Mar 02

PepsiCo Marketing VP Hopes Its ‘No Lays No Game’ Concept Will Run for Years

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The idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…

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