Shauna Luedtke est une directrice artistique et designer graphique basée au Canada. Elle a réalisé une série amusante intitulée « Jerks Balloons » dans laquelle elle inscrit des messages à ses ennemis en jouant avec une variété de typographies conçues par Neil Summerour, Ale Paul, Stephen Rapp et Mark Simonson.
Film, Online, Mobile
Frutnat Juice
Advertising Agency:Delantero, Ceará, Brasil
Art Director:André Miyasaki, Matheus Sena
Copywriter:Pádua Sampaio, Marcel Pinheiro, Eveline Farina
Media:Juliana Oliveira
Production Company:Terra Filmes
We’ve
confirmed, via TBWA\Chiat\Day source, that executive producer Justin Taylor has left his position at the agency’s Los Angeles office to take an in-house gig with the Nike basketball division.
Of course, we could have just checked out his Twitter account:
BIG ANNOUNCEMENT I’m going to work at @nike as Global Digital Brand Director for Basketball. Couldn’t be more excited. #swooshlife
— Justin Taylor (@TheSmarmyBum) April 29, 2014
Some backstory…
New Career Opportunities Daily: The best jobs in media.
MillerCoors is cutting ties with Saatchi & Saatchi, New York.
The Publicis Groupe-owned shop had been the lead agency on Miller Lite and the newly launched Miller Fortune. But the Miller Lite account has been at risk for a while, especially since the brewer earlier this year moved a big portion of the account to a collection of agencies within WPP.
“We appreciate the efforts and professionalism from Brent Smart and his team behind our brands,” Pete Marino, MillerCoors VP-communications, said in a statement to Ad Age, referring to Saatchi & Saatchi, New York’s CEO. “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands.”
The seventh installment of the space epic will feature seven newcomers and six stalwarts.
Sony’s Crackle is tapping some A-list TV talent to help pull TV ad dollars online.
The streaming video service will announce a new program called “Tightrope” from Emmy-winning “Breaking Bad” star Bryan Cranston during its NewFronts presentation on Wednesday, according to people familiar with the matter.
The service has also signed NBC’s “Football Night in America” anchor Dan Patrick to host a revived “Sports Jeopardy” and a program called “Throwaways” with Oscar-nominated actor Jeremy Renner, the people said.
Anda sentindo falta de um botão ‘home’no seu Android? Ou queria um acesso mais veloz para a sua câmera, ou alguma outra função do seu cotidiano?
O Dimple pode te ajudar com isso. Ele é um adesivo que traz 4 botões, e que pode ser colocado na parte traseira do seu smartphone. Através da tecnologia NFC, ele se comunica com o seu aparelho e executa uma função determinada por você – para os mais geeks, dá até para criar uma programação para cada um dos botões.
O legal é que o Dimple não depende de bateria, e permite a adição de quantos botões você quiser – basta enfileirar os adesivos na traseira do seu gadget (em alguns casos, é possível até mesmo colar o Dimple na parte frontal do aparelho.
O único detalhe é que smartphones com carcaças metálicas (como o HTC One) infelizmente não permitem o funcionamento do Dimple.
Quem se interessar poderá adquirir o Dimple em breve através do site de financiamento coletivo Indiegogo – o preço inicial será de 27 dólares.
Outras iniciativas também já tentaram trazer botões físicos para os smartphones, como é o caso do Pressy, que chegou até a ser copiado pela Xiaomi. A vantagem do Dimple é que ele permite que a sua saída de áudio continue livre.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Whether you happen to work in the office or at home, these ultra modern desks will surely add a sleek, yet practical touch to any ordinary workspace.
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When it comes office furnishings, opting for a…
I don't care how cool you think your job is, because you will never be as awesome as the person at GE who gets to push the button that smashes the crap out of things with 100,000 pounds of pressure.
This series of videos from VaynerMedia, part of a new "#SpringBreakIt" campaign, feature ordinary objects like baseballs, rubber duckys, sea shells and pencils getting crushed and wind-blasted. The footage is downright fascinating and all done in the name of science.
As the brand's Tumblr (with perfect little gifs) states: "On April 23rd we opened our laboratory doors to show the world how we test our advanced materials. When we know how materials melt, shatter and bend, we can make machines that don't."
Below are the two-minute teaser and individual videos showing things simply getting destroyed beyond all recognition. There are lots more in this playlist on GE's YouTube channel.
Watching this stuff getting smashed will have fewer consequences than getting plastered yourself on your lunch hour, trust me.
(TrendHunter.com) It’s not possible to travel back in time to relive the days of childhood, but these youthful ad campaigns are pretty good at making grown adults feel like young kids once again. One of the easiest…
Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.
Illustrated by New York Times illustrator Brian Rea, the video is accompanied by music from Noah and the Whale.
