Hasta La Creative!

Portland, Oregon full service agency Must Be Something launched a celebrity-filled 60-second spot for Nike touting the brand’s Air Zoom Elite 8, entitled “Find Your Fast.”

In a marriage of form and function, the ad, directed by Chappelle Show co-creator Neal Brennan, flies by at a frenetic pace, cutting from one celebrity athlete to the next in its promotion of the fast running shoe. Among the thirteen athletes in the ad are Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckam Jr. and Allyson Felix. In other words, the spot features as many celebrity athletes as it can muster, as quickly as it can. If that’s still not fast enough for you, the ad sandwiches “The World’s Fastest Ad” (with David Blaine and Kobe Bryant) in the middle of the action, complete with a cameo by the epitome of quickness: Roadrunner. As part of the campaign, Nike is calling on viewers to log their fastest-ever mile via the Nike+ community by August 30th.

Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems to be an infinitely adaptable formula. The latest in this long line of ads is the new 30-second spot “Candy Dish,” from Wieden + Kennedy New York, featuring U.S. Open champion Rafael Nadal, fresh off his defeat of Novak Djokovic last night.

In the spot, Sportscenter host John Anderson and ESPNNews anchor Bram Weinstein wonder what makes Nadal so popular in the ESPN office (especially with the ladies). Is it his good looks? His tan? His accent? Or could it be that U.S. Open trophy he’s using as a candy dish? If you ask me, I think it’s the sweatband. Who doesn’t love a good sweatband?

This is the second This is Sportscenter spot to be released in both English and Spanish, following the clever Robinson Cano “Handshakes” spot. The Spanish-language version swaps out Anderson and Weinstein for ESPN Deportes anchors Alvaro Morales, Jorge Eduardo Sánchez and Carolina Padrón. Personally, I prefer the Spanish version (featured below). Because, well, everything sounds better in Spanish.

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