Mar
02
Mar
02
8 Lessons From Season 1 of Touch of Truth With Jackie Cooper
Posted in: UncategorizedThe first season of Touch of Truth With Jackie Cooper is officially wrapped, so we’re sharing the top 8 truths revealed over the course of the show. Cooper is the global chief brand officer at Edelman and has spent her storied career in communications and marketing living under a single philosophy: Meet everyone once. The…
Mar
02
Turner Brothers Bring Distinctive Style to Invisible Collective
Posted in: Uncategorized
Mar
02
The Red Flags to Watch for When Buying a Fast-Growing Agency
Posted in: UncategorizedThere are some marcom agencies where growth in their early years is nothing short of spectacular. Often–though certainly not exclusively–they’ll be in emerging, ultrafast-growth disciplines. This was once the case for “social” or even “digital” back in the day; now, it’s more likely to apply to areas such as influencer or the metaverse. For buyers…
Mar
02
Ron DeSantis Usually Avoids the Press. For Murdoch, He’ll Make an Exception.
Posted in: UncategorizedThe Florida governor granted a rare interview to The Times of London, one of several Murdoch media properties he’s spoken with as he prepares a possible presidential bid.
Mar
02
PepsiCo Marketing VP Hopes Its ‘No Lays No Game’ Concept Will Run for Years
Posted in: UncategorizedThe idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…
Mar
02
Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say
Posted in: UncategorizedIndustry execs who know Fry say she’s got the expertise for her new role but will have to forge better relationships with advertisers to build Apple’s video ad business.
Mar
02
Band "Absolute Purity" and FRED & FARID Shanghai Release Dystopian Music Video 'Crime Fiction'
Posted in: Uncategorized
Mar
02
As Axel Springer Expands, Its US Identity Remains a Question
Posted in: UncategorizedThe German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to interviews with media buyers and…
Mar
02
Watch the newest commercials from Manscaped, 7-Eleven, Empower and more
Posted in: UncategorizedA couple contemplates the cost of having a third child in a spot from financial services company Empower.
Mar
02
Fanatics Collectibles Brings On Red Bull’s Ken Turner as First-Ever CMO
Posted in: UncategorizedHobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing. Fanatics Collectibles, which acquired trading card brand Topps last year, creates cards for sports properties including MLB, the NBA, and the players associations of MLB, the…
Mar
02
Ogilvy North America appoints new leadership team
Posted in: UncategorizedThe agency has named Carina De Blois chief operating officer of Ogilvy North America; Darla Price becomes president of Ogilvy New York.
Mar
02
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Posted in: UncategorizedAdobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
Mar
02
Top 5 food and beverage marketing ideas to know about right now
Posted in: UncategorizedAd Age’s ranking of the most interesting recent food and beverage campaigns.
Mar
02
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
Posted in: UncategorizedAs Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served. So-called large language model AI systems like ChatGPT could offer users a more interactive way to…
Mar
02
Calling all young creatives—Ad Age's annual contest returns with TikTok
Posted in: UncategorizedWhat you need to know before you enter the 2023 Young Creatives Contest.
Mar
02
How a Ukrainian agency survived a year of war
Posted in: UncategorizedThree strategies that diversified the business, empowered staff and reassured clients.
Mar
02
Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom
Posted in: UncategorizedThe consensus among publishers and buyers is that the TV ad market has seen better days. However, no one would’ve guessed that those better days were during the height of the Covid-19 pandemic in 2020. “This is weaker than it was during Covid,” Warner Bros. Discovery CEO David Zaslav said at an RBC conference last…
Mar
02
How Ulta Beauty is avoiding the de-influencing trend
Posted in: UncategorizedUlta Beauty is trying to avoid the de-influencing trend by booking longer-term contracts with influencers.
Mar
02
Watch live at 12:30 p.m. ET: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more
Posted in: UncategorizedNeal Arthur discusses the future of big advertising moments like the Super Bowl, remote work and more.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.