10-Year-Old Glam Changes Name to ‘Mode Media’ In Pursuit of Male Users


What do you do when you’re a network known for female-oriented content but you’d like some guys?

Change your name? Well, that’s what Glam Media did today at its NewFront in Manhattan. Glam is now “Mode Media.”

“We need to have an umbrella brand name that’s not only good for the female lifestyle, but allows us to go into new channels,” said Mode CEO Samir Arora.

Continue reading at AdAge.com

No Responses to “10-Year-Old Glam Changes Name to ‘Mode Media’ In Pursuit of Male Users”

Post a Comment