 2, le résultat donne une superbe vidéo qui donne envie de visiter les terres de l’Islande. A découvrir dans la suite.
Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another mascot, called Waldo the Wizard, for its Lucky Charms cereal. Anyway, the marketer got it really wrong with a skeevy-looking middle-aged man in a bow tie and bedazzled robe. Buy your kid's breakfast from this guy? No thanks, consumers in 1975 said. So, the spokes-elf returned, and went through a few style and fitness makeovers in the past several decades—an evolution captured by the nostalgia blog Do You Remember? With some subtle tweaks and twists, Lucky the Leprechaun has been hawking the sugary cereal for much of its nearly 50-year life. Trivia game: How many marshmallow pieces can you identify? And just in time for St. Patrick's Day, who can explain where the pot o' gold went? Wasn't it magically delicious and stereotypically perfect?
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We’ve been hearing about it for days now and here you go. We’ll keep you posted on goings-on if and when they progress, but read on below. As mentioned before, GM is undergoing a major agency shift including most likely shifting Cadillac duties from Fallon to Campbell-Ewald. As for Commonwealth, the Detroit-based operation that was the brainchild of then-GM CMO Joel Ewanick and united Goodby and McCann was formed in nearly a year ago and just put out this effort. Anyhow, see McCann’s messsage:
“McCann Worldgroup, an Interpublic Group company, today announced it will assume sole responsibility for Commonwealth, Chevrolet’s global advertising agency, assuming the 50-percent joint ownership share held by Goodby, Silverstein & Partners, an Omnicom Group company.
Commonwealth will continue to serve as Chevrolet’s global advertising agency of record and work in conjunction with both IPG and Omnicom resources, including Agency 720 and Fleishman-Hillard.
All current employees of Goodby’s Detroit office will be offered employment consistent with their current employment terms.”
New Career Opportunities Daily: The best jobs in media.
Being a cold-blooded American (by acquisition, not by birth), I choose to deny the existence of ketchup brands outside of Heinz and Hunt’s. So when I hear that an international brand exists by the name of “Felix,” ostensibly named after the animated cat with a magic bag of tricks (or so I like to think), I pretend it only exists in the minds of silly foreigners who dream that they can compete with U.S. dominance over sweetened tomato flavorings.
For a moment, I will play along and buy into the fact that Felix is celebrating its 50th anniversary. To celebrate, Helsinki-based agency Hasan & Partners have (allegedly) commissioned pop artist Nathan Wyburn to create portraits of ketchup consumers using Felix in place of paint. As you can see in the above clip, Wyburn deftly exhibits his ability for turning a young woman’s photo into an accurate ketchup-y facsimile. (Minus the nose. Don’t know what happened to Wyburn there, but I guess once it got a little smudged, there was no turning back.)
For one week starting today, fans are asked to submit their photo on Felix Finland’s Facebook page with the opportunity for Wyburn to give them the ketchup treatment. Facebook fans can also watch Wyburn create do his thing in real time, praying that he doesn’t do to their nose what he did to the girl’s in the video.
New Career Opportunities Daily: The best jobs in media.
Não sei se isso é uma novidade ou eu que sou desatento, mas serve muito bem pra categoria “detalhes que fazem toda diferença”.
Notei hoje que o favicon do YouTube muda automaticamente de estado, para refletir se o vídeo está sendo exibido ou em pausa.
Bobeira? Pode ser. Mas um nível de cuidado que reflete a qualidade do produto. Só queria que o Google tivesse tido o mesmo amor pelo rejeitado Google Reader.
“Don’t be evil”, lembram?
[Atualização] O leitor Rodrigo Ferreira esclareceu nos comentários que “isso acontece apenas no Chrome“. Valeu Rodrigo.
Post originalmente publicado no Brainstorm #9
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Doritos go boom on the big screen! Never mind what they do when they land in your belly. As part of an all-out commercial assault for its newest hybrid taco, Taco Bell has created the first 3-D fast-food ad for movie audiences. Launched last week by agency Draftfcb, the spot's three-dimensional wizardry shows a single Cool Ranch Dorito exploding and morphing into a Cool Ranch Doritos Locos Taco. From your seat in the multiplex, you'll feel like you can reach out and grab one of those fatty shards of salt and maltodextrin. And when you leave, you'll be a short skip—somewhere within a five-mile radius—of a local Taco Bell, according to research from the ad seller, NCM Media Networks. It's little surprise that Taco Bell chose the 40-foot screen as a media buy: There are 700 million moviegoers a year at NCM venues like Regal Entertainment, Cinemark and AMC theaters, and one out of three already hit Taco Bell at least once a month. That's a whole lot of hungry 18-year-olds who are unconcerned about their cholesterol levels. Last year's debut of Nacho Cheese Doritos Locos Tacos was the most successful product launch in the chain's history. The sequel was inevitable—or as the ad calls it, the world's most obvious idea. Folks have already been miffed that they couldn't get their hands on a Cool Ranch taco quickly enough, taking to social media to bitch about it. To which Taco Bell says: Keep calm and "Live Más."
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Martin Rietze est un photographe spécialisé dans les clichés d’explosions volcaniques. Ce dernier a récemment réalisé de superbes images avec le volcan japonais de Sakurajima au cours d’une explosion impressionnante ayant eu lieu en février dernier. Des photographies à couper le souffle.