It’s a magical piece of work that centers on the notion that the only way we can permanently make meaningful changes in the world is to give people the tools to make those changes themselves. In this case, it’s education. Education people can use to sustain growth, become independent and build their own futures.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Pepsi is celebrating its “explosively cherry” wild cherry cola, Coke wants you to know that its new “sixer” packaging is “the six-pack that fits just about anywhere,” and Oscar Mayer is softening its new character Frank — Ad Age’s E.J. Schulz reported on how the “grouchy grandpa” is helping to take on deli-counter brands like Boar’s Head — by showing how Frank and his wife Dolly “keep it interesting.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
The controversy surrounding L.A. Clippers owner Donald Sterling’s allegedly racist remark is now spreading beyond the team.
McDonald’s, the nations’ largest fast food chain by sales, said that it will yank its planned advertising from the national telecast of tonight’s Game 5 of the NBA Playoff series between the Clippers and the Golden State Warriors on TNT.
“While we are not team sponsors, we are currently suspending all advertising associated with the L.A. Clippers until the NBA issues the results of their investigation,” said Max Gallegos, a marketing director for McDonald’s. New NBA Commissioner Adam Silver is expected to present the findings of the league’s investigation of Mr. Sterling during a press conference Tuesday afternoon in New York at 2 p.m. Sources expect Mr. Silver to suspend Mr. Sterling for months, maybe over a year, and levy heavy fines as well.
Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams “guru.” With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.
The game replaces the traditional bingo card numbers by twitter influencers in various fields and to prove your social media prowess you must get your tweets re-tweeted by the likes of Le Soir, The Guardian or Barack Obama.
Of the efforts, Happiness Brussels Co-Creative Director Nick Eijsbouts says,”Anyone can sling cute messages into the world via social media, but if you get your audience to re-tweet via this bingo card, then you are really making a point. With ReTweet Bingo, we are on the hunt for the best social media influencers.”
Or just annoying pieces of shit who will bug the crap out of public figures until they relent and retweet.
But anyway, if you manage to jump through these hoops, you will be awarded with a 6 month gig at the shop working on the likes of Toyota, Bacardi and Nivea. Oh and you’ll be given a gold iPhone!
Those will actual social media management experience need not apply.
What do you do when you’re a network known for female-oriented content but you’d like some guys?
Change your name? Well, that’s what Glam Media did today at its NewFront in Manhattan. Glam is now “Mode Media.”
“We need to have an umbrella brand name that’s not only good for the female lifestyle, but allows us to go into new channels,” said Mode CEO Samir Arora.
Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.
In the ad, a man in a bar marvels at the fact he’s drinking a light beer he can actually taste, that her can hear himself think, that his shoes aren’t sticking to the floor and that’s he’s taking home that smoking hot brunette…because she’s his wife.
Yes, a grown up beer ad for grown up men. Maybe things can change.
Earlier this month FCB Chicago introduced “The Truck Whisperer” for fleet tracking and management service Fleetmatics.
While a “Dog Whisperer” parody may have come across as edgy and topical say, 6 years ago, FCB Chicago’s character mostly felt flat and slightly annoying. The newly added additions to the campaign, unfortunately, take things even further in the annoying direction. The new spots — “What?”, “Therapy”, “10 & 2” and “Cinderblocks” continue embellishing the “Truck Whisperer” character. “Cinderblocks” (above), for example, sees the character pained over the fate of a truck and wishing he had been contacted sooner. If you like the character already (can’t imagine that’s a lot of you), the new spots may tickle your fancy, or may sour you on him, as there’s even less to like than with the original “Meet The Trick Whisperer” spot. If you don’t, they certainly won’t do anything to change your mind. All told, this is kind of a curious approach for Fleetmatics, and we’re not sure it’s doing much for the brand. Stick around for credits and more from the “Truck Whisperer” after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) When it comes to closet storage, things can get a little messy. This is especially true when you arrive home from a long day at work and feel like throwing your jacket anywhere as long as it’s…
Boyhood est une fiction qui suit la vie d’un enfant et de sa famille pendant 12 ans. L’enfant grandit sous nos yeux, aux côtés de ses parents joués par Ethan Hawke et Patricia Arquette. C’est aussi le rôle d’un bout de vie, celle de l’acteur Ellar Coltrane filmé entre ses 6 et 18 ans depuis 2002. Un projet ambitieux et unique signé Richard Linklater.
In the post-apocalyptic world of the “Hunger Games,” people sit glued to their TV sets watching children literally battle to the death. They cheer for their favorites and even send them supplies to help bolster their chance for survival.
While author Suzanne Collins created the “Hunger Games” in part as a satire, mocking our fascination with reality TV, broadcast and cable channels are taking a cue from the popular book-to-movie trilogy. And while no one will actually die in any of these shows (not yet, anyway) contestants’ fates are increasingly being left up to the audience.
From Discovery Channel to ABC, the newest slate of reality shows are looking to engage viewers beyond just voting for contestants. The hope is these shows will create must-see moments that people will want to watch live, a win for both networks and advertisers.
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