Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jun 20

W+K Portland Celebrates Cavs’ Victory for Nike with ‘Worth the Wait’

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Last night, Lebron James and the Cleveland Cavaliers brought home the first professional championship to Cleveland since the 1964 Cleveland Browns shut out the Baltimore Colts in that year’s NFL championship game. To celebrate the event (and Nike athlete James bringing Cleveland the championship he promised upon arrival in 2014), W+K Portland and Nike launched a spot denoting the accomplishment as “Worth the Wait.”

The spot depicts Cavs fans young and old, as well as stars James, Kyrie Irving, J.R. Smith and Kevin Love reacting to the victory. It’s not exactly new territory for a major brand in the wake of an important championship, but Cleveland’s long wait adds emotional weight to the formula.

Reactions of the older, lifelong fans of the team are particularly convincing, illustrating the tagline well, as does a moment when a young boy asks his speechless father “What happened daddy?” before the ad quickly cuts to another stunned fan. The pacing and production of “Worth the Wait” are spot on as well, so while this theme has been rehashed many times before in similar spots, the execution fires on all cylinders. It’s sure to stoke the emotions of exuberant Cavs fans everywhere (and perhaps lead to sales for James’ branded Nike gear, of course).

May 17

Krispy Kreme Is Selling Kyrie Irving's New Nike Shoe Boxed Up Like Donuts

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Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.

Feb 12

Kyrie Irving Stars in BBDO NY’s Latest for Foot Locker

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BBDO New York released a new ad for Foot Locker featuring Cleveland Cavs star Kyrie Irving entitled “Acting.”

Irving is hanging with some friends, who admire his signature sneaker, now available in a variety of colors. They note that between the season going well, Irving’s appearance in the All Star Game and the sneaker release, he seems to have it all going on. Irving replies that he’s also taken up acting, and plays them a clip of his appearance on a popular crime drama series.

The ad’s humorous approach follows the formula BBDO has set in its “Foot Locker. Approved” campaign well. It’s content and release are also timely, with the NBA All Star game quickly approaching. And while Irving’s supposed acting ability is the butt of the joke here, anyone who has seen him play Uncle Drew” knows that his comedic chops aren’t bad for an NBA player.

Credits:

Agency: BBDO New York

Client: Foot Locker

Title: Acting

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Copy Writer: Mike Motch

Art Director: Austin Mankey

Director of Integrated Production: David Rolfe

SVP, Executive Producer: Anthony Curti

Executive Producer: Tricia Lentini

Graphic Designer: Jessica Andrew

Worldwide Senior Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Sam Henderson

Production Co – O Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Jeff Cutter

Editorial – No6 Editorial

Editor: Jasopn MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Assistant Editor: Zach Patton

Sound– Sound Lounge

Sound Mixer: Tom Jucarone

Online – No6

Flame: Ed Skupeen

Assistant Flame: Mike Grosshandler

Color – CO3

Colorist: Tim Masick

Nov 19

BBDO Brings More Funny to Foot Locker in Star-Studded Spot

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BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie Irving, Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins, “All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. continued…

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Oct 30

Kyrie Irving Is Back as Uncle Drew. But Is the Gag, Like the Character, Getting Old?

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Oct 28

The Marketing Arm Revives ‘Uncle Drew’ for Pepsi Max

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We wrote about the launch of The Marketing Arm’s fun “Uncle Drew” spot for Pepsi Max last year. Uncle Max is Kyrie Irving transformed into an old baller who teaches “young bloods” a thing or two about fundamentals. The Marketing Arm has revived Irving’s character for “Uncle Max: Chapter 3″ (which Irving also wrote and directed), featuring Nate Robinson as “Lights” and WNBA star Maya Moore as”Betty Lou.”

The spot, directed by O Positive’s Jonathan Klein, shows Uncle Drew attempting to get the old team together, starting with “Lights.” Drew visits “Lights” at an old jazz club, and convinces him to join him for a game, against the best advice of Betty Lou. If you want to skip past the setup and get to the action (it’s a long spot and we know a lot of you have short attention spans), fast forward to around the 2:25 mark.

While it’s hard to believe anyone but the most gullible of people would fall for Kyrie Irving and Nate Robinson in makeup, it’s still a hell of a lot of fun watching the two made up as old men school a bunch of ballers. Uncle Drew and “Lights” are killing it when they’re interrupted by the arrival of Betty Lou, who shows up to drag “Lights” from the court, concerned about his bad hip. But when someone in the crowd calls her an “old lady” she changes gears and joins in on the action. Watching the three taunt and destroy their opponents is a whole lot of fun, especially when “Lights” dribbles off an opponent’s head or Betty Lou and “Lights” bow to each other following an alley-oop. At the end of the spot “Lights” asks Uncle Drew who he’s going to pick up next. “We’re going to get the big man,” he says, “We need him.” Looks like we can expect more Uncle Drew spots from The Marketing Arm in the future. No complaints here. Check out the second chapter of the Uncle Drew saga after the break. continued…

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Mar 14

Na onda das pegadinhas, Pepsi dá susto em vendedor de carros

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A crescente onda das pegadinhas na publicidade está mais para tsunami do que qualquer outra coisa. E, dependendo da ideia e dos envolvidos, as chances do vídeo viralizar são enormes. Caso de Test Drive, vídeo que a Pepsi Max postou em seu canal do YouTube na terça-feira e que já ultrapassou os 7 milhões de views. Nele, o piloto da NASCAR Jeff Gordon resolve fazer um test drive, acompanhado por um vendedor de carros. Até aí, tudo bem, o problema é que o piloto está disfarçado e seu personagem, à primeira vista, não tem intimidade nenhuma com carros esportivos. No segundo seguinte, ele se torna um selvagem atrás do volante, para total desespero do vendedor, que aparenta estar próximo de um ataque.

O pior de tudo é que eu ri. Não consigo imaginar como deve ter sido terrível para o vendedor, mas é triste saber que da mesma maneira que o susto dele me fez rir, provavelmente deve causar a mesma reação em outras pessoas. Só que, passado o riso, vale sempre pensar nas consequências destas pegadinhas do Mallandro.

No ano passado, a Pepsi já havia feito algo parecido – mas com maior leveza – em Uncle Drew, com o jogador de basquete Kyrie Irving.