An invitation to a five-course lunch that was also “calorie neutral” sounded too good to be true, but Miele, an upmarket German domestic appliances brand, promised me that I would leave its pop-up restaurant in London having burnt off all the calories I consumed at the meal.
Thoughts of endless lettuce and celery went through my head, but luckily Miele drafted in former Chef of the Year Frederick Forster to demonstrate that food cooked with a pricey Miele steam oven can be tasty and varied as well as healthy and low-calorie.
Just round the corner in Covent Garden from the brand new London outpost of Keith McNally’s well-known New York restaurant Balthazar, Steam opened its doors yesterday for one day only, treating four sittings of twelve guests each to a free meal. Around half of the diners were journalists and food bloggers, and the others were chosen from applicants who had heard about Steam from listings magazines.
About a year ago, I was walking between meetings on Capitol Hill in Washington, and a reporter called me. With breathless worry, he asked, “Aren’t you worried about the increased militancy of the anti-advertising advocates?”
I had to laugh. “The job of the advocates,” I replied, “is to be militant. It’s not like one day they are going to declare, ‘Good job guys, we’re off to right some other wrong.'”
This debate typically is helpful since it pushes the outlines of the debate about Internet tracking. It keeps the industry leaders on our toes, ultimately to the benefit of consumers.
Desde que Mickey Mouse apareceu em 1928, ele passou por alguns redesigns, chegando a estrelar até série de animação 3D. Em 2013, a Disney pretende retornar às origens o personagem que tornou realidade o sonho de seu criador.
Desenhado por Paul Rudish, que trabalhou em “As Meninas Superpoderosas” e “O Laboratório de Dexter”, o novo Mickey vai protagonizar 19 inéditos curtas de animação a partir do próximo dia 28 de junho. Rudish também é diretor e produtor executivo da série, que irá estrear tanto na TV como nos canais online da Disney.
Produzido em animação 2D, a estética com movimentos exagerados dos personagens relembra a década de 1930. Já o design dos backgrounds remontam estilos utilizados em desenhos da Disney nos anos 1950 e 1960. Apesar do olhar ao passado, a nova série terá diversas inclusões contemporâneas, com cenários em Paris, Nova York e Beijing.
Já imaginando com as mudanças não devem agradar a todos, a Disney prometeu de antemão que os fãs de Mickey Mouse ficarão satisfeitos com as homenagens e reverência ao legado deixado por Walt Disney. Acima você pode assistir o primeiro curta da nova série: “Croissant de Triomphe”.
Post originalmente publicado no Brainstorm #9
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The spinoff of Time Inc. to create the world’s largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.
With analysts estimating an enterprise value of about $3.9 billion — a measure of what it could cost to buy a company — an independent Time Inc. will be bigger than any other publicly held enterprise focused on magazine publishing, according to data compiled by Bloomberg. Following a failed attempt to divest some magazines to Meredith Corp., Time Inc. could actually buy Meredith, which is half its projected size, to consolidate costs, said Wunderlich Securities.
Or, Time Inc.’s titles and its more than $3 billion in annual revenue may lure private-equity interest, said Wedbush Inc.
(TrendHunter.com) Meant to be disturbing and frightening, the horse design installation series by Berlinde De Bruyckere is very unsettling, particularly to anyone who is an animal-lover.
It is evident to see, even…
A crescente onda das pegadinhas na publicidade está mais para tsunami do que qualquer outra coisa. E, dependendo da ideia e dos envolvidos, as chances do vídeo viralizar são enormes. Caso de Test Drive, vídeo que a Pepsi Max postou em seu canal do YouTube na terça-feira e que já ultrapassou os 7 milhões de views. Nele, o piloto da NASCAR Jeff Gordon resolve fazer um test drive, acompanhado por um vendedor de carros. Até aí, tudo bem, o problema é que o piloto está disfarçado e seu personagem, à primeira vista, não tem intimidade nenhuma com carros esportivos. No segundo seguinte, ele se torna um selvagem atrás do volante, para total desespero do vendedor, que aparenta estar próximo de um ataque.
O pior de tudo é que eu ri. Não consigo imaginar como deve ter sido terrível para o vendedor, mas é triste saber que da mesma maneira que o susto dele me fez rir, provavelmente deve causar a mesma reação em outras pessoas. Só que, passado o riso, vale sempre pensar nas consequências destas pegadinhas do Mallandro.
No ano passado, a Pepsi já havia feito algo parecido – mas com maior leveza – em Uncle Drew, com o jogador de basquete Kyrie Irving.
Post originalmente publicado no Brainstorm #9
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Media agencies have a perception problem among young industry staffers — perhaps with some reason.
“All agencies are basically the same when it comes down to what we’re doing, and it’s a revolving door,” said Jennifer Hoffman, a senior digital associate at WPP’s MEC and one of seven “rising media stars” on the final panel at the 4A’s Transformation conference in New Orleans on Wednesday. “So how do we make our agencies different?”
Agency leadership needs to help young talent develop and engage, Ms. Hoffman suggested. “We want to try different things,” she said. “The only way to do that is if you let us.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
