(TrendHunter.com) Talented Japanese artist Tomoko Konoike is behind this breathtaking wolf sculpture, which is covered in glass shards. The piece is a part of Konoike’s ‘Earthshine’ exhibition. She…
We’ve received confirmation that Benjamin Bittman, who’s spent approximately three years serving as digital development director at Anomaly, has left the agency. From what we’ve been told, Bittman is taking some time off and heading to Italy. According to those in the know, the parting of ways is an amicable one as we’ve been told that Bittman “did an outstanding job” and “as he was a unique talent and the digital space is constantly changing,” Anomaly is reviewing its next steps in terms of replacement plans. During his career, the 15-year ad vet had a lengthy stint on the marketing side at TBWA\Worldwide and had a relatively brief stint as EVP/chief marketing officer at Saatchi & Saatchi New York.
Bittman’s departure, while unrelated, follows those of Ian Daly and Chris Rorie, who served as head of planning and head of data and strategic analysis, respectively, at Anomaly New York.
New Career Opportunities Daily: The best jobs in media.
Newsworks, formerly the Newspaper Marketing Agency (NMA), has launched its inaugural Newsworks Planning Awards, designed for today’s multi-platform environment and multi-media schedules.
A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." The ad for Tumbledown Trails Golf Course, which reportedly ran in Monday's Wisconsin State Journal, offered the $9.11 rate (or $19.11 for 18 holes) only on Wednesday, Sept. 11, to honor the 12th anniversary of the terror attacks on New York and Washington.
As the ad spread online, critics came out in droves, sparking two apologies from the business on Facebook. First, the course said it would raise the rate back to normal and donate the difference to the National September 11 Memorial. A follow-up comment pleaded, "We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology." Finally, in a third Facebook update, the course said it might simply close on Wednesday because "we are now worried about what people will do/say to our staff & do not want anything to happen or get out of control."
Hat tip to Josh Orton on Twitter, via Scott Stratten.
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After years of boosting spending on digital media, L’Oral is now looking for more direct payback with a bigger and multifront focus on e-commerce.
Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems to be an infinitely adaptable formula. The latest in this long line of ads is the new 30-second spot “Candy Dish,” from Wieden + Kennedy New York, featuring U.S. Open champion Rafael Nadal, fresh off his defeat of Novak Djokovic last night.
In the spot, Sportscenter host John Anderson and ESPNNews anchor Bram Weinstein wonder what makes Nadal so popular in the ESPN office (especially with the ladies). Is it his good looks? His tan? His accent? Or could it be that U.S. Open trophy he’s using as a candy dish? If you ask me, I think it’s the sweatband. Who doesn’t love a good sweatband?
This is the second This is Sportscenter spot to be released in both English and Spanish, following the clever Robinson Cano “Handshakes” spot. The Spanish-language version swaps out Anderson and Weinstein for ESPN Deportes anchors Alvaro Morales, Jorge Eduardo Sánchez and Carolina Padrón. Personally, I prefer the Spanish version (featured below). Because, well, everything sounds better in Spanish.
New Career Opportunities Daily: The best jobs in media.
Partenaire du magazine Fricote, nous vous proposons de découvrir « Binômes » une série d’infographies combinées à des photographies résumant la relation entre divers duos français présents dans l’univers gastronomique ou graphique. Une série fruit de la collaboration entre William Roden et Richard Banroques.
Cette série photographique est à découvrir dans le nouveau Fricote Magazine n°12 dont la couverture a été réalisée par Fat&Furious Burger. Retrouvez aussi dans ce numéro un article « Eat and Hits » signé par l’équipe de Fubiz sur la nourriture dans les clips. Magazine disponible depuis le 5 septembre.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art director: Giulio Frittaion, Michele Sartori
Copywriter: Massimo Paternoster, Tommaso Zago
Account: Monica Cassano, Chiara Torelli
Head of Tv: Raffaella Scarpetti
Producer: Ella Elliott
Production Company: Movie Magic
Director: Alan Bibby – Logan
Generative Visuals, Projections and Interactivity: Fake Love
Original music: Alessandro Cristofori, Diego Perugini
Sound design: Top Digital
Netflix, the internet TV network, has signed an agreement with Virgin Media to bring its shows such as ‘Breaking Bad’ and ‘House of Cards’ to a pay-TV platform for the first time.
It may not be the next “On the Road,” but one agency creative is setting out on a coast-to-coast sojourn to discover the agency world — and will chronicle his experience along the way.
So far he’s got seven agencies confirmed. His first stop is Cleveland’s Recess Creative. In January, he’ll be at Beam in Boston; BooneOakley in Charlotte, N.C., in April; Red Deluxe in Memphis, Tenn., in May; Minneapolis’ Campbell Mithun in August; 97 Degrees West in Austin in September; and Cowie & Fox in Vancouver in November 2014. Mr. Taylor will be getting paid, but he said he’s only asking for $10 an hour. In most cities, he’ll be staying with friends or finding housing through Airbnb, a rental website.
Most of the shops on his list will likely be small, and that’s by design — although he does plan to visit one or two big agencies. “I don’t want to go to too many bigger agencies, because I know there’s going to be a lot more red tape. I’ve always found the smaller boutique agencies to be more fun. They have more culture.”
“Original parts hide no surprise.”
Agency: Marketway/Publicis, Cyprus
Art Director/Copywriter: Alessio Criscuoli, Kremena Dankova
Photographer/Illustrator: Pantelis Zervos
Nominate the best marketing, media or tech book you read this summer, and vote on others’ picks.
Orlando’s Lake Highland Prep is known to locals as an elite private school. To Gatorade, it’s a “point of sweat.”
As the country heads back to school, so does Gatorade’s G Force, a hybrid field marketing and sales team that’s rolled out to 13 markets throughout the Midwest and South. The aim is to put Gatorade products within arm’s reach of athletes in colleges, gyms, athletic facilities and high schools like Lake Highland, where 27 of 200 graduating seniors last year signed to play college sports.
Courting these niche markets may seem picayune for a brand that commanded a 70% share of the total sports-drink market in 2012, according to Beverage Digest. But a brand so dominant in its category must find new outlets if it is to continue to grow.
Advertising Agency: GMP Advertising, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Art Director: Radu Rebei
Copywriter: Anca Manolache
Photographer: New Folder
Account Manager: Alexandra Mihalca
Maketing Director: Gabriela Geana
Brand Manager: Andreea Lazaridis
News UK has announced the appointment of four new senior roles at its commercial division, created as part of its sales restructure following changes to its trading model, including the launch of Sun+.
Ever wanted to know what it’s like inside SpongeBob’s head? Thanks to a new mural by Austrian graffiti artist Nychos (The Weird), now you can. The much-beloved Nickelodeon Animation Studio was looking to dig into the guts of its brand power and ethos of discovering innovative talent, and so collaborated with creative agency Struck to create a one-of-a-kind original artwork to reflect the studio’s legacy of creator-driven animation. In turn, Struck collaborated with Nychos, who specializes in large murals depicting cartoonishly vivisected animals and pop culture icons. Nychos – who founded the Austrian graffiti/street art project Rabbit Eye Movement — painted the giant mural of SpongeBob and his exposed viscera over a period of five days, and the mural is being installed in the main conference room at Nick’s offices in Burbank.
Advertising Agency: Struck, USA
Graffiti Designer: Nychos
Advertising Agency: Master Roma Waiteman, Brazil
Creative Director: Flavio Waiteman, Victor Afonso
Art Director: Gabriel Protski
Copywriter: Flavio Waiteman, Rafael Puzzilli
Photographer: Nuno Papp
Illustrator: Henrique Véio, Guilherme Match
Retouch: Guto Weçoski
The online growth in video, recruitment, sponsorship and display advertising helped UK publishers achieve 14% growth in the second quarter of 2013 compared to the same period the previous year, according to a new report by the Association of Online Publishers (AOP).
Renault has restructured its top-tier management involving the creation of two new divisions to accelerate “ongoing progress”.
Absolut is teaming up with four “cutting-edge” creatives for a new brand campaign that aims to “inspire artistic transformation around the world”.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
